We are told to think outside the box, but how do you actually do that? Sometimes, it takes a tool to force your mind to think differently. We talk to Susanne (Susi)Trautmann, developer of the Marketing Canvas, about how a canvas helps, the triple-play of creativity, analytics, and purpose, and all discuss about how to promote creativity in the workplace.

Situations like COVID-19 can rattle a business’ brand and product positioning - which services or products are still relevant in a post-pandemic world? In this episode, we talk to Erik Jansen, Managing Director at Elektor to get his insights on how this media company has looked at the silver lining and reinvented itself to be even stronger. Get ready for some great advice and insights to inspire you in looking at the positive and come out bolder, better positioned for the new normal.

The COVID-19 Pandemic has shaken lots of marketing presets such as trade-shows, large conventions and in-person product demonstrations. What if the next era of B2B marketing is even more digital than it has been for the last 18 months? We welcome Mike Maynard from Napier to help us dream about the future and get a vision about what could be next to promote your marketing creativity. 

Good marketers need to know who their experts are to deliver interviews, create blogs, content, and get copied out to publications on time. But doesn’t this sound like the role of a journalist?We talk to Shaheen Samavati, CEO and co-founder of VeraContent, a journalist turned content marketer, to understand the parallels between these two worlds.We discuss how to find gurus, how B2B businesses can build trust, and why a journalist belongs in today’s marketing team.

Similar to a NASA launch, The Creative Minds’ broadcasts are a well timed a choreographed production.Like for many of you, we have learned (sometimes the hard way) how to get our broadcast studio running. Despite our knowledge, we all go through glitches in addition to COVID-19 making us broadcast simultaneously from up to 5 remote locationsWe have learned a lot throughout our last 12 episodes and we want to share our experience with you. You will also (finally) hear from Michael Klausner, a.k.a. “Mic”, who has been instrumental in making our broadcast stable, allowing us to focus on quality content.

Marketing has become a world of analytics, statistics and measurements; everyone wants to know what their engagement success, audience retention and cost of acquisition of new customers. Hence, for many, it is a world that so many times is more about results than creativity.In this episode we talk to podcaster and CEO Wendy Covey about her findings regarding measuring the performance of your marketing activities.

The most populous region of the world is Asia with 49 countries, some sharing borders with Europe.So how comes that we think that one marketing fits all when just South-East and East Asia are 17 countries already. To help us, we are joined by Lambert Hilkes who is based in Taiwan and he will shed some light, give us some insight about why it is so challenging for westerners to build a reliable marketing strategy for Asian countries

What good is the best content if it fails at delivery due to your voice? With New Ways of Working now the norm, how we speak when delivering webinars or negotiating on a video conference with clients is more critical than ever.We kick off season 2 with Christiana Aloneftis, a High Performance & Vocal Branding Consultant and we will be drawing upon her experience as an operatic artist as she shares her Principles of  Vocal Branding and provides oratory insights for getting the most out of your voice.

Content doesn't always have to be new. With four hours of show material behind us, we'll share how you can repurpose your B2B marketing material to get more out of it.We'll also review the best bits of The Creative Minds and share what we've learned this season! 

You can tell everyone about your product or share how your customers will feel once they own it.Product marketing helps by defining a product's Unique-Selling-Proposition, identifies your potential customer base and their alternative options, plus much, much more.In this episode, we focus on methodologies that help (product) marketers to define all the good stuff that will impact your marketing decisions and how to work with non-marketers to get at this information. To help us, Susanne Trautmann will be sharing her experiences with The Creative Minds.