What if the biggest change in your marketing wasn't learning another social media hack... but gaining the confidence to simply show up?In this #GetSocialSmart Academy Spotlight, Katie Lance sits down with longtime Academy member Joanne Powell, Managing Broker with Berkshire Hathaway HomeServices serving Clark County and Southwest Washington.Joanne has been part of the #GetSocialSmart Academy since 2019, and in this conversation she shares how consistency, authenticity, and community have transformed not only her marketing—but also her confidence.You'll hear why she stopped chasing algorithms, how she repurposes content to save time, and why her clients appreciate seeing the real person behind the real estate business.In this interview you'll learn:• Why "done is better than perfect" became Joanne's marketing mindset• How authentic content builds stronger client relationships• Why engagement isn't the only measure of success• The power of repurposing your content• How the Academy community keeps members motivated and learning• Why consistency beats chasing every new social media trend• Joanne's advice for Realtors who are thinking about joining the Academy💬 We'd love to hear from you:What has helped build your confidence with social media? Let us know in the comments below!🏡 Connect with Joanne Powell:🌐 Website: https://jopowellrealestate.com/📸 Instagram: https://www.instagram.com/joannepowell_realtor/Katie's Resources and Links:👇 Learn more about the #GetSocialSmart Academy:https://www.katielance.com/academy🎁 Get my FREE Content Grid:https://www.katielance.com/contentgrid🌐 Website:https://www.katielance.com🎤 Hire Katie to Speak:https://www.katielance.com/speaking📸 Instagram:https://www.instagram.com/katielance👍 Facebook:https://www.facebook.com/katielanceconsulting💼 LinkedIn:https://www.linkedin.com/in/katielance▶️ Subscribe for weekly practical social media, AI, Canva, YouTube, and marketing strategies to help you build relationships, stay consistent, and grow your real estate business.00:00 Welcome and Introduction00:29 How Joanne Found Academy01:03 Community and Learning Benefits01:55 Confidence and Authentic Marketing03:16 Content Calendar and Repurposing04:21 Advice for Fence Sitters05:12 Learning Mindset and Mastermind06:00 Connect with Joanne and Wrap Up#GetSocialSmart #RealEstateMarketing #Realtor #SocialMediaMarketing #KatieLance

Did you know you can now link one Instagram Reel to another?This new Instagram feature is simple to use, but most people have no idea it's there. In this video, I'll show you exactly how to link a Reel during the publishing process, why it matters, and how it can help keep people watching more of your content.Instead of creating random one-off posts, think about your Reels like a playlist. When you connect related videos together, you create a better experience for your audience and give people another reason to stay on your profile.In this video you'll learn:• How to use Instagram's new Link Reel feature• Where to find it when publishing a Reel• Why linking related videos can increase engagement• How to create content that works together• Simple ideas for Realtors, business owners, and entrepreneursIf you're looking for practical social media tips that actually save you time, you're in the right place!👇 Did you know about this feature? Let me know in the comments!⭐ Free Content Grid:https://www.katielance.com/contentgrid❤️ Join the #GetSocialSmart Academy:https://www.katielance.com/academy🎤 Book Katie to Speak:https://www.katielance.com/speaking📸 Instagram:https://www.instagram.com/katielance💼 LinkedIn:https://www.linkedin.com/in/katielance🌐 Website:https://www.katielance.comDon't forget to like this video, subscribe, and share it with someone who could use this tip!00:00 Link Reels Feature00:04 How to Link a Reel00:32 Choosing Related Reels00:54 Build a Content Playlist01:25 Why It Boosts Views01:40 New Update and CTA01:56 About Katie Lance02:13 Final Thoughts

Feeling like social media has become a full-time job?In this episode of The Katie Lance Podcast, I sit down with my longtime friend Kelly Noble Mirabella to talk about her new book, The No Burnout Batching System, and how Realtors can create consistent content without working around the clock.Kelly shares the exact mindset and systems that helped her recover from burnout, build a four-day workweek, and create months of content in advance—all while growing her business.If you've ever felt overwhelmed trying to keep up with social media, this conversation is packed with practical ideas you can implement right away.In this episode we discuss:• Why working harder isn't the answer to better marketing• The content batching system every Realtor should use• How to create a month of content in just one or two days• The biggest mistakes agents make with social media• Why you don't need fancy equipment or perfect videos• Building a library of local B-roll• Creating content that actually helps buyers and sellers• Using AI to speed up content creation—without sounding like AI• How to create better hooks and scripts with Claude and ChatGPT• Why your niche matters more than ever• Setting boundaries that help you avoid burnout• The power of planning ahead and staying consistentOne of my favorite reminders from Kelly:"Consistency and frequency are not the same thing."You don't need to post every day. You need a simple system you can actually stick with.⭐ Connect with Kelly Noble MirabellaBook: https://a.co/d/08BHv2GFWebsite: https://www.stellarmediamarketing.comInstagram: https://instagram.com/stellar247Content Media Day package: https://www.stellarmediamarketing.com/content-media-day👇 Ready to simplify your social media?Join the #GetSocialSmart Academy: https://www.katielance.com/academy📥 Download my FREE Content Grid:https://www.katielance.com/contentgrid🎤 Hire me to speak:https://www.katielance.com/speaking📚 Free Resources:https://www.katielance.com/freebies

Did you know you can now reorder your Instagram grid without editing, deleting, or pinning your posts?This is one of my favorite Instagram updates because it gives you more control over how your profile looks when someone visits your page. Instead of being stuck with the order you originally posted, you can now move your best-performing content, organize a series, highlight evergreen posts, or push older content further down your grid.In this video, I'll show you exactly how to use Instagram's Reorder Grid feature, where to find it, and why I think every Realtor, entrepreneur, and small business owner should be taking advantage of it.You'll learn: • How to reorder your Instagram grid step-by-step • Where to find the Reorder Grid feature • How to move posts without editing or pinning them • Why bringing older content back to the top can increase engagement • How to organize educational content, listings, and personal posts • What to do if you don't see the feature yetOne of my favorite strategies is moving older posts that already performed well back into my top 9-12 posts. It's an easy way to give great content a second life without creating anything new.Watch this episode on YouTube: https://youtu.be/GDyD3wO5eacHave you tried reordering your Instagram grid? Let me know!👇 Helpful Resources🎁 Free Content Grid:  https://www.katielance.com/contentgrid❤️ Join the #GetSocialSmart Academy: https://www.katielance.com/academy🎤 Hire Katie to Speak: https://www.katielance.com/speaking📺 Subscribe on YouTube: https://www.youtube.com/@KatieLance📸 Follow me on Instagram: https://www.instagram.com/katielance🌐 Website: https://www.katielance.comIf you found this helpful, be sure to like this video, subscribe, and share it with someone who wants to work smarter on Instagram!

Starting a real estate business can feel overwhelming—especially when you're trying to figure out social media, video marketing, and how to stand out online.In this #GetSocialSmart Academy Spotlight, I sit down with Academy member Barbara Farrand, a Realtor serving Fort Myers, Naples, Bonita Springs, and Southwest Florida.Barbara shares what led her to join the Academy, how she went from feeling shy on camera to confidently creating content, and why embracing the mindset that "done is better than perfect" completely changed her approach to marketing.In this interview we discuss:✅ What inspired Barbara to join the #GetSocialSmart Academy✅ Building confidence with social media and video✅ Why community and accountability matter✅ Learning to stop chasing perfection✅ Creating authentic content that builds relationships✅ Practical marketing strategies for Realtors✅ Why Barbara believes the Academy has been one of the best investments in her businessIf you've ever felt overwhelmed by social media or unsure where to start, I think you'll really relate to Barbara's story.⭐ Learn more about the #GetSocialSmart Academy: https://www.katielance.com/academy🎁 Grab my FREE Content Grid: https://www.katielance.com/contentgrid🎤 Interested in having me speak at your next event? https://www.katielance.com/speaking📺 Subscribe on YouTube: https://www.youtube.com/@katielance📸 Follow me on Instagram: https://www.instagram.com/katielance💼 Connect on LinkedIn: https://www.linkedin.com/in/katielance🌐 Visit my website: https://www.katielance.com🌐 Connect with Barbara here:https://www.instagram.com/farrand_barbarahttps://www.facebook.com/[email protected]

With so many new AI tools launching every day, it can feel like everyone wants another monthly subscription.So, what is actually worth paying for?In this video, I’m sharing the AI tools I currently pay for as a small business owner and content creator – including ChatGPT, Gemini, Canva, Descript, CapCut and a few platforms that have AI features built into them.I’m also sharing how I use these tools in my business, which AI features save me the most time and why I’m not paying for every popular tool on the market.For me, AI is not about replacing my voice, my content or my creativity. It is about saving time, improving the content I am already creating and helping me work more efficiently while still showing up as myself.In this video, we’ll talk about:• Why I continue to pay for ChatGPT• How Gemini fits into our Google Workspace• The Canva AI tools I use most often• How Descript saves me hours editing videos and podcasts• Whether CapCut counts as an AI tool• The AI features included in Kajabi and Zoom• Why I am not currently paying for Claude• The difference between creating with AI and optimizing with AI• Why you should never blindly copy and paste AI-generated content• The importance of discernment when using AI for your marketingI would love to hear from you: Which AI tools are you currently paying for? Which ones are completely worth the investment – and which ones have you canceled?Also, should I finally upgrade to the paid version of Claude? Send me a DM!Want help creating a social media and AI strategy that still sounds and feels like you? Join us inside the #GetSocialSmart Academy!❤️ Join the #GetSocialSmart Academy: https://katielance.com/academy📅 Download my free Content Grid: https://katielance.com/contentgrid🎤 Hire me to speak at your next event: https://katielance.com/speaking🎥 Subscribe to my YouTube channel: https://www.youtube.com/@KatieLance📲 Follow me on Instagram: https://www.instagram.com/katielance🌐 Learn more: https://www.katielance.com📺 Watch this episode here: https://youtu.be/W_3mOq59jWk

If you've ever wondered whether investing in your marketing, social media, and AI skills is really worth it, this interview is for you.In this Academy Member Spotlight, I sit down with Tara Robinson of RE/MAX First Choice Realty in Savannah, Georgia. Tara shares how joining the #GetSocialSmart Academy helped simplify her marketing, save valuable time, build confidence with social media, and embrace AI tools like Claude to grow her business.Whether you're a Realtor who struggles with consistency, wonders what to post, or feels overwhelmed by all the changes happening in social media and AI, Tara's story will inspire you.In this interview, you'll learn:✔️ Why Tara joined the #GetSocialSmart Academy✔️ How the monthly content calendars save her hours every month✔️ Why community matters more than ever✔️ How Claude AI became a complete game changer✔️ How AI helps with YouTube scripts, marketing, and content creation✔️ Advice for Realtors who feel overwhelmed by social media✔️ Why continuing education is one of the best investments you can makeIf you've been thinking about becoming more consistent with your content, this conversation is full of practical encouragement and real-world advice.Learn More:✨ Join the #GetSocialSmart Academy:https://katielance.com/academyConnect with Tara Robinson:🌐 https://www.mysavannahdreamhome.com📸 https://www.facebook.com/TaraRobinsonSellsHomes/👍 https://www.instagram.com/thetararobinsonteam/Connect with Katie:🌐 Website:https://katielance.com🎁 Free Content Grid:https://katielance.com/contentgrid🎓 #GetSocialSmart Academy:https://katielance.com/academy🎤 Hire Katie to Speak:https://katielance.com/speaking📸 Instagram:https://instagram.com/katielance▶️ YouTube:https://youtube.com/@katielance

Everyone seems to be talking about AI, automation, and the latest marketing tools—but what if you're still not comfortable recording a simple video?In this episode, I'm sharing an honest conversation about one of the biggest challenges I see among real estate professionals today: the fear of getting on camera. If you've been telling yourself you're "not a video person," this episode is for you.I share practical, encouraging advice to help you build confidence one small step at a time—including why one-to-one videos are the perfect place to start, why you don't need fancy equipment or a perfect script, and how authenticity will always outperform perfection.We'll also talk about:Why confidence comes from doing, not waitingHow to practice video without posting publiclyWhy one-to-one videos can help you build confidence quicklyMy simple approach to recording content without overthinking itHow batching videos can save you time and reduce stressWhy your clients want to connect with the real you—not a polished influencer version of youIf you've been waiting until you feel "ready" to start creating video, I hope this episode encourages you to simply hit record. Your future clients don't need perfection—they need your expertise, your heart, and your willingness to show up.Helpful Links:🎓 Join the #GetSocialSmart Academyhttps://katielance.com/academy🗓️ Download my FREE Content Gridhttps://katielance.com/contentgrid🎁 Free Resourceshttps://katielance.com/resources▶️ Subscribe to my YouTube Channelhttps://youtube.com/@katielance📱 Follow me on Instagramhttps://instagram.com/katielance🎤 Learn more about my speaking programshttps://katielance.com/speaking🌐 Visit my websitehttps://katielance.com

What happens when you stop trying to figure out social media on your own and start following a proven system?In this episode of The Katie Lance Podcast, I'm joined by longtime #GetSocialSmart Academy member Tamara Inzunza, a Realtor in Alexandria, Virginia, who shares how the Academy helped her build confidence, improve her marketing, and create systems she now uses not only in her own business but to train other agents.Tamara talks about why she joined during the pandemic, how live video transformed her confidence, why LinkedIn became one of her most valuable platforms, and what keeps her coming back to the Academy year after year.Whether you're feeling stuck with social media or wondering if coaching is worth the investment, this conversation is full of practical insights and encouragement.Learn more about the #GetSocialSmart Academy: https://katielance.com/academyConnect with Tamara Inzunza:Website: https://movingtonova.comInstagram: https://instagram.com/movingtonovaFacebook: https://facebook.com/movingtonovaResources & Links🏡 Join the #GetSocialSmart Academy: https://katielance.com/academy🗓️ Free Content Grid: https://katielance.com/contentgrid🎤 Hire Katie to Speak: https://katielance.com/speaking📸 Instagram: https://instagram.com/katielance💼 LinkedIn: https://linkedin.com/in/katielance👍 Facebook: https://facebook.com/katielance▶️ Subscribe on YouTube: https://youtube.com/@katielance▶️ Watch this episode on YouTube: https://youtu.be/MtKhKhLvbts

AI is an incredible tool - but should it replace you?In this episode, I'm sharing the opinion that sparked a lot of conversation online. While I use and teach AI every day, I believe there's an important line we shouldn't cross when it comes to AI-generated headshots and videos.We talk about authenticity, building trust, and why showing up as your real self is still one of the most valuable things you can do for your business. If you're trying to figure out how to embrace AI without losing your personal brand, this episode is for you!👇 Helpful Resources🎓 Join the #GetSocialSmart Academy: https://katielance.com/academy🎁 Free Content Grid: https://katielance.com/contentgrid📸 Follow me on Instagram: https://instagram.com/katielance💼 Connect with me on LinkedIn: https://linkedin.com/in/katielance🎥 Subscribe on YouTube: https://youtube.com/@katielance🎥 Watch this on YouTube: https://youtu.be/32RGjfl10yw🎤 Interested in having me speak at your event? https://katielance.com/speaking