Think about the state of live shopping for a moment: Welden, a high-end US handbag startup, is selling 20% of its products via live shopping in China!

(where tens of thousands of viewers watch live shopping sessions on their phones!?)

What's going on with live stream shopping? And if you're an online retailer, how can you get in on this trend?

These are the questions I asked this week's guest on the Standout CEO Show, Carmen Muley who's someone who's seen live shopping from the inside out.

Carmen is a live shopping strategist who founded her agency in Spain - but started her live shopping career by hosting for the first ever Live Shopping show from Aliexpress in China.

Listen up!!

Episode Resources

Connect with Carmen Muley

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