Vraiment content d'avoir eu mon bon ami Mettaya Tha sur le show! Dans cette conversation, on a abordé plusieurs sujets dont: - son cheminement depuis ses début dans les comedy clubs - ses rituels avant d'aller sur le stage - le support de ces proches durant les hauts et les bas - l'origine des capsules Ici Mettaya - ses sources d'inspiration - son approche unique de fusioner l'animation et l'humour Et bien plus!

Alain De Moscovaki is an entrepreneur, CEO, President of a professional staffing company called Arobas Personnel. He recently founded Workbase which is a coworking space for individuals and SMBs. Both companies are based in Montreal. He grew up from humble beginnings in Laval. As a kid, he had no confidence, no friends and his only universe to hide from that was comic books. We discuss his turning points in life: how he first mustered up the courage to talk to the girl of his dreams, how he became a top salesman in the car industry and how he started his companies. We dive into the mindset that he adopts to tackle the world as well as the planning that is required to achieve his goals.

Erin is on a mission to change the way we do business by leading with emotional-intelligence, creative courage and collaboration. In this sitdown, we go deep into her story, why she developed a persona around “Eebs” and what it means to be authentic. We share some strategies that have worked for us to get in touch with what we want and how to own that wholeheartedly.

Sonia is a public speaker, life coach, business operator and consultant. She has built and managed top fashion brands for many years and now she’s shifted her focus into the coaching side of her business. Her typical day consists of one-on-one calls with local and international clients, doing live talks, consulting for brands. She’s someone that embodies the definition of hustle and working 7 days a week is not uncommon for her. That being said, she prides herself in being able to find great work-life balance. In this talk, we delve into her mindset for success, how she makes connections, her tips for moving abroad & making big life decisions, work-life balance and much more.

Thierry Lindor is a real estate expert, entrepreneur and speaker. He is the founder of Remax Griffintown as well as Influence Orbis. During his career, Thierry has acquired, sold and helped financed over $200M of residential, commercial and institutional properties.  Thierry is someone that I continually learn from and I think he gives a lot of good insight in this conversation. I initially met Thierry at an event hosted by Influence Orbis: a movement which aims to give new meaning to entrepreneurial innovation. Their goal is to reunite under one roof, local and international influencers, entrepreneurs and intrapreneurs in order to Inspire, Inform and Influence the next generations of business owners.

Just a short recording on the idea of "living out of intent" instead of "living out of habit."

This episode is a #101 kind of audio experience. Here's what you'll learn: What is a hashtag and why should you use it? A hashtag (symbol: #) is a way for social platforms such as Instagram to organize content and distribute it to right the people. You can either use hashtags to discover content or to contribute to an already existing conversation. In this sense, hashtags can serve a variety of purposes if you use them well. And by using them well, we mean adding value to the conversation. This can’t be stressed enough. The north star of your social media approach should always be to deliver more value than you take. This is the only way that you’re going to create a loyal engaging community. Using hashtags properly will: -Boost your engagement -Grow your audience by reaching the right people -Form relationships, build trust and loyalty with your following. (Discover related accounts that you can interact with Creating or tapping into an existing community) That sounds great and all, but you might be wondering… How do you find the best hashtags? There is no secret formula for this. You have to become a practitioner and spend time researching/testing. Some people like to use apps that claim to gather the most popular hashtags. We personally like to use the IG app to discover which hashtags are more relevant to our posts. Keep in mind that the more popular a hashtag is, the harder it is to rank in it. When you’re first starting off, it’s better to go for tags that are specific to your niche. Doing so will give you a better chance of becoming relevant in that tag and hitting the explore feed. You can use a maximum of 30 tags, but we recommend that you refrain from using too many. Based on our data at the agency, you can use up to 9 tags before seeing a dip in engagement. We recommend starting with one or two and adding more as you go in order to measure which hashtags bring you the most impressions/reach. You can tap into the insights that are available in the Instagram app if you have a business account. Setting up a business account is a piece of cake. Just create a Facebook page and link it to your IG account. Understanding the end goal of hashtags: Too often do we see people using popular hashtags just to get more likes. Don’t fall into vanity metrics. It does no good for your account. Don’t sacrifice long term upside for short term likes. You’re better off using tags that are relevant to your niche to cultivate meaningful conversations. Most generic tags are targeted by automated accounts that use third-party apps to like, comment, follow/unfollow. You don’t want to add tags like #follow, #followme, #likeforlike because you'll get low quality engagement. The goal is and will always be to interact with real people in order to create strong communities. Now that we’ve defined what hashtags are, what purpose they serve and how to find the best ones, let’s dive into the different types of #. Branded Hashtags The easiest way to categorize your content is to use a hashtag unique to your brand. People will be able to find your content by searching for that specific hashtag. When you’re first starting off the hashtag won’t bring you that much traffic since nobody actually knows about it. But in the long run having your posts tagged accordingly will help people discover your content.  Service/Product Hashtags Regardless of your industry, your business probably offers a range of products and/or services. Hashtags relevant to a particular product can help narrow the search and give customers easier access to specific information that they may be looking for. Think of this approach as a way to sub-categorize a post. Brands can use both branded and product hashtags in a single post. Community Hashtags You can think of this one as an extension of the branded hashtag. Community tags serve as gateways to engage with your audience and get them to talk about your brand on social media. For example, Nike has its original branded hashtag #nike but the community uses #mynikes to showcase how they rock their sneakers. Getting your audience to participate in user-generated content can help strengthen the brand and increase loyalty over time. Using this type of tag can help create a sense of camaraderie around the brand and potentially facilitate the interactions between like-minded community members. Ideally, as the brand, you should also engage in the community hashtag to show appreciation and contribute to the conversation. Campaign Hashtags Whether you’re doing a traditional marketing campaign or a quick giveaway, hashtags can be extremely helpful when it comes to tracking community engagement and campaign entry. Campaign tags have a start and end date. Making one can be as simple as your brand hashtag + giveaway. From that point, it’s easy for you and your marketing team to stay on top of social conversations and pick a winner. Event Hashtags In case of special events such as conferences, the organizers can prompt attendees to post about the gathering. This helps create conversations around the event and give the brand an opportunity to engage in questions that participants may have. It’s an efficient way to build connection and spread brand awareness. Trending Hashtags A great way to gain exposure for your brand is to jump on a trending hashtag. Be careful with this as it can backfire if you are not prepared to deal with the conversations that might unfold. Make sure that your brand is actually a good fit for the hashtag. Holiday Hashtags Anything related to holidays such as #newyear, #halloween can be an opportunity for your brand to express a different side of your culture. As always, make sure that the context is relevant to your audience. Don’t just jump onto the bandwagon if your brand doesn’t actually seem like it would celebrate the holiday. Using culturally relevant hashtags can help your brand gain more exposure in search results. All in all, we’ve talked about using hashtags from a standpoint of bringing exposure to your content. Don’t forget however that hashtags are not just for people to discover you. You can and should use them to tap into an existing community. Social media isn’t just about talking. It’s also about listening.  Make sure you don’t neglect the importance of jumping into conversations that are already happening. One of the best ways to grow your audience is to participate in an already existing community. 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