Send us a text Launching a direct primary care practice during a pandemic is one thing—doing it with a toddler at home and a newborn just two weeks old? That’s Dr. Jade Norris’s origin story. With zero chance of traditional networking, she turned to Instagram to attract her first patients—and it worked. In this episode, Dr. Norris breaks down how her strategy evolved with each stage of growth: from organic social media as her foundation, to word-of-mouth and Google reviews, to now scaling wit...
May 7, 2025
32 min
Send us a text What if your private practice could run smoothly without a front desk, endless phone calls, or a single team member? In this episode, I talk with Dr. John Kim, a physician who’s built a fully automated, staff-free practice while still working a full-time hospital position. He shares the systems, mindset, and boundaries that have allowed him to serve patients across multiple states—without burnout. If you’re looking for a minimalist, sustainable way to practice medicine on your ...
Apr 23, 2025
36 min
Send us a text Feeling overwhelmed by patient overload? Insurance-based care demands more and pays less—leaving clinicians exhausted, undervalued, and stuck in a cycle that feels impossible to escape. Kayla Nettleton found a way out by creating an exit plan that worked for her—and in this episode, you’ll get ideas and inspiration for creating yours. Inside, we cover: ✅ When it's time to leave insurance behind ✅ The mindset shifts that can make this transition possible ✅ Why private-pay let...
Mar 20, 2025
29 min
Send us a text You know you're a great clinician, but if patients can't find you, they can't choose you. Marketing your private-pay practice shouldn’t feel like shouting into the void—it should feel like connecting with the people who need you most. In this episode, Dr. Paul Thomas shares the simple, repeatable strategies he used to grow from a solo office to a multi-location direct patient care practice—without gimmicks and without expensive ads. What you’ll take away: ✅ How to get seen and ...
Mar 5, 2025
22 min
Send us a text Most clinicians are trained to follow a set path—medical school, residency, and then a secure job in the healthcare system. But for those who step into owning a private-pay practice, the reality is different: you’re not just a doctor, a clinician, or a therapist; you’re a business owner. In this episode, we dive into the entrepreneurial mindset shift every clinician must make to successfully market, brand, and grow their direct-pay practice. You'll hear firsthand how DIY market...
Feb 26, 2025
43 min
Send us a text Starting a direct-pay practice is exciting—but there’s a lot no one warns you about. The biggest factor in success isn’t just marketing or pricing—it’s mindset. From overcoming the fear of failure to thinking like a business owner, this episode is packed with insights from Dr. Vasanth Kainkaryam, who built his Direct Patient Care (DPC) practice from the ground up. In this episode, we break down: ✔️ Why some DPCs take off—and why others struggle to get patients ✔️ The hidden fin...
Feb 12, 2025
34 min
Send us a text Whether you’re building your dream practice now or planning for the future, don’t let hidden risks derail your success! In this episode, healthcare attorney Doris Dike joins us to share the legal essentials every private-pay clinician needs to know. What we’re covering: ✔️ The truth about using generic, stock, or AI-designed logos for your practice. ✔️ Why your contracts, forms, and even patient consents might leave you exposed. ✔️ How trademarking your name and logo protects y...
Jan 22, 2025
31 min
Send us a text In this eye-opening episode, Dr. Kissi Blackwell reveals the exact strategies that built and maintained a thriving 700-patient practice for over 7 years. What's remarkable? She hit the ground running with pure hustle and zero paid advertising. Get ready to discover: The bold marketing approach that brought in 279 pre-enrolled patients before opening dayWhy building relationships beat traditional advertising at every turnA strategic pre-launch timeline that set the foundation fo...
Nov 27, 2024
37 min
Send us a text In this value-packed episode, Dr. Tanner Moore shares how he built a thriving Direct Primary Care practice by focusing on employer partnerships. You'll learn: The "three sales" strategy for landing employer contracts (and why most doctors miss the crucial fourth step)Why LinkedIn became his most powerful marketing tool, generating 77 broker connections in just one dayHow to accelerate practice growth through strategic employer partnershipsThe truth about leveraging debt in DPC ...
Nov 13, 2024
39 min
Send us a text Join us as Dr. Harpreet Tsui reveals how embracing discomfort transformed her direct primary care practice from 35 to 200 patients. Learn why stepping out of the office and into the community became her game-changer, and discover why waiting for patients to find you isn't a growth strategy. Dr. Tsui shares candid insights about overcoming fears of self-promotion, the power of in-person marketing, and why Google ads aren't always the answer. Whether you're an introvert or extrov...
Oct 30, 2024
45 min
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