Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode features a down-to-earth and insight-packed conversation with Payton Moran, a seasoned business coach, messaging expert, and event strategist. With four businesses under her belt, Peyton brings practical wisdom around client acquisition, building authentic messaging, and creating events that are both intentional and energizing.In this episode, Jillian and Peyton dig into why most marketing problems are actually messaging problems, how overthinking your clarity is costing you clients, and what makes Payton’s signature event, Build Your Own Brand, a standout experience in a crowded space. If you're ready to clean up your offer, attract more aligned clients, or even start hosting your own events—this episode is packed with the real talk you need.Topics Covered:Why client acquisition usually fails because of poor messaging (not poor marketing)What makes messaging truly clear—and why simple beats cleverHow trying to sound smart is actually costing experts their ideal clientsThe key mindset shift for service providers who want better referralsPeyton’s event strategy for designing ADHD-friendly, high-impact conferencesReal-life examples of how in-person connection leads to business growthA behind-the-scenes look at Build Your Own Brand and why it’s different from traditional eventsHow to intentionally step into new communities and avoid staying in the same small roomsTips for entrepreneurs who want to start hosting events but don’t know where to start "When you have a really comprehensive and clear message, it should be able to answer every other question that you have. Like if you're worried about your prices or your offers or where you're going to show up online, the message should be able to power all of that." – Payton CONNECT WITH PAYTON:Instagram: @paytonmoran_Threads: @paytonmoran_ CONNECT WITH JILLIANFollow me on IG: @thejillianmurphySign up for my FREE Webinar → go.thejillianmurphy.comJoin my Facebook Community: https://bit.ly/sellingsecretsgroup