Show notes
Budgets are tight heading into the holidays, so a plain “20% off” feels weaker than it might another year. Jay Schwedelson shares the offer framing that wins when people are watching every dollar, and Daniel Murray makes the case for pitching your product as a must-have 2027 budget line. They also call out the AEO “experts” selling snake oil and explain why your year-old posts still deserve a pinned comment. Plus a Halloween costume brainstorm and a Harry Potter quiz that doesn't go well for Jay.Best Moments:(03:29) Why “costs less than 2 lattes” beats a discount when budgets are tight(04:26) Turning holiday wishlists into a B2B “add this to your budget” pitch(06:23) The commenter you should always pin, and why you shouldn’t set it and forget it(08:28) Why paying someone to “get you into AI” is a red flag(10:37) The incognito test to run before you trust any AI visibility results(12:31) A Masked Singer pitch for Marketingland, with Jay as judge
