In today's episode, you'll learn what products to pitch to National, Local and Regional magazines this month. If you have an ecommerce brand, make sure to subscribe to the podcast so you can get the latest PR tips and publicity strategies. === Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves. As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit http://www.launchgrowjoy.com/bench. === Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" http://www.launchgrowjoy.com/training --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

In today's episode, you'll learn about setting realistic expectations when it comes to your PR efforts. === Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves. As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit http://www.launchgrowjoy.com/bench. === Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" http://www.launchgrowjoy.com/training --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

In today's episode, you'll learn about the role that affiliate marketing plays in PR and Publicity at the current time. Here's a link to the article on "How to start an affiliate program for your e-commerce store" === Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves. As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit http://www.launchgrowjoy.com/bench. === Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" http://www.launchgrowjoy.com/training --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

In today's episode, you'll learn what products to pitch to National, Local and Regional magazines this month. If you have an ecommerce brand, make sure to subscribe to the podcast so you can get the latest PR tips and publicity strategies.  === Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves. As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit http://www.launchgrowjoy.com/bench. === Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" http://www.launchgrowjoy.com/training --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Welcome back to another season of The Launch Grow Joy Show. This season, you'll hear about Holiday gift guides, how to pitch your products to the media, as well as some new developments in the PR world. Make sure to subscribe so you don't miss an episode! === Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves. As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit http://www.launchgrowjoy.com/bench. === Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" http://www.launchgrowjoy.com/training --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

October might seem like an unlikely time to think about Spring, but did you know that magazine editors start looking for products for their March issues in October? By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME! Sounds easy enough, doesn’t it? I know this can seem daunting, so I decided to launch a new blog series called “What magazine editors are looking for this month.” At the beginning of each month, I’ll post a guide to what types of products magazine editors are looking for that month. My goal is to make getting your products featured in magazines as easy for you as possible! As you know, magazines start looking for products 3 – 6 months in advance, so you have to plan accordingly. What types of products are magazine editors looking for in October? There are two types of magazines that you may want to consider pitching your products to: NATIONAL magazines and REGIONAL/LOCAL magazines. In October, NATIONAL magazines are working on their March issue. Here are the types of products they typically cover in March: Spring fashion – includes any new Spring collection launches, as well as new products for spring Spring break – includes products that can be used during Spring break (beauty, accessories, fashion), as well as travel ideas Spring shopping guides – includes clothing and apparel, beauty products, home and home decor, lifestyle products In October, REGIONAL/LOCAL magazines are working on their December issue. Here are the types of products they typically cover in December: Holiday entertaining – anything that is related to home decor, gifts, food, party outfits and dressed… Holiday gifts – almost every s are themed, including Gifts Under $20, Gifts Under $50, Eco-friendly gifts, Luxury Gifts, Gifts for Mom/Dad/Baby/Teacher/The person who has everything, Gifts for the Hostess, Gifts that Give Back, stocking stuffers, last-minute gifts, healthy gifts, American-made gifts Cold weather products – this includes beauty products, cold weather gear, and fashion, outdoor products to keep you warm… Winter getaways and travel – includes clothing, gear, accessories, luggage, outdoor products Your pitch plan for October might look something like this: Week 1 – pitch national magazines for March Week 2 – pitch regional/local magazines for December Week 3 – follow up with national magazines Week 4 – follow up with regional/local magazines If you are not yet a member of Media Leads, make sure to sign up so you can see all of these opportunities directly. With Media Leads, you’ll know exactly who to pitch, what to pitch and when to pitch it for maximum results! And if you haven’t yet attended my free training, “Five steps to rapidly increase your eCommerce sales with publicity,” you can reserve your spot here. --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

September might seem like an unlikely time to think about Valentine's Day, but did you know that magazine editors start looking for products for their February issues in September? By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME! Sounds easy enough, doesn't it? At the beginning of each month, I'll post a guide to what types of products magazine editors are looking for that month. My goal is to make getting your products featured in magazines as easy for you as possible! As you know, magazines start looking for products 3 - 6 months in advance, so you have to plan accordingly. What types of products are magazine editors looking for in September? There are two types of magazines that you may want to consider pitching your products to: NATIONAL magazines and REGIONAL/LOCAL magazines. In September, NATIONAL magazines are working on their February issue. Here are the types of products they typically cover in February: Valentine's Day- includes gifts for your significant other (in both men's and women's publications, as well as lifestyle magazines) Chocolate and sweets - includes new chocolate product launches, organic and natural chocolate, vegan and gluten-free, etc. "Red" and products related to love - includes clothing and apparel, beauty products and lifestyle products In September, REGIONAL/LOCAL magazines are working on their November issue. Here are the types of products they typically cover in November: Thanksgiving - anything that is related to home decor, gifts, food... Holiday entertaining - since the holidays are right around the corner, any products that are related to December holidays are also covered in their November issue Holiday gifts - some magazines will have a November gift guide (in addition to their December one), so any products that make a great gift for the holidays are a good fit for this issue Cold weather products - this includes beauty products, cold weather gear and fashion, outdoor products to keep you warm... Your pitch plan for September might look something like this: Week 1 - pitch national magazines for February Week 2 - pitch regional/local magazines for November Week 3 - follow up with national magazines Week 4 - follow up with regional/local magazines If you are not yet a member of Media Leads, make sure to sign up so you can see all of these opportunities directly. With Media Leads, you'll know exactly who to pitch, what to pitch and when to pitch it for maximum results! And if you haven't yet attended my free training, "Five steps to rapidly increase your eCommerce sales with publicity," you can reserve your spot here. --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Do you want to get your products in magazines’ holiday gift guides? I know it may seem a little early to think about your products as a holiday gift, but June, July, and August are the months when most national magazines plan their holiday gift guides. You’ll want your products to be a part of these holiday gift guides because it can mean a lot of sales over the holiday for your business. It can also increase your credibility among other journalists and media, as well as increase awareness of your brand among your target customers. Here are some simple-yet-effective steps for getting holiday press for your products: Determine what type of gift your product is Here are some examples: gifts for the animal lover green gifts gifts that give back splurge-worthy holiday gifts gifts for geeks gifts for the person who has everything last-minute gifts (if you offer gift certificates on your website, your products fall into this category) gifts for foodies gifts for baby’s first Christmas/Hannukah gifts for health and wellness gurus gifts for the outdoor enthusiast gifts for the pragmatist gifts for the fashionista etc… Find the most appropriate magazines for your products Browse the magazine racks at your favorite bookstore or searching online. And don’t forget to think outside the box. If you are selling all natural bath and beauty products, for example, the most obvious magazines would be Women’s Interests, Lifestyle, Health/Beauty and Fitness. But you can also contact magazines that cover eco-friendly topics, travel magazines, airline magazines and hotels/spas magazines. You can join Media Leads to find out which magazines are looking for holiday gift guide products. --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

July might seem like an unlikely time to think about the upcoming December holidays, but did you know that magazine editors start looking for products for their December issues in July? By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME! Sounds easy enough, doesn't it? I know this seems like an easy concept, but it can be daunting, so I decided to launch a new blog series called "What magazine editors are looking for this month." At the beginning of each month, I'll post a guide to what types of products magazine editors are looking for that month. My goal is to make getting your products featured in magazines as easy for you as possible! As you know, magazines start looking for products 3 - 6 months in advance, so you have to plan accordingly. What types of products are magazine editors looking for in July? There are two types of magazines that you may want to consider pitching your products to NATIONAL magazines and REGIONAL/LOCAL magazines. In July, NATIONAL magazines are working on their DECEMBER issue. Here are the types of products they typically cover in December: Holiday entertaining - anything that is related to home decor, gifts, food, party outfits and dressed... Holiday gifts - almost every s are themed, including Gifts Under $20, Gifts Under $50, Eco-friendly gifts, Luxury Gifts, Gifts for Mom/Dad/Baby/Teacher/The person who has everything, Gifts for the Hostess, Gifts that Give Back, stocking stuffers, last-minute gifts, healthy gifts, American-made gifts Cold weather products - this includes beauty products, cold weather gear and fashion, outdoor products to keep you warm... Winter getaways and travel - includes clothing, gear, accessories, luggage, outdoor products In July, REGIONAL/LOCAL magazines are working on their SEPTEMBER issue. Here are the types of products they typically cover in September: Back to school - includes clothing, school supplies, beauty products, products for teachers, lunch/meal planning, food, back to school essentials, shoes, products for morning routines Denim guide - big focus on clothing made from denim Fall fashion - clothing and accessories for the cooler weather, clothing that transitions from summer to fall, new products for fall Fall accessories - scarves, cold weather accessories, jewelry Your pitch plan for July might look something like this: Week 1 - pitch national magazines for December Week 2 - pitch regional/local magazines for September Week 3 - follow up with national magazines Week 4 - follow up with regional/local magazines If you are not yet a member of Media Leads, make sure to sign up so you can see all of these opportunities directly. With Media Leads, you'll know exactly who to pitch, what to pitch, and when to pitch it for maximum results! And if you haven't yet attended my free training, "Five steps to rapidly increase your eCommerce sales with publicity," you can reserve your spot here. --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Hello friends, welcome back to the podcast. I took a looooong break from the podcast, but I am back and I wanted to record a quick intro to let you know what you can expect from the podcast moving forward. Make sure to subscribe to the podcast and also to the Launch Grow Joy email list so you'll be the first to know when a new episode launches.  http://www.launchgrowjoy.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support