In this episode of the KPI Cafe, we offer up our second-ever VIP Spotlight episode that features "General Motors Jeff" of Prouse Chevrolet. You have an opportunity to learn about a fellow automotive professional who has built a YouTube channel that boasts (at this point) 20,000 subscribers and more than 5,000,000 views. In addition to learning about Jeff, you get to learn from Jeff. He offers up insights, best practice, and more on creating video content for your YouTube channel, which can honestly be applied to video content you create for yourself on most social media platforms. Here's what you can expect:Jeff Before He Was "GM Jeff"

YamahaLearning Industry/Product"Let's Do Some Videos"2018 Chevrolet Traverse"Put Yourself Out There More"Facebook to YouTubeWhy Pivot from Power Sports Retail to Car Retail?

Truck/TowFinancialPassion"I'm Canadian! I Have to be a Hockey Fan!"

Building Product Knowledge Comfort

A Lot of TrainingYears Committed"I'm New Here"Aligning Needs w/ Product/ServiceHow Did Jeff Get Buy-In for His Evolving Role?

Dealership Operational KnowledgeActual LeadsWhat Was Catalyst That Sold Dealer Principal?

Not Just One ThingOwn AnalyticsIs There a Set Evolution of "General Motors Jeff"?

So Many VariablesUnderstanding Evolution of Automotive RetailContextualizing Jeff's Role

Relational, Not TransactionalBeing Conscious of EverythingDeliberate / IntentionalDealer's Own ResourcesPivot to Jeff's YouTube Content

Almost 20k Subscribers5,000,000 ViewsProvide ValueTips for Starting Your Own Video Content

ConsistencyAuthenticityQuestions Asked DealershipCadenceBest Practices for Video Creation Strategy

Say and DeliverBe DynamicHookVariancesTime Investment from Conception to Posting

Chevy Silverado EV ExampleEditing/Post-ProductionRecommended Tools

Expectation Setting for Leads

What Motivates Jeff Hunter?

Following "General Motors Jeff" Content