<p><a href="https://www.linkedin.com/in/csandora/">Courtney Sandora</a> is the Owner of <a href="https://www.goforthbesocial.com/">Go Social</a>, a social media marketing firm, and has worked with numerous Fortune 500 companies and start-ups over her 10 years in the industry. She joins us on the show to explain the difference between B2C and B2B on social media. In this episode, we discuss</p>
<ul>
 <li>The best channels to target B2C and B2B</li>
 <li>How the content differs between these two target audiences</li>
  <li>Courtney's number one piece of advice for businesses targeting B2C and B2B</li>
</ul>

What Should Be Your Social Media Non-Negotiables

The Loudspeaker is your definitive PR guide on how to scale your startup. Brought to you by startup PR specialists Publicize, this podcast explores the ins and outs of growing your brand and taking your product to market. Every other week, our expert guests bring you insights, advice, and the latest need-to-know trends from the intersection of marketing, PR, and technology.