Does sending cold emails or cold DMs give you the heebee-jeebees?   Well I never really considered myself a cold email kind of guy, until I reached out to THE person who teaches cold emailing  And how did I reach out? I sent her a cold email!  My guest this week is Laura Lopuch and she's joining to take us on a deep dive into cold emails &amp; partnership marketing.  During our pre-show chat she totally shifted my perspective - and today she's going to change yours as well.&nbs...

Effective Partnerships Through Cold Emails

166. Monetize Your Expertise Through Workshops and Live Events with Jeannie Spiro

The internet doesn’t reward expertise. It rewards noise.😱 That’s why so many real experts stay hidden online while the loudest, less experienced voices grab all the attention.🫠 The usual fixes, posting more, chasing trends, outsourcing your voice, only make you blend in, not stand out.You don’t need more content, you need more trust.And the best way to earn it is by turning your lived expertise into authentic, relatable video that makes you the most known &amp; trusted authority in your field.❌ This is not a podcast about how to grow your social media following.❌ This is not a podcast about becoming a content creator.❌ This is not a podcast about hacking the algorithm.It's a show for expert entrepreneurs who want to:✅ Build trust without becoming a performing monkey on TikTok.✅ Share their ideas without sounding like everyone else.✅ Turn their lived experience into their greatest marketing asset.If you’re an expert entrepreneur who wants to be seen as the go-to authority, without chasing trends or becoming a content creator, this show is for you.Every week, I’ll show you how to turn your lived experience into trust-building video that feels real, effortless, and impossible to ignore.I’m Brad Powell, and this is The Standout Business Show.Let’s put your voice where it belongs: front and center.Hosted by Brad Powell Video branding architect + creator of The Standout Expert System™ &amp; The Mic Drop Flywheel™ — helping experts turn everyday conversations into high-authority, trust-building content.