Welcome back, babes, to the Scale Your Sales Podcast! In today’s episode, Jillian is joined by Mike Liguori, founder of Live Your Truth Media, a content agency helping entrepreneurs and brands build powerful YouTube channels and podcasts. This conversation is a deep dive into the real reason content builds trust—or doesn’t—in today’s online space. From the dangers of chasing vanity metrics to navigating content creation inside a power-couple household, Mike brings a mix of heart, strategy, and serious real talk that every content-driven entrepreneur needs to hear.Topics Covered:What’s really causing the “trust recession” in online marketing todayWhy creators need to focus less on tactics and more on building relationshipsThe difference between ego-driven content and mission-driven messagingWhy external validation is killing your content effectivenessHow YouTube has evolved into the #1 platform for long-form, trust-building contentWhy just uploading your Zoom recordings isn’t enough anymoreMike’s no-fluff advice for anyone feeling overwhelmed by content creationThe truth about podcast burnout—and why 88% never make it past 8 episodesWhat it’s actually like building a business with your entrepreneur spouseThe power of playing the long game and trusting your own creative process "But the thing is, when it comes to building relationships, it's the opposite. We have to show up without ego and receive people where they are and meet people where they are online—with our message, with our content, the way we speak to them." – Mike CONNECT WITH MIKEInstagram: @mike.ligouriLinkedIn: Mike LigouriWebsite: mikeligouri.comCONNECT WITH JILLIANFollow me on IG: @thejillianmurphySign up for my FREE Webinar → go.thejillianmurphy.comJoin my Facebook Community: https://bit.ly/sellingsecretsgroup