Show notes
In this episode of the KPI Cafe, Reunion's Director of SEO Chelsea Nodine and Local SEO Specialist Brian Brockman join us to talk about all things Google My Business. This piece of your SEO is a crux to the strategy for being found from non-branded searches, offering up separate listings for the different operations within your dealership. From setup to content to common issues with GMB, this episode covers a large swath of what you need to know in order to ensure your visibility in search. Here's what you can expect: 2:40 Brian Brockman and Chelsea Nodine's Reunion Roles3:30 What Suggests GMB Is So ImportantTraffic DriverConversion: Phone Calls, Directions4:34 Why Should Dealers Separate Listings?Dealer and Customer WinsKeywordsCitationsRelevance6:23 How Many Categories Can Dealers Use?Needs to be an Entity in the DealershipBe Wary of Dilution8:43 How to Create Relevant Visibility of Your GMBKeyword ListingCategories and Secondary CategoriesBusiness Description10:32 What Content is Good for GMB?Products/ServicesImagesGMB PostsQ&A12:42 Common Issues with Dealer GMBsAttributesQ&AExisting Unclaimed ListingsMistaken Categories15:50 Clarifying "Attributes"17:10 Building a Keyword List18:23 Local Map Pack Rank Factors19:28 Answering Q&A 20:35 Concluding Thoughts
