So much of modern day marketing is about expanding brand reach and boosting sales. While these are powerful measurables in business, what kind of difference could be made if marketing was centered around people and relationships? In this episode Alex speaks with Scott Robertson who transferred 30 years of marketing experince into his own marketing agency RobertsonComm that is centered around just this. Scott Robertson calls this idea “higher level marketing” and he breaks these ideas down further in his best selling book “Just Stop It.” This shift in mindset has not only empowered his clients see massive results in their companies, but enhanced his own abilities as a leader. 1:10 - Who is Scott Robertson 5:18 - Branding and Higher Level Marking 9:50 - The four pillars of higher level marketing: story telling, building relationship, empathy, trust 15:40 - Building people centered marketing 19:30 - How do you communicate to your customers that you care about them? 26:30 - Higher level marking is about identifying client problems and working to make their lives better Connect with Scott Robertson: https://www.robertsoncomm.com/ https://www.linkedin.com/in/wscottrobertson https://www.amazon.com/Just-Stop-Survival-Marketing-Misgivings/dp/B0B7QC5CDT/ref=sr_1_1?crid=1K5G9JAU2RX0Y&keywords=just+stop+it+scott+robertson&qid=1688046626&sprefix=just+stop+it+scott+robertson%2Caps%2C155&sr=8-1

If there is one thing that remains consistent in life it is change. Every new change comes with its unique challenges but fear, uncertainty, and anxiety do not need to be among them. In this episode, Alex speaks with international speaker, author, coach, and podcaster Kevin McNulty. Kevin began his career in the United States Air Force advising military commanders on human relationships within their organizations. After a 20 year career, he left the military with the goal of implementing these ideas within his own company, Humadyn. In navigating his own transitions, Kevin McNulty wrote his book “The Gap Between Two Worlds” to help people lead themselves through difficult transition.  1:00 - Who is Kevin McNulty 5:00 - Kevin McNulty’s path out of the military and into his private career Dealing with depression, anxiety, and a massive transition 9:50 - Understanding the Gap Between Two worlds Navigating seasons of transitions 12:00 - Transitions are inevitable - what are the first steps in recognizing/navigating a transitionary period? 16:00 - Embracing uncertainty within a transition - the “Foggy Zone” 20:30 - Understanding transitions as “Seasons of Life” with a beginning and an end “Either you shape your future or your future will shape you” - Kevin McNulty 26:30 - The most important step for anyone entering a transition, ESPECIALLY out of college Connect with Kevin McNulty https://www.kevinmcnultyspeaks.com/ https://www.amazon.com/The-Gap-Between-Two-Worlds/dp/0985696222#customerReviews

When is the last time you thought about your dream? Not in your sleep - but one that inspired you, made you excited for the future, and gave you something to work hard for. In this episode, Alex spoke with entrepreneur and co founder of Axiom Wealth Solutions Katie Bargetto about what it means to dream in your career. 1:45 - Who is Katie Bargetto? 3:30 - What lead Katie to change her career path and pursue the entrepreneurial journey? 8:45 -  Why is it so important to have your end goal in mind when building a career? Learn to dream again to uncover what it is you really want 11:00 - What prevents people from dreaming in their careers? 14:20 - Breaking down your dream into the next important step 22:00 - Developing a personal vision plan Implement the dream into the process instead of the dream serving as the end result Connect with Katie below! https://www.axiomwealthsolutions.com/ https://www.youtube.com/channel/UCGEu5EL85Z1M_iPbhR2gBzQ [email protected]

“Whether you think you can or can’t, you are right” - Henry Ford. This idea goes so much deeper than just a “can do” attitude. In this week’s episode of The Leader’s Guide Podcast, I learned that your beliefs are so powerful that they can make an impact at a cellular level. I was joined by Author, Speaker, Business Coach, and Medical Intuitive Sherry Anshara who, 30 years ago, developed a belief that literally saved her life. Now, she uses the power of beliefs to help people with their own accelerated healing and to create a life of abundance. 1:05 - Who is Sherry Anshara? 6:30 - What sparked Sherry’s journey to understand our belief systems? 9:50 - What is cellular memory? 13:00 - How you belief systems begin to develop Understanding the origins of our belief systems 18:45 - How can we begin to recognize the belief systems that help/harm us? 21:45 - What are the practical applications to recognizing your belief systems? “Fear is the lack of correct information”

Learning to manage our time is probably one of the most important skills that we can develop as people. And it is more than having a calendar or learning to time block. In this episode, Alex interviews Al Loveland who an expert in helping people enhance their productivity. After working for 15 years at Major bank, Mr. Albert Loveland learned that he had a passion for consulting and helping people properly invest time into their businesses and careers. He took that passion and started his company Strabo were he empowers  entrepreneurs, small business owners, and nonprofits. 3:30 - Why is it so important to find a work life balance and be conscious about the other aspects of your life 8:00 - Time investment, the key to maximizing your time and how it is different from time management The Art of Becoming through your time 12:30 - Begin with the end in mind, know who you want to become so you know how to spend your time 15:50 - When you know who you want to become, what are the next steps in better investing your time? 19:30 - Discipline is about choosing what you want most over what you want now 23:20 - How would your 20 year old self’s goals shifted if you started with the being Connect with Albert Loveland https://www.linkedin.com/in/albertlovealnd/

Have you ever caught yourself mentally drifting at school or work? How about taking 2 hours to do something that should only take 20 minutes? In this episode, Alex spoke with Focus Coach Tina Kramer who is an expert in just this, Focus! After spending a career teaching in international schools, she learned that the key to focus is understanding yourself as a perceptual learner. Now, she teaches focus to individuals all over the world and is filling in this gap in both educational and corporate spaces. Here is what we learn:  0:45 - How did international teaching pave a path for Tina Kramer? 2:00 - What is perceptual learning? 6:40 - What are the gifts and the challenges of a perceptual learner? 9:00 - When you recognize that you struggle with focus, how can you start strengthening that skill/muscle? 13:00 - Understanding the relationship between seeing the pictures in your head and their organization 16:00 - The disconnect in sequential thinking and how it affects your focus 23:00 - Tina Kramer’s innovative sound device that combats spatial thinking and enhances focus Connect with Tina Kramer: www.simplelearningedu.com

So often, the things that served as our biggest obstacle turn out to be our greatest asset. After immigrating from the Philippines and studying at the Univeristy of California Los Angeles (UCLA), Karen Mendoza developed a passion for eSports and established  her presence as a leader at Nintendo. Now, she serves as the Vice President of Sales at D-Box Technologies Inc. 1:03 - Who is Karen Mendoza? 5:30 - What kind of impact is D-box and haptic technology having in the tech industry? 10:30 - How has the video game industry shifted over Karen’s career? 16:00 - Impact of diversity in the eSports industry 17:30 - Karen’s drive to serve as a representation for women and immigrants in eSports 20:30 - How did you find the confidence in yourself and your personal differences as a leader?

Whether you realize it or not, you are constantly communicating information about yourself to other people. When there is intention behind it, this can be seen as your personal brand. In this episode, Antoinette Logan shares with Alex what it means to build a personal brand and how you can start uncovering yours. Ms. Logan began her career in cosmetology, shifted into financial services, and has since built a massive career in media branding and marketing. She has worked in radio, news, reality tv, produced her own tv show, and most recently, started her own marketing agency called “The AIM Agency”, a non profit for domestic abuse, and is in the process of releasing her new book. 1:00 - Who is Ms. Antoinette Logan? 2:40 - What is a brand has it relates to you? 4:00 - Why is it important to recognize the idea of a personal brand? 8:30 - What questions can you ask yourself to start uncovering your personal brand? 13:00 - Aligning your brand with your personal goals 16:00 - When you learn what you brand is, how do you begin communicating it to other people? 18:00 - What skills did Ms. Antoinette Logan develop to spread her brand around the world? @askmslogan https://linktr.ee/askmslogan

When was the last time that you experienced something that felt like a major setback? How did you respond and how is your life different now as a result? In this episode, Alex sits down with published author, blogger, and aspiring mental health coach Kellina Powell. When she was a child, Kellina experienced an ear infection that left her without her hearing. Now, has an inspiring mission to serve as an advocate for the deaf community to create a more accessible and patient world! 0:35 - Who is Kellina Powell aka @deafqueenboss 2:30 - How Kellina turned being hard of hearing into her mission 8:30 - Developing patience within your communication, how to communicate with people who face challenges in their communication 11:30 - How do you push yourself to be in uncomfortable situations and be patient with the results? 16:15 - What do you want the people who are facing challenges to know? 21:00 - What drives you to be a mental health advocate in the deaf community? kellinaempowerment.com @deafqueenboss

When it comes to your work, what do you want to be known for? Is it a skill you have, people you worked with,  the way you showed up? Knowing this is one of the first steps to knowing your Niche. In this episode, Alex talks with Marlita Hill who is the best selling author of “Nail Your Niche.” Whether you are an employee or a business owner, knowing how you show up better than everyone else is essential! 0:40 - Who is Marlita Hill? 1:40 - What is a Niche and why is it important to know yours? 5:00 - Questions you can ask yourself to discover your Niche 8:50 - At its core, a niche should be about who you want to serve and who you want to be in your work. How does this idea apply outside of entrepreneurship? 16:00 - A niche bridges the gap between what you have and what they need 18:30 - How do you develop the courage to step into your niche? http://new.marlitahill.com/nail-that-niche/ @thenichenailer