What if shifting your marketing focus could transform the entire trajectory of your business? In this episode I'm sharing how I made one simple change in my marketing that's completely transformed my business in this past year. And it's very likely that it's the most powerful marketing strategy you're probably not doing. This one change has allowed me to connect with more right-fit clients, grow my business - all while I'm spending LESS time marketing. Tune in so you can say goodbye t...