The Lowdown Show - By ADVrider
The Lowdown Show - By ADVrider
ADVrider.com
Join host and Gemini award-winner Neil Graham as he explores the people and passion behind the rapidly growing adventuring riding community. The former editor-in-chief of Cycle Canada magazine, Neil applies his expertise in documentary filmmaking to delve into the intrigue that shapes the world of motorcycling, as told by designers, pundits, presidents, outliers and outlaws.
The Real Reason That Damon's Electric Motorcycle Business Failed
On episode 122 of the Lowdown Radio Show the topic is the star-crossed Damon HyperSport, the motorcycle that promised 200 horsepower, 200 miles-per-hour, and a 200 mile range from its electric propulsion system. 200/200/200. Catchy and easy to remember. And, seemingly, irresistible for investors, who poured tens of millions of dollars into the Vancouver startup. A startup that has now gone bust without having produced a single motorcycle. Michael Uhlarik did two stints at Damon and he’s here to share his experiences on how, and how not, to design a motorcycle company. For more lowdown on the inside of the motorcycle business, find Michael at motorcycleinsider.substack.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 7
58 min
Don't Make The Mistake Of Getting The Wrong Gear
On episode 121 of The Lowdown Radio Show Oregonian Brian Price joins Neil to talk all-things riding gear. Price, easily the biggest riding gear nerd we've ever met, has elevated choosing gear for motorcycling to far more than just grabbing a jacket from the closest on the way out the door. At least it should be more than that, according to Price, who has spent much of his professional life—he’s also an online gear retailer—musing about the helmets on our heads and the gloves on our hands. If you’ve ever wondered about neck braces or airbags or the boots on our feet—boots, incidentally, are Price’s obsession—it's a conversation that will, hopefully, prompt you to think far more critically about what’s saving your skin.   Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 31
53 min
California Dreaming: Here's What's Coming Next For The Motorcycle World
Wonder where all the young riders have gone? Well, the ones in California that aren’t riding electric Surrons and the like are riding ratty old choppers and Triumph Desert Sleds. Episode 120 of The Lowdown Radio Show features Nathanial Ramirez, a young Mexican-American enthusiast whose tasteful films document the west coast scene. Ramirez tells us about his influences—Spaghetti Westerns among them—and why any motorcycle over 10 grand is, to many his age, irrelevant. We’re going to be featuring video clips from his Motorcycle Archives project so, if you can, head over to YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 24
32 min
The Future Of Print Magazines: What Happens When The Game Changes?
Word leaked out this month that the parent company for Cycle World—formerly the magazine and latterly the website—has pulled the plug on the publication. Not so many years ago this would have been unimaginable. At its height, Cycle World had 300,000 subscribers and was the main conduit for OEMs to reach enthusiasts in the most lucrative motorcycle market in the world. And now, seemingly, it’s all come to an end. Joining Neil to talk magazines and shifting markets are Motorcycle Global’s Michael Uhlarik and ADVRider.com managing editor Zac Kurylyk. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 17
39 min
When A Motorcycle Manufacturer Gets Stuck In The Past
Some brands of motorcycle--we know who you are--can't stop going on (and on) about their past. Kind of like the neighbor who can't believe a gallon of gas isn't 35 cents anymore. But is clinging to the mythology of past successes healthy for the future of a brand, as marketers would lead you to believe? Or is a backward view unhealthy for both the manufacturer and its true believers. Think of it this way: the brand with the greatest legacy of all, be it Grand Prix wins or iconic models or the way it revolutionized motorcycling itself is a brand we don’t think of as having any legacy at all: Honda. Manufacturers who can’t seem to address modernity lean on legacy like it’s a walker to keep them from falling over. Motorcycle Global’s Michael Uhlarik weighs in on the perils of clinging too tightly to what once was. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 10
41 min
Do Test Stories Still Matter To Riders?
On The Lowdown Radio Show episode 117 managing editor Zac Kurylyk joins Neil Graham to talk about the ins and outs of motorcycle reviewing. We want to know what matters to you. Do reviews influence your decisions? If so, how and why? What’s important to you? Range? Seat height? Tread depth? And what is it that reviewers always miss? Vibration? Buffeting? Engine sound quality? Or do you just think that we constantly suck up to manufacturers for the chance to ride the latest and greatest? Let us know what you want to know Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 3
31 min
How To Build A Better Bike Show In The 2020s
Two things you’re likely to find at a motorcycle event are bad food and bad music--is it really necessary in this short life to hear another cover of Highway to Hell? There’s a man up here in the northeast who’s attempting to change all that. The Moto Craft fest has morphed from a big city event to a country shindig. Think Born Free with fewer choppers and Panheads Forever tattoos. Alex de Cartier joins the show to talk about the shortcomings of traditional shows, the pitfalls of staging an in-the-flesh event in a virtual world, and why live music at a motorcycle event doesn’t have to suck. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 26
40 min
The Perfect Motorcycle For Surviving The Apocalypse
Do you have 600 cans of chickpeas next to 400 tins of peaches in your bunker? Do you think fuel-injection is a government ploy to plot your every move across the landscape? If you answered yes to either of those questions (or if they gave you reason to pause) then this week's show is unmissable. The two-wheel-drive Rokon is the oddest motorcycle you've never seen in the flesh. And, at 60-plus years old, it's also the second-longest continuously-produced motorcycle brand in America. Take that Indian. The Rokon is proof that a niche within a niche is a sound business plan. Company owner Tom Blais gives The Lowdown the lowdown on staying the course. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 19
1 hr 5 min
Indian Motorcycles Takes A Hard Shot At Harley-Davidson
Indian motorcycle have a new owner and a new CEO and they're gunning for Harley-Davidson. As the cruiser market shrinks, the competition between America's two brands, in the wake of unconfirmed reports of Indian's controversial and inflammatory new initiative, becomes personal. New Harley CEO Artie Starrs is mocked for his pizza and golf past, while Indian boss Mike Kennedy (ex of Harley-Davidson) is held up as the real-deal rider. But beyond the hyperbole, we delve into the effectiveness of political-style attack ads. Is taking down your competition a way to gain market share, or do you risk alienating the exact same people you're attempting to lure into your camp? Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 12
48 min
How An Industrial Design Firm Shaped KTM's Motorcycles
From irrelevance in the mid-'90s to Europe's best-selling brand to near collapse--KTM surfed high on the waves yet nearly succumbed to the troughs. But there's far more to the story than COVID-era overproduction and camshafts with substandard metallurgy. Industry watcher Michael Uhlarik takes us through KTM's backstory with a special emphasis on its unusually intimate relationship with Kiska, the industrial design firm who shaped the motorcycles, the messaging, and the meaning of the brand. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 5
57 min
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