We’ve all heard it: “Vertical video performs best on mobile.”  “More screen space = more attention.”  “That’s what everyone’s doing on TikTok, so it must work on LinkedIn too... right?” Well, not so fast. In this episode of The Standout Business Show, I’m breaking down a $140,000 ad experiment that might completely flip your video strategy on its head. LinkedIn ad expert AJ Wilcox and video producer Chandler Quinton ran controlled A/B tests across vertical, square, and horizontal vi...

194. Less Hustle, More Mojo - Ditching the Content Machine

The internet doesn’t reward expertise. It rewards noise.😱 That’s why so many real experts stay hidden online while the loudest, less experienced voices grab all the attention.🫠 The usual fixes, posting more, chasing trends, outsourcing your voice, only make you blend in, not stand out.You don’t need more content, you need more trust.And the best way to earn it is by turning your lived expertise into authentic, relatable video that makes you the most known &amp; trusted authority in your field.❌ This is not a podcast about how to grow your social media following.❌ This is not a podcast about becoming a content creator.❌ This is not a podcast about hacking the algorithm.It's a show for expert entrepreneurs who want to:✅ Build trust without becoming a performing monkey on TikTok.✅ Share their ideas without sounding like everyone else.✅ Turn their lived experience into their greatest marketing asset.If you’re an expert entrepreneur who wants to be seen as the go-to authority, without chasing trends or becoming a content creator, this show is for you.Every week, I’ll show you how to turn your lived experience into trust-building video that feels real, effortless, and impossible to ignore.I’m Brad Powell, and this is The Standout Business Show.Let’s put your voice where it belongs: front and center.Hosted by Brad Powell Video branding architect + creator of The Standout Expert System™ &amp; The Mic Drop Flywheel™ — helping experts turn everyday conversations into high-authority, trust-building content.