<p>Should I hire a good writer who can learn my industry, or turn an industry expert into a good writer? This is a common question many marketers face. In this episode, Janine Kalbach, owner of WriteRN, shares her insights on writing and marketing, particularly in specialized industries like hers (healthcare). Janine discusses her unique background as a nurse turned writer and the journey that led her to start her own content marketing agency. She explains why industry specialization in writing is important in her field, and how it benefits her clients. Janine also provides valuable tips on identifying good writers, the role of an editor, and the use of AI in content creation.</p><p>To watch us on YouTube, go to <a href='https://www.youtube.com/@marketingsharepodcast'>The Marketing Share Podcast - YouTube</a>.</p>

Good Creative: What to Look For & How AI Is Affecting Agencies with Matt Kuttan

Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.