Angelina Rennell has been running her online fashion boutique, Beklina, since 2006. Back then, there wasn't much competition, but soon the internet was flooded with online fashion sellers. In our conversation, Rennell shares that wasn't a problem for her, thanks to a background in art, a passion for eco-consciousness, a unique aesthetic point-of-view, and unwavering hustle. Oh, and also thanks to her amazing clogs, which have developed a cult-like following. Beklina has sustained a steady growth over its nearly 15 years in existence, which we all know is decades in internet years.
As a woman in her late 40s, she also discusses her decision to let her hair go gray, and how it feels to be out in the world as a silver-haired woman.
Audio editing by Emma Burlingame
Support the show


