
Whether you have a store set up with Amazon now or you're thinking about it, now is the time to get on board the right way! Set up your business with Amazon for scalability and financial success. Avoid the pitfalls of product reselling, channel conflict, bad advertising, and chasing reviews.
Learn how to set up your store, how to market your products, and how to get those ever-so important customer reviews that make or break your brand.
Also learn how to do the proper market research, source suppliers, and build your own brand.
Dec 18, 2014
21 min

Are you ads not converting? Not getting the sales you wanted on your last launch? Not sure how to set up your site and email messaging to launch your new product and/or service?
In this episode I'll show you how to set up your sales automation funnel using wordpress and email marketing software for the pre-launch, launch, and post-launch. Build the excitement around your launch and learn from your customers as you go to market. Even get reviews from them to support the launch as social proof.
Stop doing everything manually and use the tools you have to create a virtual sales force.
Oct 21, 2014
26 min

Forget those 80 page business plans, that serve as paper weights. You need a lean, fast, effective plan that clears the path for business success. After years of searching for new businesses, starting a bunch of them and failing in almost everyone I figured it out.
The model worked so well, that it help launch number 1 brands in North America. Learn the step-by-step plan and learn from my failures as you build a successful business.
Oct 14, 2014
39 min

How would you like to only pay marketing dollars only when you sell something? Well that's the way affiliate marketing works, also known as pay-for-performance marketing.
In this podcast episode I'll breakdown what affiliate marketing is, where to go to start using it whether you have a digital good or physical good. How to select the right affiliate and what you can expect to pay to get going. Some brands have built empires in the multi-millions completely relying on affiliate marketing. Isn't it time you joined the profitable side of marketing?
Oct 8, 2014
26 min

Today many people sacrifice their health for the pursuit of wealth, then spend most of their money to get their health back. To stay on your A-game and maintain mental acuity, optimize your health, and have great energy you need to focus on three pillars of health.
Sleep, exercise, and nutrition are the three pillars of health that when in balance can make you feel like you're on the top of the world. In this podcast I'll bring you through my journey of poor health and being overweight as a kid to embracing and learning all I could for health optimization for over 20 years, then share those insights on what works including...
How to get the best sleep
What to eat, when to eat and how much to eat for superior nutrition
How to get in health-benefiting workouts in that fit in even the busiest schedule
Although I'm not a nutritionist I've had the blessed fortune of working with the top minds for fitness, nutrition, health sciences, and alternative medicine. Hopefully, you can take some of the strategies and maximize your health so the wealth can follow.
Sep 30, 2014
48 min

Let's face it... traditional image advertising is cool and we all aspire to hire high-priced directors to tell a movie-like story through million-dollar, then brag to our friends on what a big deal we are. All you need is about $20 million to do that, so let's leave that for the fortune 500.
Now let's talk about the other 99% of business owners, marketers, and entreprenuers. You need to sell product when you advertise, so you can do it again and grow your profits. With direct response you can test whether you have the right product, service, offer, audience and sales process before you invest.
In this episode I'll breakdown the benefits of DR, where to advertise, how to set it up, and the tools you need to succeed.
Sep 23, 2014
23 min

Email is still the #1 killer app and can change your business when used as a focal point for list building. Learn how to choose the right email system for you, how to set it up for best results, strategies on lead nuturing and how to close the sale.
After email is set up with your sales funnel then the next step is list building. Learn what you need to do on your site, social channels, and using partners to build a list that can increase profits for your business with your products and other businesses.
Sep 16, 2014
41 min

Direct Response marketing works... hands down. Leveraging the power of influence and mental triggers to get the prospect to convert to a customer. Once the domain of print, TV and Radio and the folks with bigger budgets... DR now is accessible to anyone through powerful tools Facebook and Twitter have made available.
In this episode learn how these powerful social networks can help you find the right target audience for maximum profit, how to set up your ads and how to fast track your profits.
Sep 9, 2014
30 min

The lure of the mass market and being in Walmart or other mass retailers is very strong. Any marketer or entrepenuer would love to see their product there. Having experience working with those retailers I know that it takes a lot of resources, top logistics management, deep pockets for mass advertising and in-store promotions. On the other hand for niche products you can be #1 in your category with smaller key distribution, very clear targeting for your audience, and to focus your ad dollars.
The nice organic and controlled way to grow is to go niche, then grow to mass to help manage cash flow, generate demand and follow the product adoption curve with innovators, early adopters, the influencers, the mass and then the laggards.
Sep 2, 2014
17 min

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The biggest obstacle to your success is you. Self doubt, procrastination, shame, and fear can hold you back from realizing your true potential. You're not alone we all face it and I have too. I've tackled it and share my journey with you. If I can get out of my way so can you!
Aug 26, 2014
31 min
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