Content and thought leadership are both king. But if they had a fight, content would win.&nbsp;First off, content doesn’t just have to be a thought leadership exercise. Secondly, it isn’t something that just the content marketer owns.&nbsp;On this episode, I interview <a href="https://www.linkedin.com/in/natalielambert/">Natalie Lambert</a>, Chief Marketing Officer at <a href="https://www.instart.com/">Instart</a>, about creating content and culture:&nbsp;What we talked about:<ul><li>Natalie is highly self-taught and has a voracious passion for learning</li><li>What the exact relationships between content and thought leadership should be</li><li>Why culture and team dynamics are everything</li><li>Go on safari to truly disconnect from work (and see big cats)</li></ul>Check out this and other episodes of The Marketer’s Journey at <a href="https://podcasts.apple.com/us/podcast/the-marketers-journey/id958284714">Apple Podcasts</a>, <a href="https://open.spotify.com/show/1vkYBcTyIunmx3UGDG4lHg">&nbsp;Spotify</a>, or our <a href="https://b-rand.com/podcast/">website</a>.

Marketer's Journey: The Sales Process Is Broken w/ Ryan Bonnici

The Marketer's Journey is a podcast dedicated to learning from senior marketing executives including the career journey they've taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer's Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.