The Marketing Millennials
The Marketing Millennials
Daniel Murray
When NOT to Market Your Brand, with Paul Reiss, Founder of Protein Pints | Ep. 432
37 minutes Posted Jul 15, 2026 at 11:00 am.
0:00
37:26
Download MP3
Show notes
Paul Reiss dropped out of college to build Protein Pints, and then scaled it from 1 store to 15,000 in just three years.
His strategy: deliberately pumping the brakes on Marketing so the brand wouldn't blow up before it could actually deliver.
Paul and Daniel get into why going viral too early can sink a young brand, how to know when to hold back versus hit the gas, and the 1 question he says every product has to answer before you scale it.
If you're a Marketer or founder who wants to know when to market and when to wait, this episode is for YOU!
Enjoying the pod? Do Daniel a favor and hit follow, then leave a quick rating. It helps more Marketers find the show.
Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com⁠
---
Follow Paul on LinkedIn: https://www.linkedin.com/in/paul-reiss-7060381b7/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing