What happens when you stop trying to figure out social media on your own and start following a proven system?In this episode of The Katie Lance Podcast, I'm joined by longtime #GetSocialSmart Academy member Tamara Inzunza, a Realtor in Alexandria, Virginia, who shares how the Academy helped her build confidence, improve her marketing, and create systems she now uses not only in her own business but to train other agents.Tamara talks about why she joined during the pandemic, how live video transformed her confidence, why LinkedIn became one of her most valuable platforms, and what keeps her coming back to the Academy year after year.Whether you're feeling stuck with social media or wondering if coaching is worth the investment, this conversation is full of practical insights and encouragement.Learn more about the #GetSocialSmart Academy: https://katielance.com/academyConnect with Tamara Inzunza:Website: https://movingtonova.comInstagram: https://instagram.com/movingtonovaFacebook: https://facebook.com/movingtonovaResources & Links🏡 Join the #GetSocialSmart Academy: https://katielance.com/academy🗓️ Free Content Grid: https://katielance.com/contentgrid🎤 Hire Katie to Speak: https://katielance.com/speaking📸 Instagram: https://instagram.com/katielance💼 LinkedIn: https://linkedin.com/in/katielance👍 Facebook: https://facebook.com/katielance▶️ Subscribe on YouTube: https://youtube.com/@katielance▶️ Watch this episode on YouTube: https://youtu.be/MtKhKhLvbts

AI is an incredible tool - but should it replace you?In this episode, I'm sharing the opinion that sparked a lot of conversation online. While I use and teach AI every day, I believe there's an important line we shouldn't cross when it comes to AI-generated headshots and videos.We talk about authenticity, building trust, and why showing up as your real self is still one of the most valuable things you can do for your business. If you're trying to figure out how to embrace AI without losing your personal brand, this episode is for you!👇 Helpful Resources🎓 Join the #GetSocialSmart Academy: https://katielance.com/academy🎁 Free Content Grid: https://katielance.com/contentgrid📸 Follow me on Instagram: https://instagram.com/katielance💼 Connect with me on LinkedIn: https://linkedin.com/in/katielance🎥 Subscribe on YouTube: https://youtube.com/@katielance🎥 Watch this on YouTube: https://youtu.be/32RGjfl10yw🎤 Interested in having me speak at your event? https://katielance.com/speaking

What happens when you stop waiting for everything to be perfect and simply hit publish?In this #GetSocialSmart Academy Spotlight, I sit down with longtime Academy member Beth Bloom, a Senior Loan Officer with Big Valley Mortgage in Northern California.Beth shares how joining the Academy helped her become more confident with social media, embrace video, start a podcast, collaborate with Realtors, and stop overthinking every post.If you've ever struggled with confidence on camera or wondered if your content is "good enough," this conversation is for you.In this interview we discuss:• Why Beth first joined the #GetSocialSmart Academy• How Coffee With Katie has become part of her Monday routine• Building confidence with video marketing• Why "Done is Better Than Perfect" really works• Using Canva and AI to simplify content creation• The value of community and accountability• Tips for loan officers, Realtors, and entrepreneursWhether you're brand new to content creation or looking for fresh motivation, Beth's story is proof that consistency beats perfection every time.👇 Learn more about the #GetSocialSmart Academy: https://katielance.com/academy🎤 Looking for a keynote speaker? https://katielance.com/speaking📚 Grab my freebies: https://katielance.com/freebies📱 Let's connect on IG: https://instagram.com/katielance👇 Connect with Beth Bloom: https://www.instagram.com/bethbloom2📺 Watch this interview on YouTube: https://youtu.be/zdQuZCcHzQ4If you enjoyed this interview, be sure to:🔔 Subscribe for weekly social media, AI, marketing, and content creation tips.00:00 Welcome and Introductions00:20 How Beth Found Academy00:55 Favorite Member Benefits01:41 Confidence and Growth02:42 New Content Projects03:23 Staying Current Together04:35 Advice for Joining05:25 How to Connect with Beth05:45 Final Thanks and Invite#GetSocialSmart #SocialMediaMarketing #RealEstateMarketing #LoanOfficerMarketing #ContentCreation

Ever sit down to create content... and just not feel like it?You're not alone! In this episode, I'm pulling back the curtain on a recent content creation session where I had the time, the plan, and the house all to myself - but absolutely no motivation to hit record.Instead of giving up, I walked through a simple process that helped me get out of my creative rut and ultimately record multiple videos. From finding inspiration (without copying), to revisiting frequently asked questions, to digging through my camera roll for B-roll I could repurpose, these are practical strategies you can use anytime you're feeling stuck.If you've been waiting to "feel inspired" before creating content, this episode is your reminder that consistency often comes before motivation- not the other way around.In this episode, you'll learn:• What to do when you don't feel like creating content• How to find inspiration without comparing yourself to others• Why your camera roll might be your best content resource• How low-lift content can build momentum• Why creating consistently is one of the best lead generators for your businessIf you enjoyed this episode, I'd love for you to subscribe, leave a review, and share it with a friend who could use a little encouragement today.And if you're ready for more practical social media strategies, coaching, and content ideas, come join us inside the #GetSocialSmart Academy at https://katielance.com/academy.👇 RESOURCES & LINKS✨ Join the #GetSocialSmart Academy - Ready to simplify your social media and create content with more confidence? We'd love to have you inside the Academy! https://katielance.com/academy📅 Grab my FREE Content Grid - need help planning your content? Download my free Content Grid: https://katielance.com/contentgrid🎁 Free Resources - Check out all of my free guides, trainings, and resources: https://katielance.com/freebies🎤 Looking for a speaker? I'd love to speak at your next conference, brokerage event, or association meeting: https://katielance.com/speaking▶️ Subscribe on YouTube https://youtube.com/@KatieLance📸 Let's connect on Instagram https://instagram.com/katielance💻 Visit my website https://katielance.com📺 Watch this podcast on YouTube: https://youtu.be/q8-LnWERv3o

What happens when a Realtor decides to stop overthinking and start showing up?In this Academy Spotlight episode, Katie Lance sits down with Realtor Nazan Kadir to talk about social media confidence, creating video content, and the value of learning in a supportive community.Nazan shares why she joined the #GetSocialSmart Academy, what she's learned so far, and how taking small steps has helped her become more comfortable with video and content creation.If you've ever felt intimidated by social media or wondered whether your efforts are making a difference, this episode is a great reminder that progress often comes from consistency, patience, and a willingness to try.In this episode: • Why Nazan joined the Academy • Overcoming the fear of video • Practical social media tips that Realtors can implement immediately • The importance of consistency and patience • Why community and support matterLearn more about the Academy: https://katielance.com/academyDownload Katie's FREE Content Grid: https://katielance.com/contentgridConnect with Nazan: https://www.longandfoster.com/bio/NazanKirdar 

We’re officially at the halfway point of the year, which makes this the perfect time for a social media and marketing checkup.In this episode, Katie shares practical strategies to help real estate professionals evaluate what’s actually working with their content, what’s not, and where to focus for the second half of the year.Instead of getting distracted by vanity metrics, Katie walks through the analytics that matter most, how to identify your top-performing content, and why now is the perfect time to repurpose, recycle, and repost content that has already proven successful.You'll learn:• What analytics to review at the mid-year mark• Why engagement matters more than views• How to identify your best-performing content themes• Simple ways to repurpose and repost evergreen content• Why experimenting with different content styles can help you grow faster• How to use videos and photos already on your phone to create content more consistentlyIf you've been feeling overwhelmed by social media or wondering what to post next, this episode will help you simplify your strategy and focus on what works.Ready to make the second half of the year your strongest yet?Learn more about the #GetSocialSmart Academy at katielance.com/academyGrab our free content grid here : https://katielance.com/contentgridWatch this podcast on YouTube here https://www.youtube.com/watch?v=NSNgEDw-nbM&t=34s

What does it take to stay consistent with social media as a busy Realtor?In this episode of The Katie Lance Podcast, I sit down with longtime #GetSocialSmart Academy member Beth Golding, a Realtor serving the greater Baltimore area. Beth shares her experience as an Academy member, the importance of consistency over perfection, and how simple social media strategies have helped her stay visible and connected in a fast-changing industry.We talk about: Why Beth first joined the Academy  The value of community and ongoing learning  How to simplify social media as a busy real estate professional  The importance of consistency over perfection  Beth's favorite Academy training and why she still uses it today  Tips for Realtors who feel overwhelmed by social media Beth's perspective is a great reminder that social media success isn't about doing everything perfectly. It's about showing up consistently, staying relevant, and finding systems that make marketing easier.Connect with Beth: https://www.instagram.com/bethgoldinghomes_baltimoremd/Learn more about the #GetSocialSmart Academy: https://katielance.com/academyGet my free Content Grid for Realtors: https://katielance.com/contentgridConnect with Katie:Website: https://katielance.com Instagram: https://www.instagram.com/katielance LinkedIn: https://www.linkedin.com/in/katielance Facebook: https://www.facebook.com/katielanceconsultingIf you enjoyed this episode, be sure to subscribe, leave a review, and share it with a fellow Realtor who could use a little extra encouragement with their social media marketing. 💙

What happens when you stop consuming content and start taking action?In this special #GetSocialSmart Academy Member Spotlight, Katie Lance sits down with longtime Academy member Joe Mendez, a Realtor in Long Beach, California, to talk about his social media journey, what inspired him to join the Academy, and how consistent learning and implementation have helped him grow his business.Joe shares:• How he first discovered Katie through YouTube• Why he joined the #GetSocialSmart Academy• His favorite Academy resources and trainings• How social media has impacted his confidence and marketing• Why Coffee with Katie is a standing appointment on his calendar• Advice for agents who are thinking about joining the AcademyOne of the biggest takeaways from this conversation is that success on social media doesn't come from knowing more - it comes from consistently putting what you learn into practice.Whether you're a Realtor looking to grow your business, improve your social media presence, or simply stay motivated, you'll find plenty of inspiration in Joe's story.Resources & Links:Learn more about the #GetSocialSmart Academy:https://www.katielance.com/academyConnect with Joe:https://www.instagram.com/joe_mendez_realtor/Connect with Katie:https://www.katielance.comFollow Katie on Instagram:https://www.instagram.com/katielanceWatch this episode on YouTube: https://youtu.be/3VKg6joxbqsIf you enjoyed this episode, please subscribe, leave a review, and share it with a friend or colleague who could benefit from the conversation.

What if one of the most powerful marketing tools for your business isn't another social media post? In this episode of The Katie Lance Podcast, I'm joined by public relations expert, author, and founder of Rembrandt Communications, Melanie Rembrandt. We dive into how Realtors and entrepreneurs can use public relations, personal branding, and an often-overlooked strategy – mini books – to build credibility, stand out in a crowded market, and create more opportunities for their business.Melanie shares practical ways to leverage PR as a local expert, connect with media outlets, and position yourself as the go-to resource in your community. We also discuss why authenticity matters more than ever in the age of AI and how a simple mini book can become a powerful tool for marketing, lead generation, and relationship building.In this episode, you'll learn:✔️ Why Realtors have a unique advantage when it comes to PR and media exposure✔️ How to become a trusted local expert and resource✔️ Common PR mistakes that can hurt your visibility✔️ The power of mini books and how they can help you stand out✔️ Why credibility and authority matter more than ever✔️ How to repurpose existing content into valuable marketing assets✔️ The importance of having a marketing strategy behind your contentIf you're looking for creative ways to differentiate yourself, build trust, and attract more opportunities, this episode is packed with practical ideas you can start implementing right away.🔗 Interested in learning more about creating your own mini book?Visit:https://rembrandtwrites.com/ghostwritingbooks/🔗 Connect with Melanie:https://rembrandtwrites.com🔗 Learn more about the #GetSocialSmart Academy:https://www.katielance.com/academy🔗 Connect with Katie:https://www.katielance.com🎧 Enjoyed this episode?Be sure to subscribe, leave a review, and share it with a friend or colleague who could benefit from these ideas!Affiliate Disclosure: Some links shared may be affiliate links, which means I may earn a commission if you choose to purchase through them, at no additional cost to you. I only recommend products, services, and resources I genuinely believe can help you and your business.

What happens when you surround yourself with smart, supportive, growth-minded people who truly want to see you succeed? In this episode, Katie shares a behind-the-scenes look at the impact of the #GetSocialSmart Mastermind and why community, accountability, and practical implementation can completely transform your business. (This is a replay of a webinar we hosted recently!)You’ll hear reflections from a returning attendee who doubled her business, completed her 12-month plan, and shared why this experience feels so different from traditional conferences and events. If you’ve been craving more clarity, connection, and momentum in your business, this episode is for you.Watch this podcast on YouTube here >>Additional links:Learn more about the #GetSocialSmart MastermindJoin the #GetSocialSmart AcademyGrab my free content gridFollow me on Instagram