The Marketing Brainstorm
The Marketing Brainstorm
eskimosoup
Award-winning minds from the worlds of comedy and marketing unite to create ingenious creative campaigns with plenty of nonsense along the way! Bouncing from the ridiculous to the sublime; John Gilbert, Jenni Harrison and Iain Thompson take us through an improvised marketing mix for whatever social challenge is thrown their way. If you are a marketer, social change maker or creative problem-solver this is the show for you! Warning: contains three Northern voices and copious bizarre anecdotes.
Challenge 7: Scammed
How do we prevent people from being scammed? John, Jenni and Iain shared revelations from the Missing Crypto Queen, John's recent visit to the National Achievers Conference and how through promoting the virtues of reality we can help the vulnerable from being preyed upon by greedy swines who are after their money.
Dec 23, 2019
32 min
Challenge 6: The ULTIMATE selfish Christmas
Christmas special! The team gift listeners the gift of ideas around how you can make sure that you have the best Christmas for YOU.
Dec 16, 2019
26 min
Challenge 5: Pairing charity and business
How do we charities and businesses work better together? John, Jenni and Iain discuss plausible deniability in the music industry before diving into the details of what a charity has to offer when there is no product, how to appeal the wants and needs of small to medium-sized business owners, how charities can conduct market research and John goes on his longest marketing rant yet!
Dec 9, 2019
45 min
Challenge 4: Isolation
In the age of online connectivity many people remain isolated. This is a big problem amongst middle-aged men and a contributing factor to the terrible amount of deaths by suicide. This sucks. What can we about it?
Nov 25, 2019
46 min
Challenge 3: Kindness
In the fast paced, online world we now live in, friendliness isn't everybody’s primary goal. John, Jenni and Iain debate how they can battle ‘keyboard warriors’ and encourage people to be kinder online, building a marketing mix and developing apps, social media content and more!
Nov 18, 2019
39 min
Challenge 2: Alcohol-free beer
The idea of alcohol-free beer can be hard for some drinkers to swallow. John, Jenni and Iain use all of their creative might and increasingly bizarre ideas to create a marketing mix in response to the challenge: How can we make alcohol-free beer go main mainstream?
Nov 11, 2019
49 min
Challenge 1: Getting a job with no experience
John, Jenni and Iain share how they blagged to get their jobs and conforming with the norm could be the big thing holding them back. Plus! We talk about how Apple have triggered Jenni’s trypophobia and why Deliveroo are getting in trouble for telling porky pies.
Nov 4, 2019
34 min