Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business
Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business
Brad Powell
184. Why Most Experts Fail at Building the Right Network (And What to Do Instead)
22 minutes Posted Mar 9, 2025 at 7:00 am.
Welcome to Standout Business Show
Why Most Experts Fail at Networking
Defining Your Ideal Connection Avatar
Creating an Appealing Invitation Strategy
The Magic of "Because" in Networking
Building Relationships Through Collaboration
Case Study and Review of Key Steps
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22:20
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Show notes
If you’ve ever followed the advice to “just connect with more people” in an attempt to grow your network—only to feel like you’re wasting time sending cold DMs and getting ghosted—you’re not alone. I recently tested this strategy myself, reaching out to 20 new people per day on LinkedIn, and while I technically grew my email list by 1,000+ contacts, the quality of these connections? Pretty disappointing. Here’s the hard truth: Most high-level service providers are networking the wrong way. Th...