This week, Chandler, Lauren, and guest Jackson dive into the 7-step sales pipeline, how to handle tough client objections, and the tools that make closing deals easier. We also chat spring music drops, wild weather, AI-generated images, and Nintendo Switch 2 rumors. Plus: real sales scenarios, DLM service spotlights, and a listener Q&A!

It’s time for the Limies! In this special awards show episode of The Limelight Podcast, Chandler, Lauren, and Julia hand out honors to the standout moments, trends, and personalities that shaped the world of influencer marketing this year. From viral campaigns to unexpected collabs, the hosts reflect on what made waves—and why it mattered. Tune in for sharp insights and plenty of behind-the-scenes takes from the industry.

In this episode of the Limelight Podcast, manager Julia returns to join hosts Chandler and Lauren as they dive deep into the world of influencer marketing and explore various aspects of influencer collaborations and brand strategies. The podcast breaks down notable influencer marketing campaigns, analyzing their effectiveness and impact, while debunking common misconceptions.

In this special episode of The Limelight Podcast, marketing specialists Allie, Reilly, and Sara compete in a fun game of "SEO-pardy," our SEO and marketing game show!

In this episode of the Limelight Podcast, designer Kenna joins hosts Chandler and Lauren to explore the impacts of design choices on marketing effectiveness. They examine emotions associated with specific colors and their use by popular brands, evaluate recent rebranding efforts of well-known companies and discuss appropriate file types for various business scenarios. This informative and engaging podcast offers valuable insights for marketers, designers, and business owners on leveraging design in branding strategies.

In this episode of the Limelight Podcast, paid ads specialist Sam joins hosts Chandler and Lauren to explain the basics of paid advertising. They discuss the various types of Google ads and their purposes and the different platforms to run social media ads.

In this episode of the Limelight Podcast, senior SEO specialist Devin joins hosts Chandler and Lauren to cover essential SEO strategies for 2025, including embracing AI, optimizing for Google Maps, and reputation management. They also discuss outdated practices to avoid, such as ignoring mobile optimization and using low-quality backlinks This episode combines expert knowledge, practical examples, and interactive segments to provide listeners with a comprehensive understanding of current SEO best practices and trends for 2025.

In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer welcome their Chief Strategy Officer, Ryan, to debunk common SEO myths. They tackle whether SEO is a one-time task, the importance of keyword variation, and if more content means better SEO. Ryan addresses the impact of social media on SEO rankings, the relevance of local SEO for all businesses, and the interplay between paid search and SEO. They also discuss AI's role in SEO and Ryan's top advice for small business owners. Tune in for expert insights on the hottest SEO topics.

In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer explore the world of influencer marketing, starting with a "Lemon & Lime" segment discussing celebrity cancellations. They define influencers, categorize them into micro, macro, and celebrity influencers, and discuss their impact on consumer behavior. The episode highlights the importance of aligning brand values with influencer content, tools for identifying the right influencers, and the pros and cons of working with micro and macro-influencers. Additionally, they provide insights into creating effective influencer campaigns, measuring success, and overcoming common challenges in influencer marketing.

In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer delve into the critical topic of review management, starting with a "Lemon & Lime" segment discussing celebrity cancellations and their impact on brands. They explore the importance of online reviews, how they influence consumer perception, and their significant role in SEO and local search rankings. The episode provides practical strategies for monitoring and responding to reviews, turning negative feedback into opportunities, and leveraging platforms like Google My Business, Yelp, and Facebook to enhance business reputation and success. Tune in for essential tips on managing your online reputation effectively.