Apex Creative Agency turns over £1.1 million and made £118,000 profit last year. Their accountant told them that was fine. In this episode Ian works through their numbers live across four sessions — a costs audit, margins and pricing review, churn and retention analysis, and average order value mapping — and identifies £138,632 of additional profit available to the business. No new clients required. No redundancies. Just a proper look at what the numbers were already saying. What gets found: ...