In this riveting season finale, we bring together four luminaries in the live ecommerce space to unpack the transformations we've witnessed over the past 80 weeks.Our esteemed panel includes Carmen Muley, the former live shopping host turned CEO at Freim, a renowned European live shopping agency. Carmen has just marked a new milestone by launching Paragon Social Commerce, stepping into an exciting new era of her career.Michael Yang, Streamer in Chief at Livecozy, joins us as well. Livecozy is a live shopping agency that has carved a niche in helping brands leverage the power of TikTok for social commerce. With his finger firmly on the pulse of this exciting platform, Michael brings invaluable insights into the dynamic TikTok market.Patti Reilly, a veteran home shopping host, also graces our discussion. With over 20 years of experience, 4,000 hours of unscripted selling, and over a billion dollars in career sales, Patti is the embodiment of live shopping success. Her work at QVC and her efforts to guide entrepreneurs and leaders to become the face of their brand make her a pivotal voice in our conversation.Lastly, we have Matt Hodlofski, a maestro of product conceptualization and storytelling with more than 20 years of home shopping experience behind the camera. Matt's knack for pinpointing what makes a product special and his ability to convey that through compelling narratives and demonstrations add a unique perspective to our discussion.In this episode, we delve deep into how video content for live selling has evolved, assess the impact of gamification on the industry, and explore the vital role of the host. We also discuss the nuanced considerations to keep in mind when choosing between different video commerce platforms.We reflect on the seismic shifts in the live ecommerce landscape, sharing our disappointments and surprises along the journey. To round off this memorable season, each guest shares their top picks of podcast episodes or vital tips they believe every listener should remember.So, whether you're an industry insider, an aspiring entrepreneur, or just curious about live ecommerce, this season finale offers a treasure trove of insights, reflections, and expert advice. Join us as we celebrate the past, dissect the present, and look forward to what the future holds for live ecommerce. Tune in for a podcast episode you won't want to miss!About eStreamly: eStreamly.com is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout. Join the Live eCommerce private community: https://get.estreamly.com/community/Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Welcome to the Live Ecommerce Podcast, where we delve into the world of video commerce, bringing you insights and discussions from experts in the field. In this week's episode, we are thrilled to have Ronald C. Pruett Jr. as our special guest.Ron has a remarkable career in the world of consumer, digital entertainment, ecommerce, and direct response brand companies. He has founded, served as CEO, CMO, Board Director, and Advisor for several renowned companies, including As Seen on TV, Mercury Media, eDiets, Taste Buds Entertainment, and many more.In this episode, we focus on Ron's extensive experience with Direct Response Television (DRTV), infomercials, and home shopping. We explore the similarities and differences between these channels and discuss how they are evolving in the current digital landscape. Ron highlights the importance of fun and entertaining content to the success of any videocommerce strategy.We also delve into a recent post by Ronald, where he advises brands that want to grow at scale to go to TV. We discuss the effectiveness of TV advertising, how it’s evolving and its potential in reaching a wider audience.Finally, we touch on the nuance of the US market and the importance of building a community. We explore the benefits and challenges of building on rented land versus owning your channel.Join us for this insightful episode where we learn from Ronald's experience and expertise in the world of ecommerce and direct response brand companies.About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout.Connect with Ronald C. Pruett, Jr. on linked https://www.linkedin.com/in/ronald-c-pruett-jr-98ba791/ or on his website: https://www.bostonassociates.com/Join the Live eCommerce private community: https://get.estreamly.com/community/Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

In this captivating episode of the Live eCommerce Podcast, we are joined by a leading authority in partnership marketing, Sven Radavics, co-founder of Intribe.co. Sven takes us on an insightful journey through the remarkable case study of Contour, a smaller brand that successfully secured a partnership with industry giant RedBull. Discover how Contour managed to bring value to this high-profile collaboration, defy odds and achieve extraordinary success. This conversation is a treasure trove of practical tips and insights for ecommerce and retail businesses seeking to leverage the power of marketing partnerships. Whether you’re a small brand aiming for big partnerships or an established retailer looking to enhance your strategies, there’s something for everyone in this enlightening discussion. Don’t miss out on these invaluable learnings!About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout.Connect with Sven on LinkedIn:https://www.linkedin.com/in/sradavics Join the Live eCommerce private community: https://get.estreamly.com/community/Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Welcome to this episode of our podcast, where we sit down with industry leader Doug Weiss to discuss his extensive experience in both commerce and creators. Doug is a seasoned entrepreneur and former CEO of Deets, the groundbreaking platform that revolutionized the way we discover new restaurants.In this episode, we dive deep into Doug's experience in the tech industry, specifically his role in creating the Creator Commerce and Commerce Platform Partnerships teams at Instagram. Doug shares how Facebook and Instagram recognized the need to push for commerce and how he helped lead several initiatives within the company to drive this vision forward.As head of Creator Commerce, Doug developed a tailored approach to support creators on their ecommerce journey by simplifying the technology and providing education on how to sell. He discusses the challenges that creators face in monetizing their content and how his team worked to address these issues.During our conversation, Doug Weiss also shared his perspective on why video has not yet taken off in the US and what needs to be done to capitalize on the opportunity. He believes that the US has been slow to adopt video as a primary mode of communication due to a lack of commerce driven content. However, he sees tremendous potential in the use of video for commerce and believes that the industry is finally catching up to the demand. Doug discusses the importance of creating a seamless user experience, providing value to both creators and consumers, and developing new content that will drive engagement and retention. He is optimistic about the future of video in the US and believes that it will play a crucial role in the growth and success of the ecommerce industry.Whether you're an aspiring entrepreneur, a seasoned industry professional, or just curious about the future of commerce and creators, this episode is a must-listen. Join us as we learn from one of the most innovative and influential voices in the creator & tech world.About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout. Connect with Doug on LinkedIn:https://www.linkedin.com/in/dpweiss/Join the Live eCommerce private community: https://get.estreamly.com/community/Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

In this episode of the live ecommerce podcast, retired Marine turned live shopping host Jim Fuhs takes us on a journey through his fascinating career and shares how he got into the world of livestreaming. Jim talks about his unique approach to live solving, rather than live selling, and how he applies this philosophy to his show on Amazon Live. He recounts his experience during Prime Day and the challenges he faced getting into the world of livestreaming, including budget constraints and equipment selection.Jim also shares his insights into repurposing live video into clips and using them to build brand awareness by sharing them on different social media platforms. He emphasizes the importance of diversification and warns the audience about the potential dangers of relying solely on monetizing social media.If you're interested in learning more about how to succeed in the world of livestreaming, this is a podcast episode you won't want to miss. Join Jim as he shares his wisdom, experience, and unique approach to live solving in this engaging and informative episode of the live ecommerce podcast.About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkoutFuhsion Marketing (https://fuhsionmarketing.com)Join the Live eCommerce private community: https://get.estreamly.com/community/Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

In this episode, we speak with Joe Gagliese, co-founder of Viral Nation, an influencer marketing agency that has worked with some of the world's largest brands. Joe shares his journey into the creator economy and how he discovered the power of influencers in today's digital world.Joe talks about the evolution of the creator economy and how it's shifted from a transactional relationship between brands and creators to creators becoming the enterprise themselves. He cautions content creators against venture money and starting their own product businesses and instead focuses on the importance of building their personal brand.We also discuss the impact of technology and data on the creator-brand partnership and how Viral Nation technology will become a game-changer in the industry. Joe shares his insights on how leveraging data can take a creator's brand partnership to the next level, resulting in more effective campaigns and higher ROI for brands.If you're interested in learning about the creator economy, influencer marketing, and how technology is transforming the industry, then this episode is for you. Joe's expertise and experience in the field provide a wealth of knowledge for anyone looking to navigate the world of social media and influencer marketing.Join the Live eCommerce private community: https://get.estreamly.com/community/Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.Viral Nation:Linkedin: https://www.linkedin.com/company/viralnationinc Joe Gagliese:Linkedin: https://ca.linkedin.com/in/joegagliese

If you're an e-commerce business owner, you know that data is crucial for understanding your customers and making strategic decisions. But what about creativity? Special guest Chloe Thomas is a best-selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan Podcast (https://ecommercemasterplan.com/podcast) and the Keep Optimising Podcast. She covers a wide range of topics related to ecommerce, including marketing, sales, customer service, technology, and more through expert guest conversation.In this episode, we explore going back to basics in e-commerce. We also touch on integrated thinking, balancing data and creativity, overstock and inventory management, and video commerce. With changing privacy laws, relying solely on algorithms is no longer effective. Chloe suggests that businesses need to focus on creating compelling content to cut through the noise and competition. She notes that the industry is currently "shockingly bad" at creating videos and suggests that brands should focus on creating for different purposes, such as product explanations, company values, customer demos, and reviews. Balancing data and creativity can help you create compelling content that resonates with your customers and sets you apart from the competition. Chloe also discusses the current economic environment and the importance of sustainability in e-commerce.Join the Live eCommerce private community: https://get.estreamly.com/community/Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Special guest Brittany Berger (https://www.brittanyberger.com) is a content marketing consultant and the creator of the Content Remix Method. She helps and teaches small businesses how to use content repurposing to get off the constant content treadmill and avoid content burnout.Brittany talks about the advantages of reusing live shopping event videos for social media and marketing. We address the appropriate length for a live stream and the value of having a content strategy that focuses on results. We additionally cover social media burnout, the danger of content fatigue, and the role of automation in the generation and repurposing of information. Brittany shares her own experience with personal branding, as well as how it has affected her mental health. Join the Live eCommerce private community: https://get.estreamly.com/community/Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Special guest Ashley Scorpio is a seasoned digital strategist with a proven track record of driving significant growth for agencies, startups, and brands alike. With over a decade of experience in traditional and digital marketing, she is a performance marketing expert with a technical specialty in social media advertising with a focus on new customer acquisition. Over the course of her career, she has managed millions of dollars in digital ad spends that helped launch and scale household digitally native eCommerce brands and publicly traded SaaS companies.This episode begins with an overview of Nicolas' and Ashley's experience and key takeaways from ShopTalk Vegas 2023. Then, Ashley discusses the importance of partnerships and collaborations in the eCommerce industry. She emphasizes that partnerships are about adding value, not extracting value, and aligning brand values is crucial for success. Ashley provides examples of successful partnerships and strategies for identifying potential partners, including taking stock of past and present partnerships and looking for untapped opportunities. She also discusses measuring the success of a partnership campaign and challenges facing eCommerce businesses when establishing partnerships. Ashley shares strategies for promoting a livestream on social media and highlights the role of partnerships in business development and customer acquisition. She concludes by emphasizing the potential for untapped opportunities in collaborations beyond influencer marketing and the importance of nurturing relationships and raising each other up in the community.Join the Live eCommerce private community: https://get.estreamly.com/community/Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Special guest Emma Tessler is the Founder + CEO of Ninety Five Media; a digital marketing agency that builds results-driven marketing strategies for scaling brands. She and her team help brands connect with ideal clients, build community, and convert audience members into paying customers. Learn more and connect with Emma at https://ninetyfivemedia.co, https://ninetyfivemedia.co/, or on Instagram @ninety.five.media. Emma discusses content marketing and building strong connections with your audience. She explains the different definitions of live shopping, from in-app shopping to shopping from a social media post, and emphasizes the importance of converting viewers into paying customers. She also outlines the Ninety Five Media method, which involves setting goals, creating a strategy, executing that strategy, and analyzing data. She stresses the importance of data in marketing and explains why it is crucial to look at data on a weekly basis. Emma also discusses the concept of content pillars, which include education, validation, and vulnerability. She explains how vulnerable content, which involves speaking about your brand journey and showing up as a human, can build deep connections with your audience. Additionally, Emma talks about the benefits of user-generated content (UGC) and working with influencers. She emphasizes the importance of building content around a goal and creating a 90-day marketing plan. Finally, Emma predicts that the future of marketing is video and discusses different approaches to building relationships with your audience, such as being authentic and relatable. Join the Live eCommerce private community: https://get.estreamly.com/community/ Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.