Here's the #1 question that I hear a lot, "Should I make pre-recorded videos or should I go live?"

And yes, I have some strong opinions on this topic!  So here comes my deep dive into the pros & cons between pre-recorded vs live video...

The BIG promise of video is that it leverages your time - letting you speak one to many. But which of these two formats gives you more leverage?

I'm firmly in the 'go live and thrive' camp - here's my short list of the advantages of live streaming:

1. You can let go of being perfect
2. There's no editing! The HUGE time bottleneck in pre-recorded video is in the large amount of time it needs to edit.
3. More engagement - when you're live, you're 'the hostess with the mostest' 
 - people interact with you & each other
 - all that engagement give you more reach 
4. More Reach 
 - likes comments, shares - It all juices the algorithm 
 - You can invite guests on & pair your stream with your guests so you're live on both your channels 
 - Multicasting is a thing. You can stream to multiple locations at once!
5. Simple
 - get started with your phone
 - go live anywhere - in the moment - be spontaneous!
6. You can repurpose your live video so many ways
 - turn your live into pre-recorded clips for shorts & reels
 - it's so time efficient - go live once - show up everywhere, every. single. day.

Are you going live? Why not? 
Want help? Let's talk: https://awesomevideomakers.com/video-breakthrough-call/

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