Mail marketing is enjoying a resurgence in popularity among small businesses thanks to the help of Dave Carroll, Founder of DOPE (Data On Previous Engagement) Marketing. Thanks to Dave’s new approach, this old-school technique is making a comeback, and it's more effective than ever. This week, I sat down with Dave to learn all about how businesses can take advantage of this powerful marketing tool—while revealing new ways to personalize your mailings, how to target your ideal customer, and how to get the most bang for your buck. Dave is also a serial entrepreneur, who started a power washing business at the age of 25. He’s in tune with what it takes to build a business—and get out of your own way. If you're looking for a fresh new way to grow your business with a little old school play, then you need to tune in now!#DigitalLion #InTheDen #Podcast #GrowYourBrand #DigitalMarketing #Entrepreneur #printads #dopemarketing #mailmarketing #mailersLearn more about Dave Carroll and DOPE Marketing: https://www.dopemarketing.com/Keep up with Lance Bachmann: Facebook: https://www.facebook.com/Lancebachmanndigital/  Instagram: https://www.instagram.com/lancebachmann/ LinkedIn: https://www.linkedin.com/in/lancebachmann/ Twitter: https://twitter.com/Lancebachmann 

Sometimes, In The Den isn’t focused on how to make your business money, but to protect what you’ve built from the ground up.There’s a great deal at stake when it comes to cyber attacks on businesses of all kinds. A single successful attack can lead to the loss of crucial information, substantial monetary losses, and irreparable harm to one's reputation. A cyber attack can even destroy a company beyond repair in extreme situations. Today on In The Den, we have Scott Fcasni from SHOCK I.T. as our special guest. Scott is an expert in I.T. and will be discussing how to protect your company from the potentially disastrous effects of cyber crime. We'll talk about the most prevalent types of cyber attacks, the most interesting priorities you can do to protect your company, and what to do if you're already under attack.Every company needs to make cyber security a high priority and implement safeguards to keep their data and infrastructure safe. It's also important for organizations to have plans in place for how to react quickly in the event of an attack.Learn why a strategic partner like SHOCK I.T. is more valuable than ever, and get the insights you need to protect your business and your livelihood, this week in The Den.#SheHandlesIt #InTheDen #Podcast #cyberattacks #DigitalMarketing #Entrepreneur #ITsupport #networkprotection #dataprotection #cybersecurity

Most business owners in the home services industry seek out the most qualified candidates when filling open positions. How can you compete in today's highly competitive job market and still attract and retain top talent?This week, T.J. Butler, the Head of Talent & Culture at 1SEO Digital Agency, joins CJ Bachmann In The Den. T.J. keeps in close contact with many of our home service clients and has guided them through the competitive job market—assisting them with landing the perfect candidates for their businesses. We have a few quick tips for you:Building a pleasant workplace is a powerful tool for bringing talented people to your team. Promote open positions and make contact with qualified candidates by using social networking sites like LinkedIn—also be sure to share your current employee’s milestones on your social media.If you want to hire the best people for your company, you shouldn't worry about what's popular on mainstream news sources. Don't second-guess yourself when it comes to hiring; instead, do what feels right for you and your company.Take advantage of this week's podcast for some helpful guidance in overcoming your recruitment challenges. Make smart hires now to give your company a head start!#SheHandlesIt #InTheDen #Podcast #recruitment #DigitalMarketing #Entrepreneur #hiringtalent #hiringLearn more about T.J. Butler:LinkedIn: https://www.linkedin.com/in/tjbutlerKeep up with CJ Bachmann: Visit our website: https://shehandlesit.com/ Facebook: https://www.facebook.com/CJBachmann1SEO Instagram: https://www.instagram.com/cjbachmann/ Twitter: https://twitter.com/cjbachmann1seo 

We're demonstrating to business owners that ANY concept and strategy is better than none, because success inevitably follows action.This week on In The Den, we're talking about how to make millions in business—and our guest, Josh Skolnick, is somebody who knows a thing or two about making money: he's a self-made millionaire who's built several successful businesses from scratch. He's also a franchisor and investor, and he's here to share his best tips for making big money in business. Josh Skolnick, the founder of Horsepower Brands, is a franchising powerhouse. He owns 8 franchise brands and the vendors to support them— removing the triangular relationship of vendors, making his operation more efficient. He is constantly expanding his reach by growing his team and acquiring new brands. His ultimate goal? Build a large portfolio of companies that provide customers with everything they need under one roof. Skolnick's groundbreaking ideas in franchising are changing the game forever.We’re turning “Chucks in a truck to millionaires” this week on The Den, revealing actionable information for our listeners to give them what they need to build a business worth selling—for nine figures or more of course!#DigitalLion #InTheDen #Podcast #GrowYourBusiness #DigitalMarketing #Entrepreneur #GrowAFranchise #BusinessSecrets Learn more about Josh and Horsepower Brands:Website: https://horsepowerbrands.com/Keep up with Lance Bachmann: Facebook: https://www.facebook.com/Lancebachmanndigital/  Instagram: https://www.instagram.com/lancebachmann/ LinkedIn: https://www.linkedin.com/in/lancebachmann/ Twitter: https://twitter.com/Lancebachmann 

You won't find any trite "motivational business speaking" here; instead, you'll find practical advice from entrepreneurs who have already achieved the kind of success you seek in the home service industry.We have a groundbreaking episode coming in this week—because it’s live from the Vertical Track Conference! Lance Bachmann is joined by a stacked expert panel featuring:Tommy Mello, Founder of A-1 Garage Doors & Home Service ExpertTJ Hartnett, Founder of Flywheel CoachingBrent Buckley, business owner who produced over $60 million in residential HVAC sales over last 18 yearsVictor Rancour, 33-year-old businessman who, in just four years, has grown his HVAC startup from zero to $40 million in annual revenueHere’s your opportunity to hear firsthand the stories of some of the world's most accomplished home service business people and entrepreneurs, both triumphant and tragic. We discuss a wide variety of issues, fromTraining and development  How to get employees to buy into your visionScaling and managing debtTone and body language of your employees PPC and organic search engine optimizationImpacts of running multimillion dollar businesses and impacts on personal lifeAnd so much more!If you want to learn how to manage and scale your business, we’ve got you covered.Don’t waste anymore time. Tune into this once in a lifetime opportunity to get what you need to start making more money for your home service business. Forget $10 million in revenue—we’re here to help you get to $100!

Are you looking to build a roofing or solar business powerhouse? If so, then RoofCON is the conference for you! This is the #1 no pitch conference that will give you the insight you need to grow your roofing business.Your business can’t afford to miss this opportunity!RoofCON is set for Nov 6th-8th 2022 in Orlando, FL, and in order to get ready for the big event, CJ Bachmann is joined by Jenna Lawson, Director of Events at RoofCON and Roofing.com. Jenna goes into detail about why his roofing event is set to deliver an amazing experience for the over 5,000 attendees at this year’s show. In just three days, you’ll learn how to:✔️ Build Your Brand✔️ Multiply Revenue ✔️ Network With the Best in the Industry✔️ Level Up Your MarketingIf you’re ready to take the next step and start bringing in more revenue for your roofing or solar business, get your tickets to this year’s RoofCON and use code 1SEO10 at checkout for 10% off your ticket price!Learn more about Jenna Lawson and RoofCON:https://roofcon.com/ https://www.facebook.com/RoofCON2022/https://www.linkedin.com/company/roofconteam/https://youtube.com/channel/UCCa1EPPQFq8Y8LUwwaDZPNAKeep up with CJ Bachmann: Website: https://shehandlesit.com/ Facebook: https://www.facebook.com/CJBachmann1SEO Instagram: https://www.instagram.com/cjbachmann/ Twitter: https://twitter.com/cjbachmann1seo LinkedIn: https://www.linkedin.com/in/cjbachmann/ Click here to find In The Den Podcast on all of your favorite platforms like #Spotify and #ApplePodcasts: https://lionsden.buzzsprout.com/ #SheHandlesIt #InTheDen #RoofCON2022 #GrowYourBusiness #DigitalMarketing #RoofCON #MarketingForRoofers 

Have you picked your wildly important goal (W.I.G.)?Pick the one, and get it done!No matter what stage you're at in your business journey, there's always room to learn and grow by setting new goals and, with some hard work and dedication, achieving them. At the upcoming Service World Expo on October 18-21, 2022, you'll have the opportunity to attend workshops and seminars led by industry experts on a variety of topics, including marketing, processes, procedures, customer service, and more. You'll come away from the Expo with actionable items that you can implement immediately to help take your home service business to the next level. In addition to learning from the pros, you'll also have the opportunity to network with other home service business owners from all over the world. This is your chance to share best practices, discuss common challenges, and form relationships that could last a lifetime. And who knows - you might even walk away with a few new strategic partners. This week, Bernie sat down with Pete Danielson from ServiceNation to speak about their upcoming Service World Expo. This year's Expo is all about helping business owners in the service industry learn how to turn a profit, and I can't think of anyone better to talk about it than Pete. He's not only the VP of Market Development of Service Nation, but he's also a former service provider himself!#InTheDen #Podcast #GrowYourBusiness #DigitalMarketing #Entrepreneur #serviceworldexpo #homeservicemarketingFor Service World Expo tickets and info click here: https://www.serviceworldexpo.com/

The Clio Cloud Conference (October 10th - 11th 2022 in Nashville, TN) is an annual event that brings together some of the biggest names in law for three days of intense learning and networking—and don’t forget about all the FUN!If you're in the legal field and want to grow your business, this is one event you cannot afford to miss. You'll learn from the best of the best, gain critical insights into the latest trends, and have a chance to network with others in the profession—and sit in on presentations covering:Transformation and action Law firm marketingBusiness management Client Centered experiencesHands on workshops with tangible takeawaysThis week In The Den I’m joined by Nefra-Ann McDonald, Senior Manager of Strategic Engagement at Clio. Not only has she accomplished an incredible amount in her career leading engagement and outreach at Clio, she also lends some insightful advice to women in the professional space. Tune in this week to learn more about the law conference that will completely change your firm for the better! Wanna grow your firm? Register for the Clio Cloud Conference HERE and use code INTHEDEN for 30% off your admission! While you’re there, don't forget to check out 1SEO’s CFO and Founder, Jolin Bachmann, deliver her presentation: Marketing For Law Firms 101 on October 11th from 2:30 - 3:00pm!#DigitalLion #InTheDen #Podcast #GrowYourBrand #DigitalMarketing #Entrepreneur #cliocloudconference #cliocon #lawfirmmarketingLearn more about Nefra and Clio:Linkedin: https://www.linkedin.com/in/nefra-macdonaldhttps://www.linkedin.com/company/clio---cloud-based-legal-technology/Twitter:https://twitter.com/nefra_ann https://twitter.com/goclioKeep up with CJ Bachmann: Website: https://shehandlesit.com/ Facebook: https://www.facebook.com/CJBachmann1SEO Instagram: https://www.instagram.com/cjbachmann/ Twitter: https://twitter.com/cjbachmann1seo LinkedIn: https://www.linkedin.com/in/cjbachmann/ 

Could your business be making more money?The obvious answer is yes, so why aren’t you doing everything you can to make that happen?Get the tools you need to build a better business at this year's Vertical Track conference. You’ll have the opportunity to network with some of the most successful home service business owners in the world who will share their secrets for making over 100 million dollars. THE Home Service Expert Tommy Mello stopped by to share why his Vertical Track conference will be the one and only event you need to be a part of this year. This isn’t one big “sales pitch” of a conference—you’ll learn about the importance of culture in a successful business and how to attract, train, and retain top talent. Additionally, you’ll walk away with a detailed to-do list that will help you get your business on the fast track to success. If you were at Vertical Track this spring, you’ll know that you’ll come away with a ton of strategies you can implement to improve your business fast. Let’s get together and focus on what's important to YOUR home service business:How to refine and improve your ystems and processesHow to get better trucks/wraps/uniformsHow to market more effectivelyHow to provide better benefit packetsHow to focus on a mindset for growthHow to make great techniciansHow to create a captivating cultureAnd much MUCH more!We’re making more millionaires at this world changing event!Tune into this week’s episode and grab your tickets to this fall’s Vertical Track Conference: Here#DigitalLion #InTheDen #Podcast #GrowYourBrand #DigitalMarketing #Entrepreneur #VerticalTrack #TommyMell0Learn more about Tommy Mello:Website: https://homeserviceexpert.com/ Facebook: https://www.facebook.com/thomasmello/ Instagram:  @officialtommymelloTwitter: https://twitter.com/realtommymello Linkedin: https://www.linkedin.com/in/tommymello/ Keep up with Lance Bachmann: Facebook: https://www.facebook.com/Lancebachmanndigital/  Instagram: https://www.instagram.com/lancebachmann/ LinkedIn: https://www.linkedin.com/in/lancebachmann/ Twitter: https://twitter.com/Lancebachmann 

Teams are essential to the growth and success of our businesses. They help us provide support, generate new ideas, and hold us accountable. A successful team is one that is focused on its goals, communicates effectively, and works together towards a common goal.The Nexstar Super Meeting is a great opportunity for home service business owners to learn and build a network of like minded business professionals to support them on their journey to growth. This four-day event offers educational seminars, networking opportunities, and the chance to meet with other like-minded individuals. Attendees will leave the Nexstar Super Meeting with a better understanding of how to build and grow successful home service businesses.Dave Boduch, Nexstar Master Trainer, joins us in The Den to give you everything you need to know before this year's Nexstar Super Meeting. Dave is a wealth of knowledge when it comes to all things home service, and we're excited to have him give you four actionable keys to this year's conference.Are you coming to this year’s conference? As a Nexstar Strategic Partner, we're offering exclusive strategy sessions with Bernie and Jill, our leading experts in digital marketing for home service businesses. During this meeting, we’ll discuss your specific goals and provide you with personalized recommendations on how best to use our marketing platform to grow your business! Sign up for your session here: https://1seo.com/nexstar-super-meeting-9-21-2022/ #SharkBytes #InTheDen #Podcast #GrowYourBusiness #DigitalMarketing #Entrepreneur #Nexstar #NexstarSuperMeetingLearn more about Dave Boduch:LinkedIn: https://www.linkedin.com/in/dave-boduch-b397654Keep up with Bill Rossell: Facebook: https://www.facebook.com/bill.rossell.3 LinkedIn: https://www.linkedin.com/in/billrossell/