The Loudspeaker co-host and Content Expert of Publicize <a href="https://www.linkedin.com/in/fraser-gillies-92672a1a0/">Fraser Gillies</a>is interviewed by fellow co-host Sam Brake Guia. They explore the ROI of PR and how it can be measured effectively. In this episode, we cover:
<ul>
 <li>Understanding how the results of PR can be measured 
</li>
 <li>The different metrics used to analyze the ROI of PR 
</li>
 <li>Examples of in-house methods created by Publicize to measure ROI 
</li>
</ul>

Publicize's PR Pioneers: Handiss

The Loudspeaker is your definitive PR guide on how to scale your startup. Brought to you by startup PR specialists Publicize, this podcast explores the ins and outs of growing your brand and taking your product to market. Every other week, our expert guests bring you insights, advice, and the latest need-to-know trends from the intersection of marketing, PR, and technology.