How do you tell stories people will care about? How do you find that balance between your personal and professional life, especially when trying to tell stories online? At the end of the day, how do we really know that any of the time or effort we put into telling stories actually helps us grow our business? Join us as we talk with top producing agent and beloved storyteller Chris Kwon of Compass to answer these questions and more.

Every agent out there needs to find a way to continue serving their clients through virtual showings, online open houses, etc. So on this episode of the Marketing Trench we’re talking with digital marketing expert Brad Filliponi, founder of BoxBrownie.com, about how you can put your best foot forward to showcase your properties online, drive more views, and close more sales!

When you watch a compelling video, you feel like you know the person on the other side of the camera. Video is powerful because it tells a story. When used properly in marketing, it successfully builds your know, like, and trust factor with a person. In this week's episode of the Marketing Trench we talk with Jeb Smith from Coldwell Banker about how he's leveraging video while under quarantine to build a powerful trust asset that's going to generate customers for tomorrow!

Overwhelmed. Lost. Frustrated. This is what it feels like to become lost inside your business. This is what happens when: - You get lost in the necessary day to day operations - You get lost in the fog of un-motivation (Or is it “de-motivation”?) Even if you’ve been in the business for a while, at one point or other, all sales professionals get lost like this. So much so that it has a name. It’s called working IN your business instead of working ON your business.

The content you create today, is going to build your “know, like, and trust” factor with people who will become consumers further down the line. And right now, while we’re dealing with COVID-19, good content (facts, helpful resources, etc.) has never been more important. So this week, we’re talking about how to create helpful content, whether it’s original content or curated content. And a great example of that in action, is Scott’s Forbearance Report that he published in a weekend.

We're wrestling at a point where people are sort of wrestling between "no, this isn't really happening" and acceptance.  "Ok, this is happening ... what the heck do I do now?"  In this episode we dive into:  How to get your mindset right How keep up your positivity (for your own well being and that of your clients) And how to tap into your unique superpower to continue to connect with your community

Right now, nothing is normal. A lot of companies are taking the health of the community seriously, and real estate agents are no exception. In this special episode, we talk about: - How to get in the right mindset in light of everything that’s going on right now - Staying safe and practicing self-care so that you can serve your clients well - Strategies and tactics to help you meet with clients (and potential clients) remotely … and more!

In the previous episode, Dustin talked about how they’d gone about selecting their CRM and figuring out how to put it to best use. But here’s the problem … Marketing isn’t a “one-size-fits-all” strategy. You can’t market to the masses and still be personalized. In this episode, we talk about how to think about your CRM strategy and move from Customer Relationship Manager to Customer Relationship Assistant.

Choosing a CRM is hard (for most people). Which one do we choose? Which one has “the best features”? What if the team doesn’t use it, should we just custom build our own? In this episode, we’re going to walk you through how this podcast motivated me (Dustin) to build a CRM and the steps I took to decide how we should build it. This episode is useful for modeling for people who don’t have a CRM (and want one) how they should think about putting one together.

It's easy to get caught in the trap of thinking, "well that worked for THEM, so it HAS TO WORK for me!" So today's episode is a reminder for everyone ... DO NOT try to mold yourself into something that you were never meant to become. There's no one right way to do things. It's ok to try new things, new strategies, and break out of your comfort zone, yes. But it's better to adopt a practice of critical analysis through trial and error while staying true to who you are.