In today's housing market, there is a significant shortage of inventory. This has made it difficult to find the perfect home for buyers. But with the use of technology, agents can now proactively manage expectations and sell every listing in a low-inventory market.   Agents can use data analytics to determine what homes are most likely to sell and which ones will take longer. They can also use predictive modeling to estimate how long it will take for a home to sell and what price point it should be listed at. Agents should also make sure that they are taking the time to show their listings on social media channels like Facebook or Instagram where they have an audience in order to attract more buyers.   In this episode we welcome  Loida Velasquez of Team BC Real Estate in Southern California. We'll talk about how her team has managed to temper expectations while still winning - and selling - listings in today's market. We'll also discuss with her the challenges and strategies for dealing with seller's expectations, how to account for house upgrades when valuating, the biggest problem with sellers: 'i just need that one buyer' and The importance of Loida's confident and courageous mindset for real estate.   00:00 Introduction 0:35 Introducing Loida Velasquez 2:29 Loida's background and how she transitioned to real estate 4:21 Challenges and strategies for dealing with seller's expectations 10:06 Loida's opinion about platforms for home valuation 11:16 How to account for house upgrades when valuating 13:09 The biggest problem with sellers: 'i just need that one buyer' 14:40 Discussing 'for sale by owners' and why agents still matter 18:16 Loida's marketing strategies 21:05 Loida's  'abundance mindset' and the educational importance of her youtube channel for the real estate community 31:29 The importance of Loida's confident and courageous mindset for real estate 35:25 Roleplaying to build confidence 37:07 Loida's business growth and diversification over the years through discipline 43:06 Talking about old school techniques versus new technology   Connect with The Marketing Trench Podcast   Facebook: https://www.facebook.com/groups/marketingtrench Website: https://www.marketingtrench.fm/   Connect with Find Loida:   YouTube: https://www.youtube.com/c/LoidaVelasquez/featured Instagram: https://www.instagram.com/loidavelas/ Facebook: https://www.facebook.com/loidavelas Website: https://www.loidavelasquez.com/   Connect with Ricardo Bueno:   Website: https://www.ricardobueno.com/ Instagram: https://www.instagram.com/ribeezie/ Twitter: https://twitter.com/ribeezie   Connect with Scott Schang:   Linkedin: https://www.linkedin.com/in/scottschang/ Facebook: https://www.facebook.com/scottschang Twitter: https://twitter.com/scottschang   Connect with Dustin Steeve:   Linkedin: https://www.linkedin.com/in/dustinsteeve/ Website: https://www.lighthouseescrow.com Instagram: https://www.instagram.com/dustinsteeve/

Real estate administrators are an integral part of any real estate brokerage. They help real estate agents by performing secretarial and administrative activities. You plan the agents' appointments and make travel arrangements. You communicate with consumers, giving them information and following up on appointments and requests. You manage files, keep track of papers, and issue reports. On a daily basis, you create crucial real estate forms related to listings and update listings as appropriate.   From answering the phone to managing file systems, you satisfy the office's logistical and supply demands.   Our guest today joins us from Grimsby, Ontario, Canada, where she works as the Director of Operations at Knighton Real Estate Advisors, a Keller Williams firm.   Valerie concentrated her efforts as the DOO on developing an administrative support staff that freed up agents to do what they do best and catapulted the brokerage to the ranks of top producers in their region.   On today's episode, we'll get into Valerie's playbook for assembling the dream administrative staff you'll need to create your real estate empire.   00:00 Introduction 1:26 Introducing Valerie Simoneau 3:39 Valerie's background and how she became a director of operations 5:59 How did the company look like and how it changed after Valerie came in 10:36 The importance of watching and mirroring someone working 12:42 First tasks that were delegated to Valerie once she came in 15:04 What qualities to look for during the hiring process 19:11 The problem with seeking perfection when creating systems 21:47 Evaluating and improving systems through feedback 24:22 How to incentivize an entrepreneurial mindset among employees 29:26 Interviewing as a constant practice, even when not hiring 30:42 Setting working hours boundaries among agents and clients 39:53 Filtering and identifying redflag behavior during the hiring process 46:29 Valerie's tips for building a better relationship with an admin from her new book   Connect with The Marketing Trench Podcast   Facebook: https://www.facebook.com/groups/marketingtrench Website: https://www.marketingtrench.fm/   Connect with Valerie:   Valerie Simoneau's Website: www.elitebosscoaching.com Valerie's book: https://www.amazon.com/Empire-Builders-Building-Successful-Business/dp/1631955926/ Valerie's Instagram: https://www.instagram.com/val_simoneau/   Connect with Ricardo Bueno:   Website: https://www.ricardobueno.com/ Instagram: https://www.instagram.com/ribeezie/ Twitter: https://twitter.com/ribeezie   Connect with Scott Schang:   Linkedin: https://www.linkedin.com/in/scottschang/ Facebook: https://www.facebook.com/scottschang Twitter: https://twitter.com/scottschang   Connect with Dustin Steeve:   Linkedin: https://www.linkedin.com/in/dustinsteeve/ Website: https://www.lighthouseescrow.com Instagram: https://www.instagram.com/dustinsteeve/

Business plans are great, but like gym memberships, we fail to make consistent use of them because we get discouraged when we don't see big results. You may have a business plan that you are initially proud of, but it is possible that you will lose some of your belief in it if it takes longer than expected to start making money.   The first thing to consider is motivation. Will you be able to maintain your motivation level? This can be difficult when you are trying to grow your company and there are so many distractions around you. It can also be difficult when the market is changing and it becomes hard to stay on top of what customers want.   If you don't believe in yourself or what you're doing, then why should anyone else? It's important that you do believe in yourself and the business plan, because if not, then you might find yourself in a position where your business plan isn't working for you, not because of the plan itself, but because you lack motivation.   On today's episode, we're going to dig into how we can manage expectations and find encouragement from incremental progress, even when we're impatient for our big goals to be materialized.   Referenced Items:   12 Week Year: https://www.amazon.com/12-Week-Year-Others-Months/dp/1118509234 Things3: (iOS) https://apps.apple.com/us/app/things-3/id904237743 /   00:00 Introduction 3:25 Scott's take on how not to get 'gym membershipped' with visual aids 12:21 The importance of indicators for keeping track of progress 15:57 Ricardo' and Dustin's take on how to keep yourself motivated through support systems 23:42 Discussing the importance of reverse engineering for reaching goals 30:05 Talking about the 12 week year and the importance of being realistic in planning 35:00 Ricardo's experience with Things 3 and delegating activities 40:55 Figuring out what you can and can't control when planning   Connect with The Marketing Trench Podcast   Facebook: https://www.facebook.com/groups/marketingtrench Website: https://www.marketingtrench.fm/   Connect with Ricardo Bueno:   Website: https://www.ricardobueno.com/ Instagram: https://www.instagram.com/ribeezie/ Twitter: https://twitter.com/ribeezie   Connect with Scott Schang:   Linkedin: https://www.linkedin.com/in/scottschang/ Facebook: https://www.facebook.com/scottschang Twitter: https://twitter.com/scottschang   Connect with Dustin Steeve:   Linkedin: https://www.linkedin.com/in/dustinsteeve/ Website: https://www.lighthouseescrow.com Instagram: https://www.instagram.com/dustinsteeve/

Audience.co's personalised marketing technology, which includes robotic handwritten letters produced with a real pen, helps you develop your business faster. To get incredible outcomes and conversions, they combine the notes with precision-targeted lead creation and digital-marketing follow up.   They have a homeowner database with more than 200+ useful criteria, so your notes are distributed solely to those who are most likely to convert. They also uncover all of the homeowners' emails and LinkedIn profiles so you can conduct digital ad campaigns directly to your farm! Follow up on each letter with a powerful "digital-marketing handshake" by sending individualised emails and LinkedIn connection invitations.   Jesse Stein, Founder and CEO of Audience.co, joins The Marketing Trench to discuss how you can write great emails to your clients that have a 90% read rate and generate 5x the response of traditional direct mail.   Before you blast your farm with yet another junk mailer, listen to this episode of the Marketing Trench to see how you can mail something that will make a significant difference to your bottom line in 2022.   00:00 Introduction 1:29 Introducing Jesse, his background, and how Audience came to be 7:23 What are the marketing possibilites of handwritten notes? 11:48 Integrating handwritten notes with digital marketing strategies 15:20 Discussing listings campaigns with handwritten notes 16:32 What does a typical Audience campaign looks like? 28:12 How Audience can help to keep your marketing strategies consistent 32:43 Discussing the authenticity of scalable handwritten notes 36:05 How a scalable and customizable note can be created 40:45 How long does a campaign last and how frequently are notes sent?   Connect with The Marketing Trench Podcast   Facebook: https://www.facebook.com/groups/marketingtrench Website: https://www.marketingtrench.fm/   Connect with Jesse Stein:   Website: https://www.Audience.co LinkedIn: https://www.linkedin.com/in/jesse-stein-3b636a107/   Connect with Ricardo Bueno:   Website: https://www.ricardobueno.com/ Instagram: https://www.instagram.com/ribeezie/ Twitter: https://twitter.com/ribeezie   Connect with Scott Schang:   Linkedin: https://www.linkedin.com/in/scottschang/ Facebook: https://www.facebook.com/scottschang Twitter: https://twitter.com/scottschang   Connect with Dustin Steeve:   Linkedin: https://www.linkedin.com/in/dustinsteeve/ Website: https://www.lighthouseescrow.com Instagram: https://www.instagram.com/dustinsteeve/

As 2021 comes to an end, we want to take a look back and reflect on all that we've talked about on The Marketing Trench.   We've had a lot of highlights this past year: from significant wins to milestones in our personal lives. But there are always those moments that you'd rather forget. Scott, Ricardo and Dustin share their biggest lessons learned, experience with coaches and therapists and how much of the previous episodes has each one of us implemented   Join us live on YouTube or Facebook and remember to leave a comment. We hope to see you again soon!   00:00 Introduction 2:06 Scott's biggest lesson learned in 2021 9:42 Dustin's biggest lesson learned in 2021 17:02 Ricardo's biggest lesson learned in 2021 25:31 Experience with coaches and therapists 35:49 How much of the previous episodes has each one implemented? 44:02 2021 wins and losses   Connect with The Marketing Trench Podcast   Facebook: https://www.facebook.com/groups/marketingtrench Website: https://www.marketingtrench.fm/   Connect with Ricardo Bueno:   Website: https://www.ricardobueno.com/ Instagram: https://www.instagram.com/ribeezie/ Twitter: https://twitter.com/ribeezie   Connect with Scott Schang:   Linkedin: https://www.linkedin.com/in/scottschang/ Facebook: https://www.facebook.com/scottschang Twitter: https://twitter.com/scottschang   Connect with Dustin Steeve:   Linkedin: https://www.linkedin.com/in/dustinsteeve/ Website: https://www.lighthouseescrow.com Instagram: https://www.instagram.com/dustinsteeve/

Print marketing is a great way to reach your target audience and it is often less expensive than other forms of marketing. Print media is one of the most popular types of advertising because it can be used in many different ways and it bypasses digital blockers.   You can use printed media to create:   - Posters: posters usually have a large image with text on them, and they are meant for getting attention   - Leaflets: leaflets are usually A5 sized pieces of paper which contain more information on the product or service that you're advertising   - Brochures: brochures are larger than leaflets and they contain information about your business as well as about the products or services that you offer.   You can use leaflets or posters for outdoor marketing campaigns, magazines for promotional material, or business cards to give out at networking events.   The main advantage of printed media is that it allows you to have a personal connection with the people who are reading it because they can physically touch it.   On this episode, we'll be joined by Adam Greer of AG Designs in Orange County, CA.   Adam has helped many of the top selling agents in the county craft a successful print marketing strategy.   We'll discuss why print still works, what most people get wrong about it, and how his team is combining print and digital marketing to wrap an agent's farm with comprehensive marketing.   00:00 Introduction 3:05 Adam's background and how AG Design came to be 10:05 Does the print technology still works? 13:27 For what kind of agent is printing good and what is it good for? 15:39 Working with a limited budget as a new agent 22:37 Tips for crafting a killer print strategy 33:38 Can print and digital coexist? 40:19 How much should a client spend on a printing strategy? 43:41 Creating content for printing strategies and digital strategies 48:10 What's the future of printing?   Connect with The Marketing Trench Podcast   Facebook: https://www.facebook.com/groups/marketingtrench Website: https://www.marketingtrench.fm/   Connect with Adam Greer:   Website: https://www.agdesignsinc.com/index.php Facebook: https://www.facebook.com/AGDesignsandMarketing/ LinkedIn: https://www.linkedin.com/in/ag-designs-272613a9/   Connect with Ricardo Bueno:   Website: https://www.ricardobueno.com/ Instagram: https://www.instagram.com/ribeezie/ Twitter: https://twitter.com/ribeezie   Connect with Scott Schang:   Linkedin: https://www.linkedin.com/in/scottschang/ Facebook: https://www.facebook.com/scottschang Twitter: https://twitter.com/scottschang   Connect with Dustin Steeve:   Linkedin: https://www.linkedin.com/in/dustinsteeve/ Website: https://www.lighthouseescrow.com Instagram: https://www.instagram.com/dustinsteeve/

Lead generation is the process of attracting and converting qualified prospects to fill your sales funnel. This is a key part of any marketing strategy to generate customer interest, as well as generating revenue.   It also helps to improve your company's brand awareness and reputation by making sure your business is front of mind when people are looking for a product or service in your niche market. Think about lead generations as a way to find new customers, not just to sell products or services.   Lead generation can be done in many ways: through advertisements, content marketing, search engine optimization (SEO), email marketing and social media campaigns.   In real estate, prospecting is a marketing activity of identifying and contacting possible customers for sales of products or services. In marketing, prospecting is the process of finding people who might want what you can provide in order to sell them what you offer.   Lead follow up is the process of following up with leads in order to show interest and keep them in your funnel until they are ready to convert or purchase something from your company. Lead follow up increases your conversion rate because it decreases "drop-off" when prospects lose interest when there isn't much contact from the company after their initial inquiry.   In this episode of The Marketing Trench, we're going to dig into the topic of building the perfect follow-up process. We'll be joined by Jason Perkins, co-founder of Bonzo, an automated follow-up software for lenders and real estate agents. We'll talk about the how and why of the tools and timing Jason's team uses to increase consumer-direct conversion rates. After this conversation, you'll understand why Bonzo comes highly recommended by both Scott and Ricardo and how Bonzo is achieving astounding conversion rates off of Facebook ads.   00:00 Introduction 1:42 Scott's experience with Bonzo and other similar technologies 4:40 Jason's background and why he created Bonzo 10:01 What a Bonzo campaign looks like? 19:11 Explaining Bonzo's cadence throughout the days 25:55 Showcasing the Bonzo dashboard and an example of campaign 35:50 What makes Bonzo stand out and what it got right about the customer experience 41:27 How Bonzo works with follow-ups 46:23 What is Bonzo University   Connect with The Marketing Trench Podcast   Facebook: https://www.facebook.com/groups/marketingtrench Website: https://www.marketingtrench.fm/   Connect with Jason Perkins:   Website: https://getbonzo.com/ Instagram: https://www.instagram.com/getbonzo/?hl=en LinkedIn: https://www.linkedin.com/in/jperk1/ Facebook: https://www.facebook.com/getbonzo/   Connect with Ricardo Bueno:   Website: https://www.ricardobueno.com/ Instagram: https://www.instagram.com/ribeezie/ Twitter: https://twitter.com/ribeezie   Connect with Scott Schang:   Linkedin: https://www.linkedin.com/in/scottschang/ Facebook: https://www.facebook.com/scottschang Twitter: https://twitter.com/scottschang   Connect with Dustin Steeve:   Linkedin: https://www.linkedin.com/in/dustinsteeve/ Website: https://www.lighthouseescrow.com Instagram: https://www.instagram.com/dustinsteeve/

Videos are one of the best ways to create effective content for your company. Whether it's a product review, an instructional video, or tutorial, adding videos to your content marketing can help your company in many ways.   For example, video testimonials are a great way for your company to get in touch with potential clients. Testimonials help get new users on board with your company and help get your products in the hands of new users.   The secret to creating videos that will not only captivate and engage your audience, but will convert into high quality leads and closing sales is the "3 D's" of video marketing:   1. design 2. data 3. distribution   To engage and impact your audience, Feedstories blends the power of direct marketing, creative filmmaking, and smart storytelling.   Feedstories helps people overcome the two most serious issues with video production:   1. "I'm at a loss for words..." Nobody wants to appear or sound stupid. Most people are terrified of knowing what to say on video in a way that is fascinating and appealing to their viewers. We take you by the hand and guide you through our simple interview-style filming procedure, so you quickly forget about the camera.   2. "I'm not sure how I'm going to get it done..." There are a lot of moving components that go into making an engaging video. Finding a dependable film crew, sound technician, director, producer, writer, and editor is enough to make you abandon video entirely.   On today's episode, we'll be asking Bob what makes their videos so effective at converting, why they focus so heavily on video testimonials, and finally what projects they have in the works that Marketing Trench listeners should know about. Hint: they have a big project in the works with our in-house mad scientist, Scott Schang.   00:00 Introduction 3:13 How did Bob get started with Feed Stories and what they do 11:40 The importance of testimonials in content marketing 21:38 How Testimonials.live produce remote testimonials with past clients 28:24 Is it possible to produce high quality content in a remote setup with affordable equipment? 33:03 The risk of overproduction 36:04 Discussing short form X long form videos and attention span 42:49 What service does Find my Way Home provide and what makes them unique   Connect with The Marketing Trench Podcast   Facebook: https://www.facebook.com/groups/marketingtrench Website: https://www.marketingtrench.fm/   Connect witrh Feedstories:   Website: https://feedstories.com/ Facebook: https://www.facebook.com/feedstories/ YouTube: https://www.youtube.com/channel/UC2hSdGAgLPH-feD2myQE6aA LinkedIn: https://www.linkedin.com/company/feedstories/about/   Connect with Ricardo Bueno:   Website: https://www.ricardobueno.com/ Instagram: https://www.instagram.com/ribeezie/ Twitter: https://twitter.com/ribeezie   Connect with Scott Schang:   Linkedin: https://www.linkedin.com/in/scottschang/ Facebook: https://www.facebook.com/scottschang Twitter: https://twitter.com/scottschang   Connect with Dustin Steeve:   Linkedin: https://www.linkedin.com/in/dustinsteeve/ Website: https://www.lighthouseescrow.com Instagram: https://www.instagram.com/dustinsteeve/

If you're a mortgage lender transforming your traditional, branch-based mortgage operation into a consumer-direct online service, then today's conversation with Bill Rice of Kaleidico is for you.   Every lead generation campaign needs a four point plan of attack:   Brand strategy: Exceptional design, development, and digital experiences. Web design and development. Content Marketing: Attract Google rankings and ultimately high-intent customers. Lead generation   On this week's episode of The Marketing Trench, we'll talk about building your "new branch office" (aka: your website), driving high-intent traffic to your new office, and providing them with the resources they need to trust and work with you. We'll talk about the most common flaws lending websites have, what aspects of the consumer experience with online lenders creates the most frustration, and when it might make sense for you to bring in outside professionals to help you build a compelling online, consumer-direct lending business.   00:00 Introduction 1:58 Bill's background and the creation of Kaleidico as a lead generation agency 4:54 What problem does Kaleidico solve? 7:09 Thinking of your website as a new digital branch office 13:15 Tips for making your website more personal and local 20:43 Tactics for driving high intent traffic to your website 36:26 The problem with the " speed to lead" idea 48:43 Who is Kaleidico's ideal client and how cant it help?   Connect with The Marketing Trench Podcast   Facebook: https://www.facebook.com/groups/marketingtrench Website: https://www.marketingtrench.fm/   Connect with Bill Rice:   Company Website: https://kaleidico.com/ Personal Website: https://billrice.com/ LinkedIn: https://www.linkedin.com/in/billrice/ Twitter: https://twitter.com/billrice   Connect with Ricardo Bueno:   Website: https://www.ricardobueno.com/ Instagram: https://www.instagram.com/ribeezie/ Twitter: https://twitter.com/ribeezie   Connect with Scott Schang:   Linkedin: https://www.linkedin.com/in/scottschang/ Facebook: https://www.facebook.com/scottschang Twitter: https://twitter.com/scottschang   Connect with Dustin Steeve:   Linkedin: https://www.linkedin.com/in/dustinsteeve/ Website: https://www.lighthouseescrow.com Instagram: https://www.instagram.com/dustinsteeve/

Databases are black boxes: you don't know who in your database is interested in selling their home until you market to *everyone* AND someone responds to your marketing. But what if you had a psychic who highlighted every person on your database who'd be selling their home in the next few months? What potential would that unlock for you?   Ryan Dendievel isn't a psychic, but his company, Revaluate, is using the power of supercomputing and data analysis to predict who in your database will likely be selling their home in the near future. The results speak for themselves: Revaluate saves their clients up to 25% of the time and money they're currently wasting on fruitless sales and marketing efforts.   On this episode of the Marketing Trench, we'll talk about emerging technology like "machine learning" and how real estate professionals can utilize this technology (and tools like Revaluate) to predict the future! Well… maybe not the future, but at least predict who is likely to sell in the coming months.   Here are three ways that machine learning can be applied to real estate:   - Increasing the accuracy of listing search results. - Improving the accuracy of predicting a property's rental price based on a set of data points. - Identifying properties that have been falsely priced by their owners so they can be flagged and brought down to fair market value.   00:00 Introduction 1:48 Ryan's background in sales and start with Revaluate 4:22 Discussing Revaluate's "people-centric" approach and what's unique about it 8:23 What Revaluate does and the importance of keeping and analysing databases 16:12 What is machine learning and what it can do 22:21 How mortgage and loan officers can use Revaluate? 25:44 Using Revaluate for listings 28:26 Some agent's best practices to communicate and create opportunities 31:10 Where does Revaluate sit within a tech stack and how it integrates with CRMs 38:36 Revaluate demonstration integrated with Follow Up 45:31 Can Revaluate be used with small databases?   Connect with The Marketing Trench Podcast   Facebook: https://www.facebook.com/groups/marketingtrench Website: https://www.marketingtrench.fm/   Connect with Ryan Dendievel:   Website: https://revaluate.com/ Instagram: https://www.instagram.com/notoriousrtd/?hl=en LinkedIn: https://www.linkedin.com/in/ryandendievel/ Clubhouse: https://clubhousedb.com/user/notoriousrtd   Connect with Ricardo Bueno:   Website: https://www.ricardobueno.com/ Instagram: https://www.instagram.com/ribeezie/ Twitter: https://twitter.com/ribeezie   Connect with Scott Schang:   Linkedin: https://www.linkedin.com/in/scottschang/ Facebook: https://www.facebook.com/scottschang Twitter: https://twitter.com/scottschang   Connect with Dustin Steeve:   Linkedin: https://www.linkedin.com/in/dustinsteeve/ Website: https://www.lighthouseescrow.com Instagram: https://www.instagram.com/dustinsteeve/