Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a spicy and high-impact conversation with Lucy, the copywriter and messaging strategist behind My Right Hand Woman. She helps women-owned businesses sharpen their words, deepen their messaging, and finally make their content actually convert. If you’ve ever felt like your content is cute but not selling—or if your bio still says “I help people transform their lives”—this episode is your wake-up call.From roasting generic Instagram bios to rewriting what it means to sell in the DMs, Lucy breaks down the exact ways to fix content that just isn’t working. If you're tired of checking the content box but still hearing crickets, this one’s for you.✨ Topics Covered:The #1 reason your content isn’t converting (and how to fix it)Why generic language is killing your sales—especially words like “transform” and “empower”How to write bios and captions that actually talk like peopleWhat makes content copy vs. conversion copy (and why both matter)The biggest mindset shift that will set your messaging apartWhy your sales page should be a “horror story” to non-ideal clientsThe difference between content writing and copywriting (and why you need both)How to test your own content: “Would I buy from me after seeing this?”Lucy’s offer breakdown—from “I think we put so much pressure on ourselves to be like spicy or controversial or provocative because we've been told we're in the attention economy and we need to just get attention. But honestly, it's so much more important for you to be clear, to have one core message that you say again and again, and you're known for something and you're untouchable for something that no one else can do the same way that you can.” – Lucy CONNECT WITH LUCY:Instagram: @mywritehandwomanFacebook Page: My Right Hand WomanWebsite: mywritehandwoman.comLinkedIn: Lucy Bedewi CONNECT WITH JILLIANFollow me on IG: @thejillianmurphySign up for my FREE Webinar → go.thejillianmurphy.comJoin my Facebook Community: https://bit.ly/sellingsecretsgroup