I was on my way to the New Jersey Digital Marketing Conference recently. And it occurred to me that the way we keep up with the latest in marketing strategy and techniques has changed significantly.A few years ago, it was all about in-person events, networking, and reading a few books.Now - post-covid - much of our marketing education is digital. TikTok, webinars, social media and, yes, podcasts. And as AI becomes a bigger and bigger part of the conversation, where do you go to keep up with t...
Jun 20, 2024
15 min
I’m talking with Chris Delany, the CEO of Semgeeks, about how the world of B2B digital marketing is changing. We look at the transition from basic SEO tactics and website design, to a full-bore strategy focused on creating a community across multiple channels.Chris explains how he’s shifted to a more integrated, multi-touch approach that focuses on a complex customer journey instead of the more traditional sales funnel. This reflects a broader change towards building a community, that keeps p...
May 15, 2024
27 min
Responsible Marketing; Sustainability; Eco-friendly business practices. Whatever you call it, companies are increasingly exploring how to “do better.” And on this episode, we explore how businesses can embed Responsibility directly into their marketing strategies.Chad Hickey, CEO of Givsly; and Lauren Burke of Ljs Advisory, share their experience in integrating these practices into B2B events and campaigns. Reducing unnecessary tradeshow swag; creating thoughtful event activations; and showca...
Apr 17, 2024
37 min
If you’re worried about how “search” is going to be impacted by AI…then you’ve clearly been paying attention! But beyond all the hype, what are the most likely outcomes in the next year or so. Should your SEO strategy be changing? Should your marketing investment be going in different places?Greg Brooks and his team at SearchTides spend their time thinking through these exact issues – based on data and their own experience. And on The Marketing Mix, Greg shares some of his thoughts on the cha...
Apr 3, 2024
37 min
Are we ready to take advantage of AI in Marketing yet?Sam Altman, CEO of OpenAI, is quoted as saying that AI could automate 95% of tasks currently performed by marketing agencies. I don’t agree with the number, but it’s a bold enough statement to pay attention to. And, for sure, AI is going to have a significant impact on how we “do” marketing over the next few years.So in this episode, I talk through the options that marketers should consider as they start to look into AI; share some example...
Mar 20, 2024
26 min
In this episode, we talk with Chris Heffernan, the co-founder and CEO of Dlivrd. Think DoorDash, but for restaurant catering and same-day food delivery. Chris shares his insights on marketing as a founder, and how it has helped him scale his business. He discusses Dlivrd's unique positioning in the delivery ecosystem, at the intersection of technology, logistics and customer experience. They’ve created a business culture around the importance of a positive driver experience and building ...
Mar 7, 2024
33 min
Positioning is a fundamental part of marketing strategy. But it’s not always explicitly defined, particularly in small, fast-growing companies. In many cases, it’s based purely on the original intent of the founder, and reflects early-adopters. But as a business scales, it’s worth taking time to think through the Why/Who/How of your product or service, so you can develop the messaging and the Go-To-Market strategy that’s going to have an impact.Sharon Scott knows how to craft a positioning st...
Feb 21, 2024
35 min
To kick off Season Two, Steve talks about marketing topics that have been top of mind since the last episode. He talks about the current state of the LinkedIn algorithm, (not great, but better than the alternative!); the need to productize your offering, whether it’s an actual product or a service; and the importance of positioning and defining your niche.Steve also introduces his Marketing Mentor program, working with small businesses and their marketing “team of one” to build in-house capab...
Feb 7, 2024
14 min
Search Engine Optimization; Demand Generation; and Content Marketing. Most of the conversations in this first season of the podcast have delved into one (or more) of these three key areas of marketing.In this final episode of Season 1, Steve selects a sound bite or two from each of his interviews, to remind everyone how smart his guests are! And to zero in on the #1 takeaway from each episode. He recaps his discussions with marketing practitioners, business owners, and an author. And he...
Dec 6, 2023
29 min
The term Account Based Marketing, or ABM. has been hijacked by companies promoting platforms and tech solutions. But in essence, it's a methodology for reaching strategic accounts more effectively.In this episode, Mason Cosby discusses the true definition of account-based marketing and how it can be a viable strategy for smaller organizations. He emphasizes the importance of focusing on the strategy rather than the tools and technology associated with ABM. Mason shares his concept of "s...
Nov 15, 2023
41 min
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