John McAlpin, SEO Director at Cardinal Digital Marketing, joins the Content Experience Show Podcast to discuss key ingredients of a successful SEO strategy.

Special thanks to our sponsors:

• Uberflip
• Emma
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

• What Google values most right now when it comes to search ranking.
• How to tailor your content for the best shot at becoming a featured snippet.
• Why your best-performing pages need a "hook," not just a solid place in the rankings.
• Tips for crafting search-friendly copy.
• When domain authority matters, and when it doesn't.
• How creating custom skills for smart home devices impacts your visibility in voice search.

Resources:

• Get the free Content Experience Report here.
• Stay connected with your email subscribers using Emma.
• Learn more about John's work at Cardinal Digital Marketing.