
Season 4, Episode 14 of the Locker Room Podcast features Rich O’Reilly, the content and marketing manager of FC Bayern Munich. Rich takes us through his journey with the club, as well as his overall journey through the sports business world.
00:00-00:25: Intro
00:26-01:32: How Rich found his passion for sports marketing
01:33-03:18: Rich’s work with the Brooklyn Nets and side projects
03:19-05:30: The landscape of European soccer in America
05:31-07:06: Rich’s journey to Bayern
07:07-08:48: How Rich’s role has evolved and changed over the years
08:49-11:15: Rich’s favorite projects while working at Bayern
11:16-14:25: Bayern’s challenges in a foreign market
14:26-17:03: Opportunities for Bayern in upcoming international tournaments
17:04-19:51: How team success impacts sports marketing
19:52-22:43: Rich’s advice to his younger self
22:44-24:51: Maryland Minute and Wrap Up
May 9, 2024
24 min

Season 4, Episode 13 of The Locker Room Podcast features Sarah Cookingham-Hollis, Chief Marketing & Revenue Officer at USA Track & Field. She has also spent time working with FOX, Time Warner Cable, and ESPN. In this episode, Sarah and LRP host Sam Benning sat down at the 2024 Maryland Sports Business Conference to discuss her vast experiences throughout her career. Sarah talked a lot about the shift to digital media and how she has kept herself and her organizations ahead of the curve in an ever-changing industry.
0:00-0:32 Intro
0:33-3:59 An unconventional beginning: Sports medicine to sports business
4:00-8:02 Pioneering digital media in the early 2000s with the MLS and ESPN
8:03-9:38 How to break into the sports industry (it hasn’t changed!)
9:39-11:26 First mover vs. entering a solidified market - which is better?
11:27-16:00 Sarah’s role at USATF - many different hats
16:01-17:54 Starting the ad/sales/sports marketing team at FOX
17:55-19:31 Excitement about the 2024 Paris Olympics
19:32-22:08 What’s next + the future of Women’s sports
22:09-24:15 Advice to aspiring professionals
24:16-25:51 Maryland Minute/Speed round
25:52-26:25 Outtro
May 2, 2024
26 min

Season 4, Episode 12 of the Locker Room Podcast features Christian Henze, Chief Strategy Officer for the PLL. In this episode Christian talks about the growth of both lacrosse and the PLL and talks about the next steps the league is taking to expand.
0:00-0:29 Intro
0:30-3:02 Initial beginnings of the PLL and recent expansions
3:03-5:38 Developing strategy for a brand new sports league
5:39-9:50 Growing lacrosse nationally and internationally
9:51-12:13 Next steps for the PLL
12:14-14:51 Advice for students pursuing opportunities in sports
14:52-15:00 Outro
Apr 18, 2024
15 min

Season 4, Episode 11 of the Locker Room Podcast features Tristam Osgood, Baseball agent at WME Sports. In this episode, Tristam talks about what it takes to be an agent, gives us insight into a day in his life, and talks about some of his own personal achievements and goals in the industry.
0:00-0:30 Intro
0:31-3:09 Purpose of a baseball agent and day to day responsibilities
3:10-5:51 Finding a passion in the sports industry
5:52-8:33 Finding a mentor throughout your career
8:34-11:28 Transitioning from being a scout to an agent
11:29-14:34 Process of recruiting of players to join an agency
14:35-16:22 Working with talented stars in baseball
16:23-20:00 Impact of recent blockbuster baseball deals
20:01-23:43 Skills necessary to succeeding as an agent
23:44-25:49 Advice for succeeding as a new agent
26:50-28:05 Favorite moment as an agent and future agent
28:06-28:35 Outro
Apr 11, 2024
28 min

Season 4, Episode 10 of the Locker Room Podcast features Jack Urquhart, director of partnerships sales at Penn State Enterprises. In this episode Jack gives insight on what it means to work in partnerships, what his job entails, and gives advice on getting into the sports business industry.
0:00-0:32 Intro
0:33-1:36 What are sports partnerships?
1:37-3:04 What led you to the sports business world?
3:05-7:10 Career timeline and explanation of Play Fly sports
7:11-9:38 Advice on getting your foot in the door of sports business
9:39-12:15 Transitioning from UMD to Penn State
12:16-14:11 Reality check moments from working in sports
14:12-16:43 Importance of passion in work
16:44-18:58 Effect of performance on selling partnerships
18:59-20:41 Work life balance
20:42-22:38 Final piece of advice
22:39-22:59 Outro
Apr 4, 2024
22 min

Season 4, Episode 9 of the Locker Room Podcast features Hunter Lochmann, CMO of Monumental Sports. In this episode Hunter gives us insight into how he paved his way in the sports world and gives his best advice for people trying to break into the industry.
0:00-0:27 Intro
0:28-3:08 Finding a passion in sports and turning it into a career
3:09-7:35 Expanding skills with an organization like Monumental Sports
7:36-11:45 Ways to grow in the sports world
11:46-14:30 Adjusting to D.C. being a transient city and its effect on the fan base
14:31-16:56 Advice for breaking into the sports world
16:57-17:34 Sign-off
Mar 8, 2024
17 min

Season 4, Episode 8 of the Locker Room Podcast features April Taylor, the owner of the SVE Firm, a sports marketing and event agency. April has been in the world of sports business for almost 20 years at both the collegiate and corporate levels, such as SMU, George Mason, Under Armour, and now her own business. April gives her backstory and shares her career journey in sports business.
00:00-01:36: Introduction to the SVE Firm
01:37-05:17: Experience as a Collegiate Player and Transitioning to the Business Side
05:18-06:39: Traits that allowed April to transition from athlete to business woman
06:40-10:45: Issues in college athletics that April wanted to make an impact on
10:46-18:03: Lessons learned from April’s experiences in collegiate athletic departments
18:04-20:03: April’s transition to Under Armour
20:04-24:18: Inspiration behind the SVE Firm and its initial challenges
24:19-28:41: April’s favorite SVE Firm events
28:42-30:18: The future of the SVE Firm
30:19-33:59: Maryland Minute and Wrap Up
Feb 8, 2024
33 min

Season 4, Episode 7 of The Locker Room Podcast features Harrison Keim, marketing coordinator at Rubicon Talent. Harrison is also the founder of the Locker Room Podcast which he used to springboard his career in sports. Harrison takes us through what it is like starting to work in the sports industry and gives advice on how to break into the industry, grow, and adapt to a career.
0:00-0:28 Podcast Intro
0:29-1:12 Harrison Intro
1:13-2:25 Starting and Growing the Locker Room Podcast
2:26-3:43 Finding what you want to do in sports
3:44-5:18 Connecting with people who helped you find a path to pursue
5:19-8:21 Tips for creating strong connections that can lead to opportunities
8:22-10:00 Adjusting to a career in sports out of college
10:01-12:31 Day in the life working at an agency
12:32-14:16 Getting able to work with a number of players and on multiple projects
14:17-15:40 Memorable moments on the job so far
15:41-17:45 Growing in current role and career as a whole
17:46-20:04 Advice for students interested in sports
20:05-21:56 Maryland Minute
21:57-22:32 Sign-off
Feb 1, 2024
22 min

Season 4, Episode 6 of the Locker Room Podcast features Nick Geraci and Jimmy Miller, two of The Locker Room Podcast’s hosts/producers, both who are UMD sophomores. These two Terps sat down together to preview the upcoming NFL postseason and coaching cycle, as well as business trends in the NFL world.
00:00-00:28: Locker Room Podcast Intro
00:29-01:06: Episode Intro
01:07-39:49: Preview of the Wild Card Games
39:50-44:19: Trends in NFL Viewership
44:20-51:33: Discussing the increase in streamed games
51:34-01:00:33: Josh Harris acquiring the Commanders
01:09:34-01:13:35: Discussing the Upcoming NFL coaching cycle
01:13:36-01:14:09: Episode Outro
Jan 19, 2024
1 hr 14 min

Season 4, Episode 5 of The Locker Room Podcast is a special edition Terps Talk episode featuring two of our own, Andrew and Eric, who share their experience interning for Maryland Athletics. Andrew and Eric detail what a sports internship entails, how it has helped them set the groundwork for their career, and how they hope to build on their internship in the future.
Timestamps:
0:00-0:28 Podcast Intro
0:29-1:28 Episode Intro
1:29-8:02 Getting started in the internship
8:03-12:28 Responsibilities of the internship
12:29-14:50 Favorite experiences
14:51-19:28 Challenges encountered in the internship
19:29-25:33 Skills learned
25:34-36:01 Future aspirations and plans
36:02-37:27 Sign-off
Dec 7, 2023
37 min
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