The Know Like Trust Podcast
The Know Like Trust Podcast
Betti Russo & Christine George
Betti and Christine are big believers that when your clients know, like, and trust you, something magical happens. You become the authority in your niche; you attract like-minded people, your business thrives, and most importantly, you feel great because you've helped people and built valuable relationships along the way. As social media marketing junkies, real estate professionals, and women with a combined 60 years of business experience, we've met some of the most incredible people in the real estate and social media marketing space. In this podcast, we'll share our experiences, tools, and tips, and those of our expert guests on how to live, work and thrive with a Know, Like, Trust mentality.
REPLAY - Betti's Biggest Takeaways from Social Media Marketing World
Today we're replaying one of your favorites and ours too!   In March, the Social Media Examiner hosts its annual Social Media Marketing World Conference. This year Betti attended virtually and came out bursting with excitement about all the new things she learned about social media and how to use it in your business. Grab your notebook, pen, or favorite online note-taker and tune in to discover her biggest takeaways.   For more information about The Social Media Examiner and Social Media Marketing World, visit their website.
Jun 30, 2022
33 min
Real Estate by Relationship with Barb Betts
Barb Betts is a successful REALTOR®, Broker, and CEO (she and her husband own the RECollective in Long Beach, CA). She's also an Educator, Speaker, and Trainer with a passion for all things Real Estate.   In this episode, Barb shares how she got into real estate, her strategies to build and grow her business, and how her approach has shifted with the onset of social media.   She talks about her newest venture, Real Estate by Relationship, and how it's helping real estate professionals around the country prosper.   Barb's three biggest takeaways: The real estate business will always be about relationships. Find what works for you, implement it consistently, and it will always work. Believe in yourself. "I wish I had believed in myself a long time ago." Act as if....Barb says if you want something, act as if you already have it.   Learn more about Barb here: https://www.barbbetts.com/ Follow her on Instagram: https://www.instagram.com/barbbetts/ Follow her on Facebook: https://www.facebook.com/barbmbetts
Jun 16, 2022
44 min
REPLAY - Escue Real Estate Grows, Up with Zinnia
Today we're replaying one of our most popular episodes with Linda O'Koniewski and Lisa Escue. In this episode, we talked with Linda O' about her new venture, Zinnia, a new concept in the real estate space that delivers an all-in-one growth platform to teams and small brokerages. Lisa Escue, a top real estate agent in Trophy Club, TX, and her husband, Mark, took a leap of faith to become Zinnia's first client when they launched their new brokerage, Escue Real Estate. For more information about Zinnia, visit, growwithzinnia.com For more information about Escue Real Estate, visit, escuerealestate.com
Jun 2, 2022
50 min
Being Intentional Together with Molly McKinley
What started as a childhood dream became a reality for Molly McKinley. In this episode, Molly talks about her path to launching her new company, Intentional Together, how all her endeavors interconnect to form her new endeavor, and how having an intentional approach to business changes everything.   Molly's top take-aways: Trust the divine timing. You're exactly where you should be. Develop, hone, and trust your intuition. Align with nature. For more information visit, intentionaltogether.com Grab a copy of Molly's book here.
May 19, 2022
41 min
Practicing Real Estate Safety with Carl Carter
Carl Carter is the son of Beverly Carter, a real estate broker in North Little Rock, Arkansas, who, in 2014, was kidnapped and murdered while showing a home. Her murder sparked a national conversation about REALTOR safety within the industry. Since her death, Carl Carter founded the Beverly Carter Foundation and has spoken to thousands of real estate agents across the U.S. about the importance of REALTOR safety. As the Spring market heats up, Carl talks about his mother's tragic death and how it could have been avoided.
May 5, 2022
41 min
Bravery and Storytelling with Valerie Garcia
Valerie Garcia believes that bravery and storytelling can change the way we do business. In this chat Val, shares why she's so passionate about storytelling, how to get started and how it can give you a competitive advantage in your business.  
Apr 21, 2022
37 min
Heart-Powered Sales with Robin Treasure
Robin Treasure believes that you have the power to achieve more success when you cultivate emotional intelligence with intuition.   In this chat, she showed us how following your heart could help you achieve the success and the life you desire and deserve. Robin shares how she discovered the Heart-Powered Sales Method, what it means to be heart-powered, and how to use it as a competitive advantage.
Apr 7, 2022
33 min
Betti's Biggest Takeaways from Social Media Marketing World
In March, the Social Media Examiner hosts its annual Social Media Marketing World Conference. This year Betti attended virtually and came out bursting with excitement about all the new things she learned about social media and how to use it in your business. Grab your notebook, pen, or favorite online note-taker and tune in to discover her biggest takeaways.
Mar 24, 2022
32 min
22. How to Build Your Personal Brand on Social with Chelsea Peitz
Chelsea Peitz is a social media guru and Instagram QUEEN! Her goal is to make social media UNCOMPLICATED for real estate professionals by teaching us HOW to use social media to build a powerful personal brand. Chelsea gave us three strategies for building your personal brand on social: 1.  Always give your perspective, advice, or opinion. Anyone can share market data, but only you can relay your point of view. 2.  Tell me you're in the business without telling me you're in the business (think product placement). Your brand extends beyond selling homes. 3.  Go to your profile. In one second, can someone describe who you are and what you're about? If not, start incorporating more of yourself. Take a listen to this fun, feisty, and informative conversation. Make sure to follow Chelsea on Instagram and visit her website https://chelseapeitz.com/
Mar 10, 2022
44 min
Ep. 21 - Ask Us Anything!  with Betti and Christine
It's amazing how quickly 30 minutes roll when talking about things you love. In this episode, Betti and Christine answered the questions they ALWAYS get from clients.   Here are some of the questions we tackled, How do I time-block? How do I set goals, and why are they important? How should I allocate my commissions, and how much should I allot for marketing? Is print dead or alive? How should I level my listing? What is the best way to brand myself? Should I hire a social media agency to do my social media for me? For more information about Escue Real Estate, click here! Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!
Feb 24, 2022
39 min
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