This week a tweet came out from Ogilvy, an advertising agency, promoting the work they did for their client Burger King. The campaign, called ‘The King of the Stream’ turned Twitch's donation feature into a marketing campaign, specifically streamers that had their tips read live on stream. If you are thinking to yourself, hey this seems wrong or problematic then you are right. Let’s dive in to why this was wrong, is blowing up, and I’ll even give Burger King two free campaign ideas that would’ve worked.

On the last two episodes, I discussed the collapse of Microsoft’s streaming platform Mixer and how you can grow your stream by using TikTok to reach a new audience. Now these two topics are colliding. If you missed the news, the President of the United States wants to ban TikTok and has now issued an executive order to ban TikTok by September 20th.

Whether it stays or is banned in the United States, if you aren’t on TikTok sharing videos - you are missing out on some of the easiest views in Social Media right now. While you may think that TikTok is just dancing kids and memes, there is also an insane amount of content in the gaming space too. Looking at the hashtag gamer on TikTok, it has 13.8 BILLION VIEWS at the time this podcast was recorded. On this episode, I’m going to take you through a few creators and a brand that have grown substantially by using TikTok to funnel viewers in to their other channels.

On the first episode of The Marketing Stream, we talk about the fallout from Mixer and what streamers can do now.