The SWOT analysis is an awesome opportunity to discover deep seated assets and opportunities that could help your company. But only if you put the right effort into properly executing on this process. For those interested in uncovering data which can help their company develop marketing and sales messages and strategies that resonate with potential prospects we discuss the process of conducting a SWOT analysis.

A SWOT analysis seems like the last thing a busy business would want to do, but it may just be the ticket to fixing things and finding new marketing and sales initiatives that foster new connections and lead to new growth.

Business leaders have sincere issues with the marketing plan. Issues around how much company capital to commit to prepare a plan that can at times seem resource intensive, complicated, and time consuming. In this episode, we take a quick look at some common business leader complaints around the marketing plan and talk about how we can connect it to corporate strategy.

A marketing plan is more than a roadmap. It's a means and a method to channel everyone's marketing and sales energy and provide answers in moments of mayhem - when people disagree about how to spend the dollars or start overspending. In this episode, we dig deep to find out other ways in which the marketing plan can help.

The value proposition has huge value to you and your company on both the sales/marketing and the operations side. In this episode we dive into the details of creating the value proposition to build both your brand and your bottom line.

Developing a value proposition is hard work but a critical component of your marketing and sales infrastructure. Without it, potential customers don't have a way to think about you and your company in comparison to your competitors. If they don't have a way to think about you, why would they ever choose you?

Owning a small business, practicing your craft, keeping up with operations and customer service doesn't leave a lot of time to create "marketing campaigns" let alone establish a "marketing plan or strategy". But marketers will remind you that such a plan will help you more easily focus on the people and businesses that can fill your "sales pipeline" and ultimately lead to proposals and profits. In our second "Ask The Interviewer" series, we sit down with our in-house marketing expert Julie Meegan to discuss the customers journey and how thinking like a marketer can save you time and help increase your book of business.

Did you know that buying outsourced advertising or marketing services is more than just "3 bids and a buy"? What do you or your company consider when buying outsourced advertising or marketing services? Are you a subject matter expert in the areas of communication, production, account management, and creative activities? Our guest Mark Hudson explains both how he advanced into the unique world of marketing procurement and how it works.

All too often corporate sponsorships are purchased from the perspective of sponsorship = inbound marketing results. The idea that putting the company name out there at an event or on a website will lead to clients and potential customers seeking out and connecting with you to explore the possibilities of using your company's services or products. In this, our first in the "Ask The Interviewer" series, we talk with your MSW host to explore the concept of the corporate sponsorship not being a silver bullet but instead a relationship starter or a means to continue a conversation.

Are you a professional who wants to do more with digital marketing and sales but struggle with a cohesive online strategy? Digital marketing can be a real dilemma for professional attorneys, accountants, architects, consultants, engineers, and IT professionals who want to focus on what they do best but have to leverage the digital world to drive business. If digital marketing isn't your thing but you know you have to do it, why not start a journey with digital marketer and business owner Nathan Jenks? In this episode, Nathan condenses and shares a few key insights he has developed from his 20 years of marketing career experience.