$300 in ad spend led to one patient investing over $3,000 in year-one revenue. That is the actual math behind one quiz campaign Dr. Anne Gonzalez ran for her practice Emerald Health. In this episode she walks through the campaign that pulled in a patient who said yes to a $2,000 package on her first visit, booked a second package for the fall, and signed up for the membership before she left the room. She spent her first two years figuring out advertising the hard way. Boosted posts. Wrong ca...
Apr 29
33 min
This episode is for the NP weighing whether independent practice is even possible. For the clinician who dreads the marketing part of running a business. For the owner whose practice has grown so much that they have become the bottleneck. Monica McKitterick moved to Texas knowing two people. Her in-laws. Three weeks later, she opened a direct primary care practice in a state with some of the most restrictive nurse practitioner laws in the country. No practicing "medicine." Different LLC rules...
Apr 22
39 min
If you've been told that networking, directories, and social media are the way to grow your private-pay practice, Amanda Buduris is proof that none of that is required. Amanda didn't build her cash-pay psychology practice by shaking hands at local therapist meetups or posting consistently on Instagram. She built it by making her website do the work. And then she learned exactly why it wasn't working, fixed it, and watched her traffic go from 100 visitors a month to 1,500. This episode is for ...
Apr 15
29 min
If you thought DPC is the only sustainable way to build your cash-pay practice, this episode might offer a different perspective. Dr. Kara Pepper didn’t choose the DPC subscription model or concierge-style access, and yet, patients still line up. Instead, she created a cash-pay practice built around per-visit pricing—one that gives her patients the freedom to come when they need support. As someone offering very specialized care, she knew her patients might need more attention early on, and s...
Dec 1, 2025
32 min
In this episode, we sit down with Dr. Lyndsi Cress to break down what actually worked when she opened her DPC practice—and brought in 50 cash-pay patients in under 90 days. This isn’t about going viral or hacking some secret marketing formula. Dr. Cress built trust early with a message-aligned website that did the heavy lifting before the first call. Then she backed it up with real-life connection: community Facebook groups, local networking, and meet-and-greets that helped her convert—withou...
Sep 17, 2025
40 min
In this episode we sit down with Dr. Rebecca Berens, founder of Vida Family Medicine, to unpack the raw, real journey of launching a direct primary care practice from the ground up—with no patient panel, limited community ties, and a lot of trial and error. Dr. Berens shares how she navigated marketing as an introvert, why social media and Facebook groups became her secret weapon, and how her niche evolved naturally over time through authentic connections. If you’ve ever questioned whether yo...
Aug 6, 2025
39 min
If you’ve been tweaking your website, posting more on Instagram, or constantly wondering why growth feels slow—it might not be a marketing problem. It might be a clarity problem. In this episode, Dr. Sonia Singh shares how she built a value-driven micro practice in Houston by leaning into exactly who she wanted to serve—and designing every part of her business around that clarity. We talk about the mindset shifts, brand decisions, and pricing pivots that helped her grow a practice that’s not ...
Jun 9, 2025
33 min
Launching a direct primary care practice during a pandemic is one thing—doing it with a toddler at home and a newborn just two weeks old? That’s Dr. Jade Norris’s origin story. With zero chance of traditional networking, she turned to Instagram to attract her first patients—and it worked. In this episode, Dr. Norris breaks down how her strategy evolved with each stage of growth: from organic social media as her foundation, to word-of-mouth and Google reviews, to now scaling with employer part...
May 7, 2025
32 min
What if your private practice could run smoothly without a front desk, endless phone calls, or a single team member? In this episode, I talk with Dr. John Kim, a physician who’s built a fully automated, staff-free practice while still working a full-time hospital position. He shares the systems, mindset, and boundaries that have allowed him to serve patients across multiple states—without burnout. If you’re looking for a minimalist, sustainable way to practice medicine on your own terms, this...
Apr 23, 2025
36 min
Feeling overwhelmed by patient overload? Insurance-based care demands more and pays less—leaving clinicians exhausted, undervalued, and stuck in a cycle that feels impossible to escape. Kayla Nettleton found a way out by creating an exit plan that worked for her—and in this episode, you’ll get ideas and inspiration for creating yours. Inside, we cover: ✅ When it's time to leave insurance behind ✅ The mindset shifts that can make this transition possible ✅ Why private-pay lets you work less...
Mar 20, 2025
29 min
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