Welcome back to The Marketing Share Podcast.   This week, we're excited to present Part 2 of our conversation with Alan Gonsenhauser, where we dig into what it takes to move from VP of Marketing to an effective, indispensable CMO.   Alan lays out practical advice on speaking the language of business, aligning with the CFO, and leading cross-functional teams for measurable impact.  What you’ll learn in this episode: How to focus on the three priorities that actually move the needle, ...

How AI Is Reshaping SEO in Digital Health with Noah Goldfarb (Ep 55)

Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.