<p><a href="https://www.linkedin.com/in/yushau/">Yushau Sodiq</a> is the Vice President of Digital&nbsp;Marketing at <a href="http://www.verint.com/">Verint</a>, a $3B technology firm. He joins us on the show to help high-level AB testers improve with expert tips and advice. In this episode, we discuss</p>
<ul>
 <li>What separates an advanced AB tester and a novice AB tester.</li>
 <li>KPIs measured by an advanced AB tester</li>
 <li>Why a good marketing team should look like The Avengers</li>
</ul>

Stepping up your email marketing to an advanced level

The Loudspeaker is your definitive PR guide on how to scale your startup. Brought to you by startup PR specialists Publicize, this podcast explores the ins and outs of growing your brand and taking your product to market. Every week, our expert guests bring you insights, advice, and the latest need-to-know trends from the intersection of marketing, PR, and technology.