Getting drunk, yelling, and/or being rude with women is not an effective strategy. 

However, there are traits of an 'asshole' that women do find attractive. This was Tucker's mating strategy for almost 10 years. He wrote 3 books about his stories of being an asshole. It is difficult to pull off and works best with a small percentage of emotionally damaged women. 

We also have a whole podcast on this in our How To Be Attractive Series.