
This is the story of a brilliant mechanical engineer in his 20s named Max Olson who had a crazy idea of how to revolutionize container transportation on the ocean.
Contrary to what everybody else in the industry is doing - building larger and larger container vessels for economies of scale - Max set out to design small, hydrofoiling, remote-controlled speed boats that could carry 3 standard size ocean containers from China to the US West coast in less than 5 days. Instead of the normal 15 days of transit time.
How Max came up with this crazy idea, how the prototypes look like, and if his idea has any chance of becoming a viable business any time soon, all of that and more is covered in this episode of The Logistics Tribe. Hosted by Jonah McIntire.
Links:
Seachange: https://www.goseachange.com/
Max Olson: https://www.linkedin.com/in/max-olson-241471123/
Sep 22, 2021
38 min

Our guest today on The Logistics Tribe is Karsten Keil. Karsten is member of the Management Board at Schnellecke Logistics and heads up the the groups IT and Digitization efforts. Together with our host Marco Prüglmeier, Karsten talks about how Schnellecke, a traditional, family-owned, globally-operating logistics provider with more than 75 years of experience is managing innovations and their digital transformation efforts. Together Karsten and Marco touch on the following topics:
- How digital innovation and transformation is managed at Schnellecke globally and how it fits into to IT organization
- What the main innovations are that Karsten's team is currently working on
- What trends in innovations are the most relevant for Schnellecke? The importance of IoT, Data Analytics, real-time SC visibility, robotics
- What the advantages are of AGVs vs. AMRs. The transition from AGVs to AMRs. Why AMRs are the future?
- Visibility and tracking
- Is blockchain already a topic? What's the potential? Resilience advantages of decentralized systems
- Drones for inventory management in combination with RFID tags
- Does augmented and virtual reality play a role yet? How is it being used at Schnellecke for onboarding. What results have been accomplished.
- AR used during the picking process. What worked, what didn't?
- The potential and challenges of autonomous trucks
- Sustainability at Schnellecke
- Could autonomous truck OEMs become a threat to thee traditional logistics business? How Schnellecke sees this as an opportunity. The emergence of platforms to coordinate shop floor equipment and autonomous trucks
- The emergence of digital freight forwarders
- How Schnellecke works with startups. What are the biggest challenges?
- How a traditional, family-owned business with more than 75 years of experience had to change its culture to stay innovative
Please subscribe to The Logistics Tribe Podcast, so you don't miss any of the future episodes.
To connect with Karsten, visit: https://www.linkedin.com/in/karsten-keil-6090761a6/
To learn more about Schnellecke, visit: https://www.schnellecke.com/en
To connect with Marco Prüglmeier, host of the Logistics Tribe, visit: https://www.linkedin.com/in/prueglmeier/
To connect with Boris Felgendreher, founder of the Logistics Tribe, visit: https://www.linkedin.com/in/borisfelgendreher/
Sep 13, 2021
38 min

The current crisis in global ocean freight has impacted supply chains, businesses and consumers around the world. It is one of the most important business topics of the year. And a lot has been written about it already, even in the mainstream press.
But this episode of The Logistics Tribe Podcast offers one of the most clear and comprehensive analyses of the situation, yet.
Our guest Jochen Gutschmidt has spent over three decades on all sides of the ocean freight equation. 20 years in leading roles at Maersk and 10 years at Nestlé and his most recent role at maritime intelligence and analytics firm Sea-Intelligence give Jochen a very unique perspective and a comprehensive understanding of the crazy dynamics that are in play during these unprecedented times in ocean transportation.
Host of today's show is Jonah McIntire, serial entrepreneur in the logistics tech space with many years of experience in global freight, logistics and tech.
Together, Jonah and Jochen are talking about the following topics and themes:
- Jochen's three decades in the world of ocean freight
- A snapshot of the ocean freight chaos in the last 18 months
- What are the root causes of the crisis? Is COVID the only cause at play?
- How is this crisis similar or different to previous situations ovre the last decade?
- The most frequent question Jochen gets from his clients at Sea-Intelligence
- The big picture: What keeps supply chain leaders up at night in the current situation?
- Rate impacts on major lanes: Asia-Europe, Asia-NA
- Rate impacts in spot market vs. long service contracts
- Have the costs for carriers and forwarders actually gone up in line with the rate increases?
- How will the sudden carrier windfalls be used?
- An analysis of the COVID-induced shipping crisis
- The role of the sudden change in consumer behavior in the US during the pandemic and how it differed from consumer behavior in Europe
- How temporary or permanent is the crisis?
- Are we dealing with a "fork in the road" situation for the entire industry?
- What will post-pandemic common rates look like?
- Predictions for the carrier's business strategies post-COVID. Will they go back to rock-bottom rates and price wars?
- What lessons can be learned for supply chain leaders?
- and more
Please subscribe to The Logistics Tribe Podcast, so you don't miss any of the future episodes.
To learn more about Sea-Intelligence, visit: https://www.sea-intelligence.com/
To connect with Jochen Gutschmidt, visit: https://www.linkedin.com/in/gutschmidt/
To connect with Jonah McIntire, visit: https://www.linkedin.com/in/jonahmcintire/
To connect with Boris Felgendreher, founder of the Logistics Tribe, visit: https://www.linkedin.com/in/borisfelgendreher/
To connect with Dana von der Heide, host of the Logistics Tribe, visit: https://www.linkedin.com/in/danavonderheide/
To connect with Marco Prüglmeier, host of the Logistics Tribe, visit: https://www.linkedin.com/in/prueglmeier/
Aug 27, 2021
1 hr 2 min

This episode of The Logistics Tribe is about the current state and future of intralogistics planning.
Our host Marco Prüglmeier sat down with Tobias Herwig. Tobias is part of the management team at ipolog, an intralogistics and production planning software company based in Germany. He’s also the host of “Fabrik der Zukunft”, a German speaking podcast about the factory of the future.
So both Marco and Tobias are intralogistics experts and in this episode they discussed the following topics:
- Tobias's career and background in logistics inside of factories
- ipolog, an intralogistics and production planning software company
- The importance of visualization of data vs. the and importance and utility of using virtual reality for intralogistics planning
- Does AI play an important role yet?
- The challenge of collecting data
- Integrating AGVs and AMRs into intralogistics simulations
- How to integrate the virtual planning world with the real-world on the shop floor (digital twins vs. digital models)
- Newest 3-D visualization technology at NVIDIA (Omniverse) and how ipolog is planning to use it
- Tobias's predictions for the future of logistics planning and logistics in general (automation, autonomous transports, integrated digital models, etc.)
- Tobias's own podcast "Fabrik der Zukunft" (factory of the future)
- And much more
Please subscribe to The Logistics Tribe Podcast, so you don't miss any of the future episodes.
For more information on ipolog, visit: https://www.ipolog.ai/en/optimization-areas/logistics-planning/
To connect with Tobias, visit: https://www.linkedin.com/in/tobias-herwig/
For more information about Tobias's podcast "Fabrik der Zukunft", visit: https://podcast.fabrikderzukunft.com/
To connect with Marco Prüglmeier, host of the Logistics Tribe, visit: https://www.linkedin.com/in/prueglmeier/
To connect with Boris Felgendreher, host of the Logistics Tribe, visit: https://www.linkedin.com/in/borisfelgendreher/
To connect with Dana von der Heide, host of the Logistics Tribe, visit: https://www.linkedin.com/in/danavonderheide/
Aug 16, 2021
44 min

Today's episode of The Logistics Tribe is dedicated to the topic of MQTT. MQTT is a messaging protocol for the Internet of Things (IoT). If you work in logistics and supply chain management, you really need to get up to speed on this very important technology that is such a key enabler for connecting devices, vehicles, assets, sensors, etc.
Our guest Dominik Obermaier is a key expert in this field. He is CTO and co-founder at HiveMQ and also the co-author of the book “The Technical Foundations of IoT”.
Together with our host Marco Prüglmeier, Dominik discusses the following topics:
- The history of the MQTT protocol, dating back to 1999
- How and why MQTT has really gained recognition and traction in the last 10 years
- The analogies between http is for the internet of humans and MQTT for the internet of things
- Why MQTT is conquering the world of logistics already, without people even realizing it
- The challenges of connectivity that MQTT can address
- How MQTT makes data transfer as efficient as possible through so called publish/subscribe architecture
- How and why Dominik got interested in MQTT and how he built a company around it
- Why everybody driving a modern car is already using MQTT today
- MQTT as a key component of Industry 4.0, connected factories and connected cities
- MQTT in logistics: connecting devices, vehicles, assets, sensors, etc.
- How does the implementation of MQTT technology work and why it can be set up so quickly
- Some predictions for the future of the internet of things and for MQTT
- And much more
Please subscribe to The Logistics Tribe Podcast, so you don't miss any of the future episodes.
To connect with Dominik, visit: https://www.linkedin.com/in/dobermai/
To learn more about HiveMQ, visit: https://www.hivemq.com/
To connect with Boris Felgendreher, founder of the Logistics Tribe, visit: https://www.linkedin.com/in/borisfelgendreher/
To connect with Marco Prüglmeier, host of the Logistics Tribe, visit: https://www.linkedin.com/in/prueglmeier/
Jul 20, 2021
32 min

Jonah McIntire is the founder of TNX Logistics, an AI-based road transportation procurement platform that Jonah just sold to Transporeon.
He is also author of the book "Supply Chain Visibility: From Theory to Practice". Jonah holds many contrarian views around logistics and supply chain tech in particular. So this conversation turned into a wide-ranging thought-provoking discussion with our host Boris Felgendreher on the following topics:
- Why startups are much less about a grand vision and more about trial-and-error and opportunism
- What the first version of TNX Logistics looked liked like and why that didn’t work
- What actually did work and how
- What the “whiteboard rationale” was for launching TNX in New Zealand in “stealth mode” and what the reality ended up looking like
- The acquisition of TNX by Transporeon
- Jonah’s views on the success of Sennder in the European road transportation market. What he admires the company for and what he perceives as “tech-washing” on behalf of Sennder, Uber Freight, Convoy and others
- An analysis of the economic models of Uber Freight, Convoy, Flexport
- The valuation premium of digital freight forwarders vs. traditional freight forwarders
- Why Jonah is bearish on drones in logistics but very bullish on autonomous vehicles and why that technology deserves more attention
- Why the vision of humans and AI working together in unison and AI only replacing the boring and mindless tasks that humans don’t like to do may be wrong
- Is AI in logistics and supply chain actually making jobs better or not?
- How to think about breakthrough technologies that will suddenly change an entire industry. Analogies to the Manhattan project
- And much more
Please subscribe to The Logistics Tribe Podcast, so you don't miss any of the future episodes.
To connect with Jonah McIntire, visit: https://www.linkedin.com/in/jonahmcintire/
To connect with Boris Felgendreher, founder of the Logistics Tribe, visit: https://www.linkedin.com/in/borisfelgendreher/
To connect with Dana von der Heide, host of the Logistics Tribe, visit: https://www.linkedin.com/in/danavonderheide/
To connect with Marco Prüglmeier, host of the Logistics Tribe, visit: https://www.linkedin.com/in/prueglmeier/
Jul 9, 2021
49 min

Erik Wirsing is leading Global Innovations at DB Schenker, one of the largest logistics providers in the world, with over 75.000 people and over 17 billion Euros in annual revenue.
In that role, it's vitally important to keep a close eye on the trends, technologies and innovations that are changing the industry.
And as change is happening faster and faster it's more important than ever to frequently adjust your point of view on the innovations and technologies that really matter
So our host Boris Felgendreher sat down with Erik to find out what Eric has actually changed his mind on recently.
The result is a wide-ranging conversation about the following topics:
- Managing teams, partners and relationships remotely. Connecting with people emotionally via digital tools. Fresh views on home office and remote work during and after the pandemic
- Additive manufacturing and 3D printing. Example: 3D-printed face masks.
Can logistics providers benefit from a world were items and spare parts can be produced locally as opposed to transported.
- New business models for logistics providers.
- Cargo drones and Volocopter, a company DB Schenker invested in
- The tolerance and appetite for trying new, unproven things that may not work inside a large "conservative" organization
- Examples of great ideas on paper that failed to work in practice and what lessons were learned
- Autonomous driving: A topic the Schenker organization changed its mind on in just the last few weeks. Why and how?
- The prospects of Hyperloop technology
- The speed of electrification of heavy-load truck transport
- The sudden rise and popularity of cargo bikes for inner-city transport
- Space logistics and satellite technology
- and more
Please subscribe to The Logistics Tribe Podcast, so you don't miss any of the future episodes.
To learn more about DB Schenker, visit: https://www.dbschenker.com/global
To connect with Erik Wirsing, visit: https://www.linkedin.com/in/erik-wirsing/
To connect with Boris Felgendreher, founder of the Logistics Tribe, visit: https://www.linkedin.com/in/borisfelgendreher/
To connect with Dana von der Heide, host of the Logistics Tribe, visit: https://www.linkedin.com/in/danavonderheide/
To connect with Marco Prüglmeier, host of the Logistics Tribe, visit: https://www.linkedin.com/in/prueglmeier/
Jun 29, 2021
1 hr 1 min

Bern Grush, Chief Innovation Officer for Harmonize Mobility, Inc., is a Canadian transportation innovator trained in Human Factors Psychology and Systems Design Engineering from the Universities of Toronto and Waterloo (Ontario), respectively. He brings a unique urban-sensitivity to vehicle automation from both a human-social perspective and a complex-systems perspective.
Bern is the principal author of the 2018 textbook “The End of Driving: Transportation Systems and Public Policy Planning for Autonomous Vehicles”. He is the inventor of a management platform for transit-user microsubsidies being piloted in the EU, and the project leader for ISO technical standard 4448: “Sidewalk and kerb operations for automated vehicles” for ground-control operations.
In today's episode of The Logistics Tribe, Bern talks to our host Marco Prüglmeier about the opportunities and challenges related to deploying autonomous mobile delivery robots on our inner city sidewalks.
Links to resources mentioned in this episode:
White Paper "The Last Block: Towards an international standard to regulate and manage sidewalk robots:
https://citm.ca/wp-content/uploads/2021/02/Harmonize-Mobility_The-Last-Block_21.02.01.pdf
White Paper "Draft international standard for ground-based automated mobility: Loading and unloading at the curb and sidewalk: http://endofdriving.org/wp-content/uploads/2021/04/Whitepaper-A-Draft-International-Standard-for-Ground-based-Automated-Mobility.pdf
Paper "Footway Robots and Business Improvement Areas".
http://endofdriving.org/wp-content/uploads/2021/05/Footway-Robots-and-Business-Improvement-Areas-Grush-final-2021-04-30.pdf
Article in Cities Today: "New standards on the way for delivery robots": https://cities-today.com/new-standards-on-the-way-for-delivery-robots/
Please subscribe to The Logistics Tribe Podcast, so you don't miss any of the future episodes.
To connect with Bern, visit: https://www.linkedin.com/in/bern-grush-1b5120/
To connect with Marco Prüglmeier, host of the Logistics Tribe, visit: https://www.linkedin.com/in/prueglmeier/
To connect with Boris Felgendreher, host of the Logistics Tribe, visit: https://www.linkedin.com/in/borisfelgendreher/
To connect with Dana von der Heide, host of the Logistics Tribe, visit: https://www.linkedin.com/in/danavonderheide/
Jun 21, 2021
48 min

Today's episode of the Logistics Tribe is dedicated to the topic of IoT-enabled real-time traceability and visibility in the supply chain.
Our guests today are Miro Skorepa and Charles Bourbonnais, Co-CEOs of HIVE-ZOX, a startup based in Switzerland, that enables seamless, autonomous, low-cost real-time tracking of objects in your supply chain. Down to the item level.
Something that is really attractive for temperature-controlled pharma supply chains. But the company has ambitions to make this technology ubiquitous and used across a wide variety of industries and use cases.
The host of today's show is Boris Felgendreher.
Please subscribe to The Logistics Tribe Podcast, so you don't miss any of the future episodes.
To learn more about Hive-Zox, visit: https://www.hive-zox.com/
To connect with Boris Felgendreher, founder of the Logistics Tribe, visit: https://www.linkedin.com/in/borisfelgendreher/
To connect with Dana von der Heide, host of the Logistics Tribe, visit: https://www.linkedin.com/in/danavonderheide/
To connect with Marco Prüglmeier, host of the Logistics Tribe, visit: https://www.linkedin.com/in/prueglmeier/
Jun 7, 2021
49 min

This episode of The Logistics Tribe was recorded at the IFOY Award Test Days 2021. Our host Marco Prüglmeier talked to Gordon Riske, CEO of Kion Group and Chairman of the Executive Board of the Association for Materials Handling and Intralogistics (VDMA) and to Wolfgang Hillinger, CEO of DS Automotion. Together they discuss the following topics:
Segment with Gordon Riske:
- The most important technology trends shaping mechanical and electrical engineering in the area of intralogistics
- How will suppliers of machinery and solutions will benefit from the emerging technologies
- The role of standardization? Examples like the VDA5050 as enabler for Industry 4.0
- What's the potential of the VDA5050 to become a globally accepted standard for automation
- The increasing importance of sustainability at the VDMA and across the industry
- The importance of showcasing and testing new technologies at the IFOY Test Days
- How close are we to the warehouse without lights on
- The future plans for innovations at the Kion Group
Segment with Wolfgang Hillinger:
- The AGV meshup at the IFOY Test Days: The first test application of different AGVs managed under one fleet manager
- The benefits of different AGV manufacturers joining forces to develop applications and standards
- How Wolfgang rates the potential of the VDA5050 to become a globally accepted standard for automation
- How far away are we from being able to integrate and activate mobile robots via plug-and-play. What are the obstacles?
- The market dynamics for AMRs and AGVs. The competitive landscape for DS Automotion
- What makes Austria a hotbed of successful intralogistics companies
- New technologies for logistics in the future. The role of the cloud, vision systems, 5G, autonomous navigation, sensor technology, AI
- and more
Please subscribe to The Logistics Tribe Podcast, so you don't miss any of the future episodes.
More information about the Kion Group: https://www.kiongroup.com/en/
More information about DS Automotion: https://www.ds-automotion.com/en/
To connect with Marco Prüglmeier, host of the Logistics Tribe, visit: https://www.linkedin.com/in/prueglmeier/
To connect with Boris Felgendreher, host of the Logistics Tribe, visit: https://www.linkedin.com/in/borisfelgendreher/
To connect with Dana von der Heide, host of the Logistics Tribe, visit: https://www.linkedin.com/in/danavonderheide/
May 21, 2021
35 min
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