As we kick off 2026, co-hosts Alec Cheung and Barb VanSomeren take the stage to reflect on the biggest lessons from 2025 and what those lessons are telling us about the year ahead.  This episode has been shaped by dozens of interviews with CMOs, business founders, marketing experts, strategists, and growth leaders over the past year.  In this half an hour of value-packed content, Alec and Barb share with us why the most effective leaders in 2026 won’t be the ones who claim to have everything ...

Becoming a CMO: What You Learn in Your First Year as a Marketing Leader (Ep 57)

Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.