Madeline Caldwell, Marketing Director at DuClaw Brewing Co., joins the Content Experience Show Podcast to discuss brand building at a craft brewery.Special thanks to our sponsors:<ul><li><a href="http://www.uberflip.com/">Uberflip</a></li><li><a href="http://myemma.com/jayisawesome">Emma</a></li><li><a href="http://www.convinceandconvert.com/newsletter/">Convince &amp; Convert</a>: <a href="http://bit.ly/brokencontent">Four Ways to Fix Your Broken Content Marketing</a></li></ul>In This Episode:<ul><li>How to build a brand in a crowded niche.</li><li>What a craft brewery's product development timeline looks like.</li><li>The key to navigating a highly regulated industry.</li><li>Why craft beer brands function as "local" businesses in more ways than one.</li><li>Why DuClaw listens to marketing ideas from all levels of its business.</li><li>Madeline's favorite marketing moments from her time with DuClaw.</li></ul>Resources<ul><li><a href="https://uberflip.com/conexshowreport">Get the free Content Experience Report here.</a></li><li><a href="http://myemma.com/jayisawesome">Stay connected with your email subscribers using Emma.</a></li><li><a href="https://www.instagram.com/duclawbrewingco">Explore DuClaw Brewing Co. on Instagram.</a></li></ul>Visit <a href="http://contentexperienceshow.com/">contentexperienceshow.com</a> for more insights from your favorite content marketers.

CONEX S11: How to Create Meaningful Organizational Change

The Marketer's Journey is a podcast dedicated to learning from senior marketing executives including the career journey they've taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer's Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.