On this episode, Kris Rudeegraap, CEO of Sendoso, talks about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO. He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational content to establish their category. Kris goes on to talk about the importance of data-backed content, SEO strategies, and creating content for diff...
Oct 16, 2024
34 min
If you’re a founder or CEO of a growing business, you've probably been told that you have to focus your marketing around Google. Whether that’s ranking highly for a specific phrase or a set of keywords; or investing in ads to get more people to your website. Both of which can get expensive quickly! And there's a good chance that all this effort has left you frustrated. The game has changed drastically over the last year or two - impacting the value of both SEO and Google Ads. On this episod...
Aug 29, 2024
16 min
If you’re running a B2B tech company, you want your website to generate leads, and convert interest. Yet so many websites are built for vanity, not revenue. And that’s Sam Dunning’s goal with Breaking B2B - to change the way that tech companies and SaaS providers think about their web design. The website should be the hub to which you drive all of your marketing programs. And yet many of them are designed around good looks and fun messaging – rather than on educating prospects, an...
Jul 24, 2024
35 min
I was on my way to the New Jersey Digital Marketing Conference recently. And it occurred to me that the way we keep up with the latest in marketing strategy and techniques has changed significantly. A few years ago, it was all about in-person events, networking, and reading a few books. Now - post-covid - much of our marketing education is digital. TikTok, webinars, social media and, yes, podcasts. And as AI becomes a bigger and bigger part of the conversation, where do you go to keep up wi...
Jun 20, 2024
15 min
I’m talking with Chris Delany, the CEO of Semgeeks, about how the world of B2B digital marketing is changing. We look at the transition from basic SEO tactics and website design, to a full-bore strategy focused on creating a community across multiple channels. Chris explains how he’s shifted to a more integrated, multi-touch approach that focuses on a complex customer journey instead of the more traditional sales funnel. This reflects a broader change towards building a community, that keeps...
May 15, 2024
27 min
Responsible Marketing; Sustainability; Eco-friendly business practices. Whatever you call it, companies are increasingly exploring how to “do better.” And on this episode, we explore how businesses can embed Responsibility directly into their marketing strategies. Chad Hickey, CEO of Givsly; and Lauren Burke of Ljs Advisory, share their experience in integrating these practices into B2B events and campaigns. Reducing unnecessary tradeshow swag; creating thoughtful event activations; and show...
Apr 17, 2024
37 min
If you’re worried about how “search” is going to be impacted by AI…then you’ve clearly been paying attention! But beyond all the hype, what are the most likely outcomes in the next year or so. Should your SEO strategy be changing? Should your marketing investment be going in different places? Greg Brooks and his team at SearchTides spend their time thinking through these exact issues – based on data and their own experience. And on The Marketing Mix, Greg shares some of his thoughts on the c...
Apr 3, 2024
37 min
Are we ready to take advantage of AI in Marketing yet? Sam Altman, CEO of OpenAI, is quoted as saying that AI could automate 95% of tasks currently performed by marketing agencies. I don’t agree with the number, but it’s a bold enough statement to pay attention to. And, for sure, AI is going to have a significant impact on how we “do” marketing over the next few years. So in this episode, I talk through the options that marketers should consider as they start to look into AI; share some exa...
Mar 20, 2024
26 min
In this episode, we talk with Chris Heffernan, the co-founder and CEO of Dlivrd. Think DoorDash, but for restaurant catering and same-day food delivery. Chris shares his insights on marketing as a founder, and how it has helped him scale his business. He discusses Dlivrd's unique positioning in the delivery ecosystem, at the intersection of technology, logistics and customer experience. They’ve created a business culture around the importance of a positive driver experience and building...
Mar 7, 2024
33 min
Positioning is a fundamental part of marketing strategy. But it’s not always explicitly defined, particularly in small, fast-growing companies. In many cases, it’s based purely on the original intent of the founder, and reflects early-adopters. But as a business scales, it’s worth taking time to think through the Why/Who/How of your product or service, so you can develop the messaging and the Go-To-Market strategy that’s going to have an impact. Sharon Scott knows how to craft a positioning ...
Feb 21, 2024
35 min
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