Show notes
In this episode of the KPI Cafe, Stephanie Singletary of Covideo and Steve Roessler of Drive Centric offer up their insights on leveraging video. Whether you're just considering integrating video into your sales and service strategies or have already begun using it, there's definitely value here for you: getting more buy-in to have more people adopt video, the balance of canned versus truly personalized videos, where to start, which have the greatest impact, using it for service customers, ideal video length, and so much more. Here's what you can expect:3:37 Stephanie Singletary’s Automotive Origin Story4:43 Steve Roessler's Automotive Origin Story6:18 Dealer Apprehensions to Fully Adopting VideoResistanceUncomfortability“Hollywood”9:50 Balance of Canned vs. Personalized VideoVariablesSituationalAwareness14:30 Other Means of Personalizing16:00 Secret Shopping ExampleBest Practice with TextingPhone Security18:10 Where is Best to Start Video Strategy?Early AdoptersCognizant of ProcessPlan, Plot, and ExecuteMetric SamplesDealership Accountability22:15 Video Types with the Most Impact for Salespeople24:10 Video Types with the Most Impact for Fixed Ops27:00 Other Opportunities to Engage Members Across DealershipUbiquityHow Video Makes Customers Feel30:24 Results from Leveraging Video for Service32:43 Rental Example33:44 Managing Any Disconnect Between Video Vendor and Dealer38:45 Parameters for Video Length41:34 Reaching out to Stephanie and Steve
