Show notes
You know that more people are shopping online. You know that the majority of the purchase process has shifted online (at least for most industries). So why are there still website providers for retail automotive who are not championing today's consumer behaviors? You need to ensure that you offer a frictionless experience across your site for both sales and service. 321 Ignition's CEO Lyamen Savy joins host Dane Saville to offer insights about issues you may be having with your current website provider, tips on how to ensure that your website is truly mobile-first, actionable items to make immediate improvements, and much more. If you want some perspective on whether or not your website is working -- like, really working -- for you, today's episode is for you.Here is what you can expect:4:39 1986 Pontiac Sunbird Story6:26 Lyamen's Automotive Origin Story9:51 Tech Legacy Issue Among Automotive Website ProvidersStockholder ObstacleJack of All Trades, Master of None12:07 What Have Automotive Website Providers Been Getting Wrong?Mobile-First13:44 What Does It Mean to be Mobile-First?Mobile Native FeaturesLess is More15:15 How Do You Orient a Website to Mobile-First?Importance of Graphics (html5)Placement17:15 What Demonstrates 321 Ignition Works Better for the Dealer?VisualizingCompare to EcommerceCalls-to-Action Overload20:15 Process for Working with 321 IgnitionDealer BackendBalance of Customization and TemplatizationExpertise Not Found in Dealership24:01 Immediate Website Improvements Dealers Can MakeAnxiety ElementsValue PropositionsFriction Elements28:14 321 Ignition the First to Offer...29:16 What Does It Mean to be "Dealer-First"?TransparencyFees and StrategyLyamen's Example of Shady Practices33:51 What Excites Lyamen Most About 202135:14 Contacting Lyamen Savy / 321 Ignition
