Show notes
With a market penetration of just, approximately, 30%, there is plenty of room to grow the service-side of your dealership. In this episode of the KPI Cafe, Herb Anderson joins host Dane Saville to talk about the tactics and strategy of your your fixed operations, diving into specific actionable takeaways that you can analyze for your dealership to help challenge your internal marketing team or marketing partner by asking the right questions while equipped with the right knowledge.Here's what you can expect:3:40 Lessons Learned About the Importance of Service Marketing?Differentiators are now common practiceEducating/Re-Educating ConsumerBeing More Purposeful 7:20 Tactics and Strategies to Build Relevancy for ServiceSpeak to the customerTransparencyCohesive websiteGoogle My BusinessMore than incentive-based11:57 Importance of Breaking Out GMB ListingsInformationPlanned vs. EmergencyProper Routing14:02 Content for GMB ListingsAlignment across channels16:25 Is Paid Search Channel for Service Marketing?CoverageUnderstand Your Performance19:34 Still Room for Social Media?OmnichannelConsistency22:20 Other Methods to Promote ServiceYouTubeBe the Resource26:20 Dealer Talk Podcast
