Ken Kerry is the Co-founder and Executive Creative Director at Script to Screens, a Strategic Response Agency with a specialty in creating results-driven Long Form and Short Form DRTV and online digital content. He joins us on the show to discuss how to use webinars to drive business. In this episode, we cover why a business would want to conduct a webinar or online conference, what changes we have seen in attendance of webinars and online conferences since the start of the pandemic, and what advice he has for anyone interested in launching their own webinar or online conference.