What's the one thing that you’re really good at? What are the moments when you're in your zone of genius? What’s your angle of mastery, your point of view, the insights that you have that you’ve learned from your years of experience? These are the things that you not only want to communicate in your marketing, but you want to find & document the moments when these are already happening. In this episode, I’ll show you: Why the traditional content playbook doesn’t work for expert service pr...