Curious about direct to consumer commerce? Brands of all sizes are shifting their efforts to their owned and operated retail sites. Why D2C?  US D2C sales will surpass $151B in 2022 D2C accounts for 1 in 7 dollars of ecommerce ad spend The opportunity to collect cookieless consumer data D2C’s potential for establishing brand loyalists  Sound compelling? D2C sites are a great way to boost profits, build brand communities, and learn more about your consumers. However, with convenience as a leading factor driving purchase decisions, you have to find compelling ways to steer your audience away from mass retailers. The key is to add value with a seamless, personalized, and memorable shopping experience. Our guests on this episode of The Loop Marketing Podcast dive into the practical details brands need to consider for a successful D2C strategy.  In this episode, you’ll hear about:  Consumer behavior changes and their impact on commerce How to tap into consumer values to drive D2C sales   Top trends from D2C brands leaning into the social commerce space How to approach omni-channel messaging, channel, and audience strategy AI applications for personalized D2C advertising  Best ways to leverage past purchase data to continue to establish loyalty  For more on D2C, view our blog post here: https://coegipartners.com/how-to-drive-d2c-sales-with-digital-marketing/ About Coegi Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns. Learn how Coegi can work with your brand or agency:

“It’s time for the real marketers to stand up.” Is your media strategy prepared for a cookieless future? Retail media is a key part of any future-thinking omnichannel marketing strategy. Learn what retail media advertising is, how to do it well, and how to measure marketing ROI in this episode of The Loop Marketing Podcast. Q&A What is retail media and what’s driving its massive growth?  What’s the importance of reaching consumers before the point of purchase? What is a connected commerce strategy?  How do you link retail media, D2C, in-store, and e-commerce channels to measure success?  What have you learned in your experience with clients to help move brands forward using retail media? What industries should be leaning into retail media? What’s your advice for brands who are intimidated by the cookieless future?  How do you measure retail media and digital success in a cookieless world?    Additional Resources: The CPG Digital Marketing Playbook: https://coegipartners.com/the-cpg-digital-marketing-playbook/ Retail Media Explained: Connected Commerce Strategy: https://coegipartners.com/retail-media-explained-connected-commerce-for-cpg-brands/ --- About Coegi Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns. Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/ Read more on our blog: https://coegipartners.com/thoughtspace/   Follow @CoegiPartners: LinkedIn: https://www.linkedin.com/company/coeg... Facebook: https://www.facebook.com/coegipartners/ Instagram: https://www.instagram.com/coegipartners/ Follow Elise: https://www.linkedin.com/in/c-elise-watson/ Follow Sean: https://www.linkedin.com/in/seancotton/ Follow Monica: https://www.linkedin.com/in/monicaherschelman/

Confused as to why The Metaverse, Crypto, and NFTs are dominating the marketing conversation? You are not alone - many marketers are struggling to define these topics and understand their impact on their brands and overarching marketing strategy. In this webinar, Coegi and our guests from Wachsman and Pop Marketer explored the impact of these changes and ways brands can be on the forefront of these emerging trends. Additional Resources: The Metaverse Key Takeaways & Resources Downloadable: https://bit.ly/3sJ0AXm Metaverse & Crypto Terms Guide: https://bit.ly/3HH9M31 Blog Post: Navigating the World of Marketing for Crypto Brands: https://bit.ly/3K5BoAq ---- Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns. Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/ Read more on our blog:

In this episode of The Loop Marketing Podcast, Coegi's media experts discuss the ins and outs of a strong e-commerce strategy.  Learn how to meet changing consumer demands and how to implement an omnichannel marketing strategy that drives product sales.  Q&A: What’s driving the growth of ecommerce and how are brands capitalizing on it?  How can brands take a strategic, audience-first approach to ecommerce?  How do you achieve personalization well and at scale? What brands are doing e-commerce advertising well?  What are the best marketing tactics to drive e-commerce results?  How will the e-commerce marketing landscape evolve over the next 5 years?  Tune in to learn how to excel at e-commerce with Coegi's President - Sean Cotton, Senior Account Strategy Director  - Monica Herschelman, and Director of Marketing - Elise Stieferman.    Additional Resources: The CPG Digital Marketing Playbook: https://coegipartners.com/the-cpg-digital-marketing-playbook/ How to Drive D2C Sales with Digital Marketing Blog: https://coegipartners.com/how-to-drive-d2c-sales-with-digital-marketing/ How to Drive Full-Funnel Advertising Results with Amazon: https://coegipartners.com/how-to-drive-full-funnel-advertising-results-with-amazon/ --- About Coegi Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns. Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/ Read more on our blog: https://coegipartners.com/thoughtspace/

Technology is the driving force behind cord-cutting. Internet-connected Smart TVs are the only thing being produced anymore. Of course, some people are still watching cable TV on those smart TVs. However, all generations are realizing the power of choice that comes with CTV. They can watch what they want, when they want. This is why streaming adoption is going to continue to grow. On the flip side, streaming content is fragmented across many providers: Hulu, HGTV, Discovery+, and more. People are only willing to pay so much per month for their subscriptions. So, we can expect the rise of ad-supported content in the next few years as a major trend. Tune in to learn how to understand what's next for TV with Coegi's President - Sean Cotton, VP of Marketing - Ryan Green, and Director of Marketing - Elise Stieferman. _______ Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns. Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/ Read more on our blog: https://coegipartners.com/thoughtspace/

The future of advertising is cookieless, are you prepared?  In this episode of The Loop Marketing Podcast, Coegi's media experts discuss the implications the cookieless future will have for marketers and brands in 2023.  Q&A: What are the primary effects cookie deprecation will have on marketers? How is that going to change brands’ perspective on digital marketing?  What should marketers be doing differently to analyze and measure campaign success?  How does an audience-first targeting approach work in a cookieless future?  Why is retail media going to be a key channel for cookieless advertising? Tune in to learn how to future-proof your media strategy with Coegi's President - Sean Cotton, VP of Marketing - Ryan Green, and Director of Marketing - Elise Stieferman. _______ Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns. Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/ Read more on our blog: https://coegipartners.com/thoughtspace/